From Click to Conversion: What Happens When You Combine GA4 and GSC Data?
See the full user journey by combining GA4 and GSC — from search to conversion. Optimize for what drives revenue, not just traffic.
Sentiment Analysis: For smarter business decisions
Why sentiment analysis is critical to improve brand perception, refine strategy, and make smarter, data-driven business decisions.
Customer Feedback Analysis
A guide to Customer feedback analysis: Value, challenges and how to: Identify trends, improve products, enhance customer satisfaction, and make data-driven decisions!
What is Data-Driven Marketing?
What is data-driven marketing and how can data help transform marketing into a growth engine, boosting ROI, engagement, and efficiency?
What is Business Intelligence?
Discover what Business Intelligence (BI) is and how it transforms data into actionable insights, improves decision-making, boosts efficiency, and drives business growth.
Top 10 marketing KPIs to track in 2025
Marketing Intelligence is all about collecting the right data. So we share our top 10 KPIs and explain how to track them properly!
How Sentiment Analysis Can Improve Customer Experience & Reduce Churn
Boost customer experience with sentiment analysis! Use AI tools to analyze reviews, reduce churn, and turn insights into action.
Refining Prompts for better AI Generated Content
Learn how to refine AI-generated SEO content to align with your brand style and audience, optimizing titles, descriptions, and scaling for efficiency.
AI Generated Titles and Descriptions for Enhanced SEO Strategy
Scale your SEO effortlessly with AI-generated titles and descriptions. Discover how Kemb’s tools boost CTR, maintain brand voice, and drive scalable e-commerce growth!
SEO Audit beyond Keywords: A Step-by-Step Guide
Read why regular SEO Audits are so important, what onpage, offpage and technical KPIs to track and how to approach organic optimization!
Forecasting in Databricks using Machine Learning
Enhance forecasting with machine learning in Databricks: from data prep to model deployment. Achieve actionable predictions and drive smarter, data-driven decisions.
Snowflake vs Databricks
Snowflake or Databricks? Discover which data storage solution best supports your pipeline with dbt, Fivetran, and PowerBI – performance, cost, and integration compared.
Crafting a Comprehensive Data Strategy Roadmap
Discover the essentials for your data strategy: key elements, steps, and challenges to align data management with business goals in a data-driven world!
Where did my Bounce Rate go in Google Analytics 4?
Bounce rate in Google Analytics 4 is no longer available? Why so, what its key disadvantages are and what alternative is available.
Confidential Computing as a Base for Data Clean Rooms
Read how Confidential Computing enables secure data collaboration and enhances privacy, empowering businesses to gain a competitive edge through data clean rooms.
Business Intelligence Tools Comparison
We compare top BI tools — PowerBI, Metabase, Looker, and Tableau. Explore key features, pricing, and capabilities to help make informed business decisions.
All you need to know about UTM parameters
Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general.
Exploring Modern Data Governance Frameworks
Discover how to enhance anomaly detection leveraging Snowflake Cortex AI, transforming business operations by efficiently spotting deviations and ensuring smooth performance.
Connecting the Dots: Overcoming the Top Challenges in Data Integration
Discover how to enhance anomaly detection leveraging Snowflake Cortex AI, transforming business operations by efficiently spotting deviations and ensuring smooth performance.
Content Marketing Strategy: 8 Vital Steps
Follow these 8 critical steps and develop a winning content marketing strategy that attracts, engages, and converts your target audience!
Anomaly Detection with Snowflake Cortex AI
Discover how to enhance anomaly detection leveraging Snowflake Cortex AI, transforming business operations by efficiently spotting deviations and ensuring smooth performance.
Monitoring Snowflake with Streamlit
Optimize your cloud data warehouse with KEMB’s Snowflake dashboard in Streamlit. Gain insights into costs, usage, and efficiency for smarter, data-driven decisions.
Exploring the Power of Generative AI in 2024: A Comprehensive Analysis
Generative AI is more than just a technological buzzword — it’s a transformative tool that can significantly enhance business operations. Our article provides a comprehensive analysis of the status in 2024.
Generate B2B Leads with LinkedIn Ads
The social network offers enormous potential for B2B marketing. For successful lead generation with LinkedIn Ads, start with our guideline!
Data privacy with GA4
In this blog, we explore data privacy adjustments offered by Google Analytics 4 in response to stricter EU-data protection regulations.
