3 ways to analyze and optimize your Google Ads Account
Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…
What is bot traffic and how to filter it out
In Early February 2021, we had a number of clients who saw unnatural spikes of traffic within their Google Analytics accounts. After a quick evaluation, we noticed that all of them had been…
Three types of cookies every marketer should know
Cookies have been a hot topic for quite some time. To get the obvious joke out of the way, I think you should know Macadamia White Chocolate, oatmeal raisin cookies and coconut…
How to migrate to Google Analytics 4 - and why you should do it now
The overview on what’s new with Google Analytics 4, whether you should set up Google Analytics 4 next to your universal Analytics or even fully migrate and what to look out for when considering starting a Google Analytics 4 property.
Is CMO the new CRO?
Marketing has lived off tracking users to the fullest extent for years. Tracking has become ever more sophisticated and users became more and more transparent. Based on this vast amount of data…
OKRs for Business Intelligence
OKRs are an important tool for us at kemb for communication within the company, but often also a commitment with customers regarding the objectives of our projects. OKRs are very often used…
22 Tips how to use Asana like a Pro
You are leading a project team and want to optimize your workflows to save time and money or you are part of a team and think that project management has potential for…
Waste less time on email labels with this simple trick
In this article we will show you how you can make helpful settings on your Gmail Inbox with just a few clicks to pre-sort your emails in a clear and structured way….
Where did my Bounce Rate go in Google Analytics 4?
In this article Why is the bounce rate no longer available? What are the disadvantages of using the bounce rate as a KPI? The alternative in Google Analytics 4 From now on…
The 5 most important improvements in Google Analytics 4
Google is rolling out the new version of its web analytics platform Google Analytics 4 and is responding to important future topics and changes in the market and user behavior. We have…
How to easily track OKRs in Google sheets using Supermetrics
* This article was originally posted as a guestpost on the Supermetrics Blog. OKRs have been a means to put your company goals in an actionable framework that also interlinks the sub-goals…
OKR templates – a Kickstarter for your department’s OKR process
Over at kemb we have been using OKRs since our inception in 2016. Even when we have not been full-time consultants we have set ourselves quarterly goals that we wanted to achieve…
Invoicing with Zervant and Toggl
How to save tons of time and money by using Toggle, Google Docs and Zervant for a quick and automated Invoicing process
How to Do Good Better: A data-driven approach to measuring charitable efficiency
Most people want to do good in the world during their lifetime, whether it is through monthly charitable donations, buying local organic ethical products, choosing a career with a non-profit or volunteering…
Supermetrics Releases A New Feature For Microsoft Excel
We’ve written about it before and now we’re writing about it again. Almost as if our minds at Kemb had been read, a new feature has recently been released by Supermetrics that…
Simplify Your Google Ads Reporting
The Top 3 Google Ads Reporting Templates by Supermetrics Supermetrics, a subscription-based service we have worked with extensively and recommended from the start, makes the consolidation and reporting of all of your…
