Constantin Voss November 24, 2023
Elevate your marketing with data analytics. How to discover actionable insights, drive measurable results, and redefine success.
Antonia Klatt November 17, 2023
Keyword Monitoring 101: We explain how to choose the right keywords and track, analyze, and optimize for SEO success
Fouad Mawla November 1, 2023
Comparing data between Universal Analytics (UA) and Google Analytics 4 (GA4) can be challenging due to the differences in metrics and tracking methodologies between the two versions. However, it is possible to perform a year-on-year comparison with some considerations. We show you how!
Antonia Klatt May 17, 2023
The majority of Rules-based Attribution Models are leaving Google Ads starting in July 2023. Find out why this change is happening, how this change will impact your performance and what this change means for your Conversion Tracking.
Fouad Mawla March 24, 2023
Discover how Data Clean Rooms enable secure data sharing between businesses. Learn how this innovative technology protects privacy & drives collaboration.
Constantin Voss March 7, 2023
We tested it ourselves and gained many Featured Snippets. Read what they are, how to win them and check if you benefit from them.
Antonia Klatt February 27, 2023
Check these important things before allowing an automatic migration to Google Analytics 4 to prevent data streams from getting disrupted.
Konstantin Wemhoener February 22, 2023
Switching to GA4 is a must and with any migration, impacts on your business intelligence dashboards and reports must be considered!
Fouad Mawla January 26, 2023
Acquisition reports are essential reports to better understand the sources responsible for brining new users and traffic to your website.
Dr. Leonardo Asumpcao January 17, 2023
Dbt-metabase propagates table relationships, data descriptions and semantic types to your Metabase data model and extracts dbt model exposures from Metabase.
Antonia Klatt September 22, 2022
Wondering how to improve your cookie consent rates? We show you why opt-in rates are important and what to do to improve cookie consent
Antonia Klatt August 31, 2022
Do you know the Destination Requirements policy for Google Ads? We cover current policies, upcoming updates, the Better Ad Standard & more
Fouad Mawla April 27, 2022
Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
Constantin Voss March 10, 2022
OKRs are a great framework for defining goals and monitoring their results. Simplify their tracking now using our free OKR Excel Template!
Constantin Voss January 20, 2022
Should you set up your data infrastructure on-premises or in the cloud? We illuminate the most important aspects of both solutions.
Constantin Voss November 26, 2021
PPC marketing or pay-per-click marketing is a commonly used billing method and an important tool in your online marketing strategy!
Constantin Voss September 21, 2021
Internal Linking provides great benefit for SEO: We show how, and what you need to look out for when implementing a link strategy.
Martijn Burgman May 7, 2021
Marketing Intelligence is all about collecting the right data. So we share our top 10 KPIs and explain how to track them properly!
Tetiana Tuermer April 9, 2021
How to optimize your Google Ads Account? Everything you have to know about Quality Score, Segments and Audiences in one article.
Konstantin Wemhoener March 5, 2021
What's new with Google Analytics 4, if you should set up GA44 next to your universal Analytics or even fully migrate and what to look out for in GA4.
Martijn Burgman November 30, 2020
How to waste less time on email labels, improve your daily workflows and save valuable time at work with this simple trick.
Konstantin Wemhoener November 18, 2020
Bounce rate in Google Analytics 4 is no longer available? Why so, what its key disadvantages are and what alternative is available.
Tetiana Tuermer November 10, 2020
The 5 most important improvements that are included in Google Analytics 4 and what now changes for the user.
Martijn Burgman May 15, 2020
How to set up your OKRs quick and easy using Supermetrics in Google Sheets with just a few clicks.
Konstantin Wemhoener April 15, 2020
You need help in identifying suitable OKRs for your department? Get a free selection of good OKRs including goals and results.
Konstantin Wemhoener May 1, 2019
Supermetric has recently released a new feature for Microsoft Excel that fills a gap we had noticed in the services it provides.