Unusual spikes in your direct traffic: Where they come from and what to do about it
Do you regularly see unusual direct traffic peaks in Google Analytics 4? We’ll show you how to spot them and clean up your data!
Sessions and segments in GA4
In the sphere of UA to GA4 migration and the differences them, we explore how sessions in GA4 are calculated and how to setup user segments.
How to easily track OKRs in Google sheets using Supermetrics
How to set up your OKRs quick and easy using Supermetrics in Google Sheets with just a few clicks.
14 SEO-KPIs that belong in your reporting
Track your SEO-Progress right with and measure what really matters.
Simplifying Marketing Data Integration with Fivetran Connect Cards
Read how Fivetran Connect Cards streamline data integration across diverse sources, saving time and effort in ETL/ELT processes.
Data Visualisation Tools compared: Power BI, Metabase or Google Looker Studio
Power BI, Metabase or Google Looker Studio for insights? Choose the best data visualisation tool for your analytics need with our guide!
What is bot traffic and how to filter it out in 2024
Are you seeing spikes in your Google Analytics sessions coming from bot traffic? We’ll tell you what it is, and how to exclude these sessions.
API Integration Strategies for Seamless BI Implementation: Lessons Learned
Key learnings from our experiences with various API integrations to improve the efficiency and resilience of your BI platform.
Streamlining BI Projects with Python, AWS Lambda and Snowflake Integration
Unlock the power of Python, AWS Lambda, & Snowflake Integration for seamless Business Intelligence. Streamline processes & optimize insights effortlessly.
How to easily track OKRs in Excel using Supermetrics
OKRs are a great framework for defining goals and monitoring their results. Simplify their tracking now using our free OKR Excel Template!
Streamlining BI Projects with Github and dbt
Improve your BI projects with seamless integration of GitHub and dbt: Essentials for efficient version control to streamline workflows.
What is a data mart and why would you need it
Looking to optimize your business’s data management? We explore the concept of data marts and their advantages for businesses of all sizes.
Typical SEO Issues and how to fix them
We’ll explain what seo issues you should look out for in 2025 and how to effectively enhance your website’s performance.
23 Tips how to use Asana like a Pro
How you can use these tips for Asana to accelerate and improve your project work and your team’ s joint work.
Waste less time on email labels with this simple trick
How to waste less time on email labels, improve your daily workflows and save valuable time at work with this simple trick.
How to create a GTM Tracking Sheet
How to optimize GTM Tracking? Download our ready-to-use tag implementation sheet! Optimize your digital performance now!
Marketing Data Analytics: A lever for data-driven success
Elevate your marketing with data analytics. How to discover actionable insights, drive measurable results, and redefine success.
Fivetran Setup Guide
Enable smooth data integration with Fivetran in your data warehouse. Discover our step-by-step guide for a hassle-free setup.
Keyword Monitoring 101: How to Track, Analyze, and Optimize for SEO Success
Keyword Monitoring 101: We explain how to choose the right keywords and track, analyze, and optimize for SEO success
The 5 most important improvements in Google Analytics 4
The 5 most important improvements that are included in Google Analytics 4 and what now changes for the user.
ETL or ELT? What should I use?
Should I use ETL or ELT? It’s not that simple. We explain the most important differences and which is better for whom.
YoY Comparison in Marketing Analytics: UA vs. GA4
Comparing data between Universal Analytics (UA) and Google Analytics 4 (GA4) can be challenging due to the differences in metrics and tracking methodologies between the two versions. However, it is possible to perform a year-on-year comparison with some considerations. We show you how!
Fivetran MAR Optimization
Fivetran’ uses a consumption based pricing model based on monthly active rows (MAR): We’ll show how to optimize for a most cost-efficient setup!
What is a good marketing budget?
There is no one-size-fits-all answer, however, our budget calculator provides an idea of what to expect from marketing! Try it out
Rules-based Attribution Models are leaving Google Ads
The majority of Rules-based Attribution Models are leaving Google Ads starting in July 2023. Find out why this change is happening, how this change will impact your performance and what this change means for your Conversion Tracking.
3 ways to analyze and optimize your Google Ads Account
How to optimize your Google Ads Account? Everything you have to know about Quality Score, Segments and Audiences in one article.
Similar Audiences are leaving Google Ads
Similar Audiences are leaving Google Ads. Find out why this change is happening, what happens to your campaigns and how you can prepare going forward.
Enhanced conversion tracking
Maximize the effectiveness of your Google Ads campaigns with enhanced conversions. Learn how to track valuable user actions and optimize your ads for success.
