Predictive metrics with Google Analytics 4
One of the many interesting additions to Google Analytics 4 is predictive audiences and segments. With the newer version of analytics, Google wants to leverage machine learning algorithms to the best of…
Working with data from GA4 using Google BigQuery
One of the main purposes for setting up Google Analytics 4, or in that regard any form of web analytics, if not the sole purpose is actually working with the resulting data….
Cross-domain tracking with Google Analytics 4
Cross-domain tracking is an interesting topic to tackle as it might cause confusion amongst marketers and analysts as to when it is needed and how it actually works. It might get confused…
Data Layer in Google Analytics 4
What is the Data Layer? Data layer is one of the most important concepts to grasp in web tracking, especially if you are working with Google Tag Manager. It is an invisible,…
Data privacy with GA4
Google has announced that Universal analytics will become obsolete in summer of 2023. This decision was taken after multiple European privacy agencies had declared that UA is not GDPR compliant and thus…
Enhanced Measurement in Google Analytics 4
Google Analytics 4 will officially replace Universal Analytics in the summer of next year. So if you haven’t already made the move, you should use the time now to get the migration…
Google Analytics 4 Events
In the context of migrating from Universal Analytics (UA) to GA4, it is crucial to understand the different nuances between the two versions. In this article, we will explore how the event…
Sessions and segments in GA4
Now that Universal Analytics will be officially shut down in 2023, most of its users will have to migrate to Google’s newer version GA4. However, there are noticeable differences between the two…
14 SEO-KPIs that belong in your Reporting
Setting your SEO goals and attaching proper KPIs to them is a key step to SEO strategy. You create a solid foundation on which you can continuously monitor your performance. In the…
Conversion Migration Tool for Google Analytics 4: Is it worth it?
Google has recently implemented a new tool that will help Google analytics users migrate their universal analytics (UA or GA3) conversions to GA4 directly. It aims at facilitating the migration from the…
How to easily track OKRs in Excel using Supermetrics
In this article we will guide you through the process of tracking your Objectives and Key Results in a simple and straightforward way using Excel and Supermetrics. We created an OKR Excel…
On-premise vs. Cloud: Set up your BI-infrastructure right
When companies introduce new business intelligence infrastructure or evaluate a migration to a higher-performance setup, they are now faced with the question: cloud services or on-premise? Both solutions offer individual advantages and…
Pay-per-click: The perfect billing method for converting landing pages
It would be wrong to say that print marketing using flyers, brochures or catalogs is dead – it’s not at all. However, modern and dynamic channels on the Internet provide excellent company…
Do I need Bing Ads?
5 Questions on Bing Ads 1. Do you already have a Google Ads Account? Despite being the second closest competitor to Google, Bing serves a significantly smaller amount of searches. If you…
Internal Linking for SEO: An introduction and a plea
When it comes to link strategies, most people immediately think of backlinks, i.e. external links that lead to your website from other, preferably relevant sources. But without devaluing backlinks, in this article…
All you need to know about UTM parameters
Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general. If you see lots of direct or (other) traffic in your web analytics…
What is a good marketing budget?
When meeting with clients that want to set out to start paid marketing as well as in quarterly or yearly reviews, we regularly get the question “What is a good marketing budget?”…
Generate B2B Leads with LinkedIn Ads
1. Why LinkedIn? When it comes to B2B Digital Marketing, LinkedIn is the first platform to come into mind. LinkedIn is the most popular place for digital networking and...
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?
With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…
8 vital Steps for your B2B Content Marketing Strategy
Content marketing offers great potential for your B2B business model. Engaging content helps you on many levels. It helps increasing brand awareness. It supports the generation of leads. It is a cost-effective…
Why you need to define digital marketing KPIs to reach your business goals
Digital marketing has become one of the main drivers to make potential customers aware of your brand and offering. It is and always has been a collection of marketing channels that’s made…
B2B Content Marketing: What it is, how it works and why it might be worth it
Content Marketing has long since become an established part of corporate marketing strategies. In the B2B sector in particular, value-added editorial content can play an integral part in an often rather complex…
What are the 10 most important marketing KPIs and how to track them properly?
If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…
3 ways to analyze and optimize your Google Ads Account
Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…
