How to create a GTM Tracking Sheet
Fouad Mawla
November 29, 2023
How to optimize GTM Tracking? Download our ready-to-use tag implementation sheet! Optimize your digital performance now!
Marketing Data Analytics: A lever for data-driven success
Constantin Voss
November 24, 2023
Elevate your marketing with data analytics. We'll explain how to discover actionable insights, drive measurable results, and redefine success.
Fivetran Setup Guide
Constantin Voss
November 17, 2023
Enable smooth data integration with Fivetran in your data warehouse. Discover our step-by-step guide for a hassle-free setup.
Keyword Monitoring 101: How to Track, Analyze, and Optimize for SEO Success
Antonia Klatt
November 17, 2023
Keyword Monitoring 101: We explain how to choose the right keywords and track, analyze, and optimize for SEO success
ETL or ELT? What should I use?
Constantin Voss
November 6, 2023
Should I use ETL or ELT? It's not that simple. We explain the most important differences and which is better for whom.
YoY Comparison in Marketing Analytics: UA vs. GA4
Fouad Mawla
November 1, 2023
Comparing data between Universal Analytics (UA) and Google Analytics 4 (GA4) can be challenging due to the differences in metrics and tracking methodologies between the two versions. However, it is possible to perform a year-on-year comparison with some considerations. We show you how!
Fivetran MAR Optimization
Konstantin Wemhoener
October 19, 2023
Fivetran' uses a consumption based pricing model based on monthly active rows (MAR): We'll show how to optimize for a most cost-efficient setup!
Rules-based Attribution Models are leaving Google Ads
Antonia Klatt
May 17, 2023
The majority of Rules-based Attribution Models are leaving Google Ads starting in July 2023. Find out why this change is happening, how this change will impact your performance and what this change means for your Conversion Tracking.
Similar Audiences are leaving Google Ads
Antonia Klatt
April 6, 2023
Similar Audiences are leaving Google Ads. Find out why this change is happening, what happens to your campaigns and how you can prepare going forward.
Enhanced conversion tracking
Fouad Mawla
March 29, 2023
Maximize the effectiveness of your Google Ads campaigns with enhanced conversions. Learn how to track valuable user actions and optimize your ads for success.
Data clean rooms: What are they and how do they work?
Fouad Mawla
March 24, 2023
Discover how Data Clean Rooms enable secure data sharing between businesses. Learn how this innovative technology protects privacy & drives collaboration.
Optimize for Featured Snippets: Should I or should I not?
Constantin Voss
March 7, 2023
We tested it ourselves and gained many Featured Snippets. Read what they are, how to win them and check if you benefit from them.
Things to check if an automatic GA4 migration will break your data
Antonia Klatt
February 27, 2023
Check these important things before allowing an automatic migration to Google Analytics 4 to prevent data streams from getting disrupted.
Migrating your Reporting from Google Universal Analytics to Google Analytics 4
Konstantin Wemhoener
February 22, 2023
Switching to GA4 is a must and with any migration, impacts on your business intelligence dashboards and reports must be considered!
Difference between user and traffic acquisition reports in google analytics 4
Fouad Mawla
January 26, 2023
Acquisition reports are essential reports to better understand the sources responsible for brining new users and traffic to your website.
Model synchronization from dbt to Metabase and vice-versa
Dr. Leonardo Asumpcao
January 17, 2023
Dbt-metabase propagates table relationships, data descriptions and semantic types to your Metabase data model and extracts dbt model exposures from Metabase.
How to increase opt-in rates: 3 tips for improving your cookie consent
Antonia Klatt
September 22, 2022
Wondering how to improve your cookie consent rates? We show you why opt-in rates are important and what to do to improve cookie consent
Destination Requirements Update to impact Google Ad disapprovals
Antonia Klatt
August 31, 2022
Do you know the Destination Requirements policy for Google Ads? We cover current policies, upcoming updates, the Better Ad Standard & more
Predictive metrics with Google Analytics 4
Fouad Mawla
June 28, 2022
This article explores what are predictive metrics in Google Analytics 4. We explain how and when they can be implemented.
