Streamlining BI Projects with Github and dbt

Streamlining BI Projects with Github and dbt

Business Intelligence Data & reporting
Improve your BI projects with seamless integration of GitHub and dbt: Essentials for efficient version control to streamline workflows.
What is a data mart and why would you need it

What is a data mart and why would you need it

Business Intelligence Data & reporting
Looking to optimize your business's data management? We explore the concept of data marts and their advantages for businesses of all sizes.
Typical SEO Issues and how to fix them

Typical SEO Issues and how to fix them

Digital Marketing Digital Marketing
We'll explain what seo issues you should look out for in 2023 and how to effectively enhance your website's performance.
SEO Audit beyond Keywords: A Step-by-Step Guide

SEO Audit beyond Keywords: A Step-by-Step Guide

Digital Marketing Digital Marketing
Read why regular SEO Audits are so important, what onpage, offpage and technical KPIs to track and how to approach organic optimization!
How to create a GTM Tracking Sheet

How to create a GTM Tracking Sheet

Business Intelligence Data & reporting
How to optimize GTM Tracking? Download our ready-to-use tag implementation sheet! Optimize your digital performance now!
Marketing Data Analytics: A lever for data-driven success

Marketing Data Analytics: A lever for data-driven success

Data & reporting Digital Marketing
Elevate your marketing with data analytics. How to discover actionable insights, drive measurable results, and redefine success.
Fivetran Setup Guide

Fivetran Setup Guide

Business Intelligence Data & reporting
Enable smooth data integration with Fivetran in your data warehouse. Discover our step-by-step guide for a hassle-free setup.
Keyword Monitoring 101: How to Track, Analyze, and Optimize for SEO Success

Keyword Monitoring 101: How to Track, Analyze, and Optimize for SEO Success

Data & reporting Digital Marketing
Keyword Monitoring 101: We explain how to choose the right keywords and track, analyze, and optimize for SEO success
ETL or ELT? What should I use?

ETL or ELT? What should I use?

Business Intelligence Data & reporting
Should I use ETL or ELT? It's not that simple. We explain the most important differences and which is better for whom.
YoY Comparison in Marketing Analytics: UA vs. GA4

YoY Comparison in Marketing Analytics: UA vs. GA4

Business Intelligence Data & reporting
Comparing data between Universal Analytics (UA) and Google Analytics 4 (GA4) can be challenging due to the differences in metrics and tracking methodologies between the two versions. However, it is possible to perform a year-on-year comparison with some considerations. We show you how!
Fivetran MAR Optimization

Fivetran MAR Optimization

Business Intelligence
Fivetran' uses a consumption based pricing model based on monthly active rows (MAR): We'll show how to optimize for a most cost-efficient setup!
Rules-based Attribution Models are leaving Google Ads

Rules-based Attribution Models are leaving Google Ads

Digital Marketing
The majority of Rules-based Attribution Models are leaving Google Ads starting in July 2023. Find out why this change is happening, how this change will impact your performance and what this change means for your Conversion Tracking.
Similar Audiences are leaving Google Ads

Similar Audiences are leaving Google Ads

Digital Marketing Digital Marketing
Similar Audiences are leaving Google Ads. Find out why this change is happening, what happens to your campaigns and how you can prepare going forward.
Enhanced conversion tracking

Enhanced conversion tracking

Data & reporting Data & reporting Digital Marketing Digital Marketing
Maximize the effectiveness of your Google Ads campaigns with enhanced conversions. Learn how to track valuable user actions and optimize your ads for success.
Data clean rooms: What are they and how do they work?

Data clean rooms: What are they and how do they work?

Business Intelligence Business Intelligence Data & reporting Data & reporting
Discover how Data Clean Rooms enable secure data sharing between businesses. Learn how this innovative technology protects privacy & drives collaboration.
Optimize for Featured Snippets: Should I or should I not?

Optimize for Featured Snippets: Should I or should I not?