Data clean rooms: What are they and how do they work?
Discover how Data Clean Rooms enable secure data sharing between businesses. Learn how this innovative technology protects privacy & drives collaboration.
Three types of cookies every marketer should know
Cookies have been and will be an integral part of your data-driven marketing strategy. Time to learn about the most important types!
Optimize for Featured Snippets: Should I or should I not?
We tested it ourselves and gained many Featured Snippets. Read what they are, how to win them and check if you benefit from them.
Things to check if an automatic GA4 migration will break your data
Check these important things before allowing an automatic migration to Google Analytics 4 to prevent data streams from getting disrupted.
Migrating your Reporting from Google Universal Analytics to Google Analytics 4
Switching to GA4 is a must and with any migration, impacts on your business intelligence dashboards and reports must be considered!
User aquisition vs traffic acquisition in GA4 – What’s the difference?!
Acquisition reports are essential reports to better understand the sources responsible for brining new users and traffic to your website.
Model synchronization from dbt to Metabase and vice-versa
Dbt-metabase propagates table relationships, data descriptions and semantic types to your Metabase data model and extracts dbt model exposures from Metabase.
Do I need Bing Ads?
Answer these five questions to understand if you shall start advertising on Bing.
Fivetran MAR Optimization
Fivetran’ uses a consumption based pricing model based on monthly active rows (MAR): We’ll show how to optimize for a most cost-efficient setup!
How to increase opt-in rates: 3 tips for improving your cookie consent
Wondering how to improve your cookie consent rates? We show you why opt-in rates are important and what to do to improve cookie consent
Destination Requirements Update to impact Google Ad disapprovals
Do you know the Destination Requirements policy for Google Ads? We cover current policies, upcoming updates, the Better Ad Standard & more
Predictive metrics with Google Analytics 4
This article explores what are predictive metrics in Google Analytics 4. We explain how and when they can be implemented.
Working with data from GA4 using Google BigQuery
GA4 allows for a free connection to Google BigQuery. We’ll show you, how to now leverage a lot more information using Google Analytics 4.
Cross-domain tracking with Google
This blog explores cross domain tracking in GA4. We go through how GA tracks visitors and explain when and how to set up cross-domain tracking
Data Layer in Google Analytics 4
We explain how to leverage valuable information from the data layer to effectively create tracking tags for every important ecommerce event
Enhanced Measurement in Google Analytics 4
Enhanced measurement in GA4 enables automatic tracking of a series of events. Manual settings often remain necessary.
Google Analytics 4 Events
In this article, we highlight the different event types in GA4 and explore how to create events in Google Analytics 4 and in Google Tag Manager
Conversion Migration Tool for Google Analytics 4: Is it worth it?
Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
On-premise vs. Cloud: Set up your BI-infrastructure right
Should you set up your data infrastructure on-premises or in the cloud? We illuminate the most important aspects of both solutions.
Pay-per-click: The perfect billing method for converting landing pages
PPC marketing or pay-per-click marketing is a commonly used billing method and an important tool in your online marketing strategy!
Internal Linking for SEO: An introduction and a plea
Internal Linking provides great benefit for SEO: We show how, and what you need to look out for when implementing a link strategy.
Still Cookies for everyone with Google – will everything stay the same after the sandbox delay?
With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path that started in 2018 already. With the planned update of its Chrome browser, it...
How to migrate to Google Analytics 4 – and why you should do it now
What’s new with Google Analytics 4, if you should set up GA44 next to your universal Analytics or even fully migrate and what to look out for in GA4.
Is CMO the new CRO?
Why it is important for marketers to optimize their consent management according to the new GDPR legislation.
OKRs for Business Intelligence
In this post you can find several ideas which OKRs and Key Results are well suited for Business Intelligence.
OKR templates – a Kickstarter for your department’s OKR process
You need help in identifying suitable OKRs for your department? Get a free selection of good OKRs including goals and results.
Invoicing with Zervant and Toggl
How to save tons of time and money by using Toggle, Google Docs and Zervant for a quick and Automated Invoicing process
Supermetrics Releases A New Feature for Microsoft Excel
Supermetric has recently released a new feature for Microsoft Excel that fills a gap we had noticed in the services it provides.
Simplify your Google Ads Reporting
The most useful templates for Google Ads in Supermetrics – 10% discount on your subscription! How to quickly simplify your reporting