Digital Marketing
We tested it ourselves and gained many Featured Snippets. Read what they are, how to win them and check if you benefit from them.
Things to check if an automatic GA4 migration will break your data

Things to check if an automatic GA4 migration will break your data

Business Intelligence Data & reporting
Check these important things before allowing an automatic migration to Google Analytics 4 to prevent data streams from getting disrupted.
Migrating your Reporting from Google Universal Analytics to Google Analytics 4

Migrating your Reporting from Google Universal Analytics to Google Analytics 4

Business Intelligence Data & reporting
Switching to GA4 is a must and with any migration, impacts on your business intelligence dashboards and reports must be considered!
Difference between user and traffic acquisition reports in google analytics 4

Difference between user and traffic acquisition reports in google analytics 4

Business Intelligence Business Intelligence Data & reporting Data & reporting
Acquisition reports are essential reports to better understand the sources responsible for brining new users and traffic to your website.
Model synchronization from dbt to Metabase and vice-versa

Model synchronization from dbt to Metabase and vice-versa

Business Intelligence Data & reporting
Dbt-metabase propagates table relationships, data descriptions and semantic types to your Metabase data model and extracts dbt model exposures from Metabase.
How to increase opt-in rates: 3 tips for improving your cookie consent

How to increase opt-in rates: 3 tips for improving your cookie consent

Digital Marketing Digital Marketing
Wondering how to improve your cookie consent rates? We show you why opt-in rates are important and what to do to improve cookie consent
Destination Requirements Update to impact Google Ad disapprovals

Destination Requirements Update to impact Google Ad disapprovals

Digital Marketing
Do you know the Destination Requirements policy for Google Ads? We cover current policies, upcoming updates, the Better Ad Standard & more
Predictive metrics with Google Analytics 4

Predictive metrics with Google Analytics 4

Data & reporting Digital Marketing
This article explores what are predictive metrics in Google Analytics 4. We explain how and when they can be implemented.
Working with data from GA4 using Google BigQuery

Working with data from GA4 using Google BigQuery

Business Intelligence Data & reporting
GA4 allows for a free connection to Google BigQuery. We’ll show you, how to now leverage a lot more information using Google Analytics 4.
Cross-domain tracking with Google

Cross-domain tracking with Google

Business Intelligence Business Intelligence
This blog explores cross domain tracking in GA4. We go through how GA tracks visitors and explain when and how to set up cross-domain tracking
Data Layer in Google Analytics 4

Data Layer in Google Analytics 4

Data & reporting Data & reporting
We explain how to leverage valuable information from the data layer to effectively create tracking tags for every important ecommerce event
Data privacy with GA4

Data privacy with GA4

Business Intelligence Business Intelligence Data & reporting Data & reporting
In this blog, we explore data privacy adjustments offered by Google Analytics 4 in response to stricter EU-data protection regulations.
Enhanced Measurement in Google Analytics 4

Enhanced Measurement in Google Analytics 4

Business Intelligence Business Intelligence Data & reporting Data & reporting
Enhanced measurement in GA4 enables automatic tracking of a series of events. Manual settings often remain necessary.
Google Analytics 4 Events

Google Analytics 4 Events

Business Intelligence Business Intelligence Data & reporting Data & reporting
In this article, we highlight the different event types in GA4 and explore how to create events in Google Analytics 4 and in Google Tag Manager
Sessions and segments in GA4

Sessions and segments in GA4

Business Intelligence
In the sphere of UA to GA4 migration and the differences them, we explore how sessions in GA4 are calculated and how to setup user segments.
14 SEO-KPIs that belong in your reporting

14 SEO-KPIs that belong in your reporting

Data & reporting Digital Marketing
Track your SEO-Progress right with and measure what really matters.
Conversion Migration Tool for Google Analytics 4: Is it worth it?

Conversion Migration Tool for Google Analytics 4: Is it worth it?

Data & reporting Digital Marketing
Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
How to easily track OKRs in Excel using Supermetrics

How to easily track OKRs in Excel using Supermetrics

Data & reporting Data & reporting Process & Automation Process & Automation
OKRs are a great framework for defining goals and monitoring their results. Simplify their tracking now using our free OKR Excel Template!
On-premise vs. Cloud: Set up your BI-infrastructure right

On-premise vs. Cloud: Set up your BI-infrastructure right

Business Intelligence Business Intelligence Process & Automation Process & Automation
Should you set up your data infrastructure on-premises or in the cloud? We illuminate the most important aspects of both solutions.
Pay-per-click: The perfect billing method for converting landing pages

Pay-per-click: The perfect billing method for converting landing pages

Digital Marketing
PPC marketing or pay-per-click marketing is a commonly used billing method and an important tool in your online marketing strategy!
Do I need Bing Ads?

Do I need Bing Ads?

Digital Marketing
Answer these five questions to understand if you shall start advertising on Bing.
Internal Linking for SEO: An introduction and a plea

Internal Linking for SEO: An introduction and a plea

Digital Marketing
Internal Linking provides great benefit for SEO: We show how, and what you need to look out for when implementing a link strategy.
All you need to know about UTM parameters

All you need to know about UTM parameters

Data & reporting Digital Marketing
Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general.
Content Marketing Strategy: 8 Vital Steps

Content Marketing Strategy: 8 Vital Steps

Digital Marketing Digital Marketing
Follow these 8 critical steps and develop a winning content marketing strategy that attracts, engages, and converts your target audience!
What is a good marketing budget?

What is a good marketing budget?

Digital Marketing
There is no one-size-fits-all answer, however, our budget calculator provides an idea of what to expect from marketing! Try it out
Generate B2B Leads with LinkedIn Ads

Generate B2B Leads with LinkedIn Ads

Digital Marketing
The social network offers enormous potential for B2B marketing. For successful lead generation with LinkedIn Ads, start with our guideline!
Still Cookies for everyone with Google – will everything stay the same after the sandbox delay?

Still Cookies for everyone with Google – will everything stay the same after the sandbox delay?

Data & reporting Digital Marketing
What are the 10 most important marketing KPIs and how to track

What are the 10 most important marketing KPIs and how to track

Digital Marketing Digital Marketing
Marketing Intelligence is all about collecting the right data. So we share our top 10 KPIs and explain how to track them properly!
3 ways to analyze and optimize your Google Ads Account

3 ways to analyze and optimize your Google Ads Account

Data & reporting Digital Marketing
How to optimize your Google Ads Account? Everything you have to know about Quality Score, Segments and Audiences in one article.
What is bot traffic and how to filter it out

What is bot traffic and how to filter it out

Data & reporting
Are you seeing spikes in your Google Analytics sessions coming from bot traffic? We'll tell you what it is, and how to exclude these sessions.
Three types of cookies every marketer should know

Three types of cookies every marketer should know

Data & reporting Digital Marketing
Cookies have been and will be an integral part of your data-driven marketing strategy. Time to learn about the most important types!
How to migrate to Google Analytics 4 – and why you should do it now

How to migrate to Google Analytics 4 – and why you should do it now

Business Intelligence Business Intelligence Data & reporting Data & reporting
What's new with Google Analytics 4, if you should set up GA44 next to your universal Analytics or even fully migrate and what to look out for in GA4.
Is CMO the new CRO?

Is CMO the new CRO?

Data & reporting
Why it is important for marketers to optimize their consent management according to the new GDPR legislation.
OKRs for Business Intelligence

OKRs for Business Intelligence

Business Intelligence Business Intelligence
In this post you can find several ideas which OKRs and Key Results are well suited for Business Intelligence.
23 Tips how to use Asana like a Pro

23 Tips how to use Asana like a Pro

Process & Automation Process & Automation
How you can use these tips for Asana to accelerate and improve your project work and your team' s joint work.
Waste less time on email labels with this simple trick

Waste less time on email labels with this simple trick

Process & Automation
How to waste less time on email labels, improve your daily workflows and save valuable time at work with this simple trick.
Where did my Bounce Rate go in Google Analytics 4?

Where did my Bounce Rate go in Google Analytics 4?

Business Intelligence Data & reporting
Bounce rate in Google Analytics 4 is no longer available? Why so, what its key disadvantages are and what alternative is available.
The 5 most important improvements in Google Analytics 4

The 5 most important improvements in Google Analytics 4

Data & reporting Digital Marketing
The 5 most important improvements that are included in Google Analytics 4 and what now changes for the user.
How to easily track OKRs in Google sheets using Supermetrics

How to easily track OKRs in Google sheets using Supermetrics

Data & reporting Process & Automation
How to set up your OKRs quick and easy using Supermetrics in Google Sheets with just a few clicks.
OKR templates – a Kickstarter for your department’s OKR process

OKR templates – a Kickstarter for your department’s OKR process

Data & reporting Process & Automation
You need help in identifying suitable OKRs for your department? Get a free selection of good OKRs including goals and results.
Invoicing with Zervant and Toggl

Invoicing with Zervant and Toggl

Data & reporting Process & Automation
How to save tons of time and money by using Toggle, Google Docs and Zervant for a quick and Automated Invoicing process
Supermetrics Releases A New Feature for Microsoft Excel

Supermetrics Releases A New Feature for Microsoft Excel

Process & Automation
Supermetric has recently released a new feature for Microsoft Excel that fills a gap we had noticed in the services it provides.
Simplify your Google Ads Reporting

Simplify your Google Ads Reporting

Digital Marketing Process & Automation
The most useful templates for Google Ads in Supermetrics - 10% discount on your subscription! How to quickly simplify your reporting