Working with data from GA4 using Google BigQuery
Konstantin Wemhoener
June 27, 2022
GA4 allows for a free connection to Google BigQuery. We’ll show you, how to now leverage a lot more information using Google Analytics 4.
Cross-domain tracking with Google
Fouad Mawla
June 22, 2022
This blog explores cross domain tracking in GA4. We go through how GA tracks visitors and explain when and how to set up cross-domain tracking
Data Layer in Google Analytics 4
Fouad Mawla
June 17, 2022
We explain how to leverage valuable information from the data layer to effectively create tracking tags for every important ecommerce event
Data privacy with GA4
Fouad Mawla
June 15, 2022
In this blog, we explore data privacy adjustments offered by Google Analytics 4 in response to stricter EU-data protection regulations.
Enhanced Measurement in Google Analytics 4
Constantin Voss
June 3, 2022
Enhanced measurement in GA4 enables automatic tracking of a series of events. Manual settings often remain necessary.
Google Analytics 4 Events
Fouad Mawla
May 27, 2022
In this article, we highlight the different event types in GA4 and explore how to create events in Google Analytics 4 and in Google Tag Manager
Sessions and segments in GA4
Fouad Mawla
May 19, 2022
In the sphere of UA to GA4 migration and the differences them, we explore how sessions in GA4 are calculated and how to setup user segments.
14 SEO-KPIs that belong in your reporting
Constantin Voss
May 4, 2022
Track your SEO-Progress right with and measure what really matters.
Conversion Migration Tool for Google Analytics 4: Is it worth it?
Fouad Mawla
April 27, 2022
Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
How to easily track OKRs in Excel using Supermetrics
Constantin Voss
March 10, 2022
OKRs are a great framework for defining goals and monitoring their results. Simplify their tracking now using our free OKR Excel Template!
On-premise vs. Cloud: Set up your BI-infrastructure right
Constantin Voss
January 20, 2022
Should you set up your data infrastructure on-premises or in the cloud? We illuminate the most important aspects of both solutions.
Pay-per-click: The perfect billing method for converting landing pages
Constantin Voss
November 26, 2021
PPC marketing or pay-per-click marketing is a commonly used billing method and an important tool in your online marketing strategy!
Do I need Bing Ads?
Tetiana Tuermer
November 17, 2021
Answer these five questions to understand if you shall start advertising on Bing.
Internal Linking for SEO: An introduction and a plea
Constantin Voss
September 21, 2021
Internal Linking provides great benefit for SEO: We show how, and what you need to look out for when implementing a link strategy.
All you need to know about UTM parameters
Tetiana Tuermer
September 7, 2021
Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general.
Content Marketing Strategy: 8 Vital Steps
Constantin Voss
August 15, 2021
Follow these 8 critical steps and develop a winning content marketing strategy that attracts, engages, and converts your target audience!
What is a good marketing budget?
Konstantin Wemhoener
July 30, 2021
There is no one-size-fits-all answer, however, our budget calculator provides an idea of what to expect from marketing! Try it out
Generate B2B Leads with LinkedIn Ads
Tetiana Tuermer
July 26, 2021
The social network offers enormous potential for B2B marketing. For successful lead generation with LinkedIn Ads, start with our guideline!
What are the 10 most important marketing KPIs and how to track
Martijn Burgman
May 7, 2021
Marketing Intelligence is all about collecting the right data. So we share our top 10 KPIs and explain how to track them properly!
3 ways to analyze and optimize your Google Ads Account
Tetiana Tuermer
April 9, 2021
How to optimize your Google Ads Account? Everything you have to know about Quality Score, Segments and Audiences in one article.
What is bot traffic and how to filter it out
Konstantin Wemhoener
March 29, 2021
Are you seeing spikes in your Google Analytics sessions coming from bot traffic? We'll tell you what it is, and how to exclude these sessions.
Three types of cookies every marketer should know
Konstantin Wemhoener
March 22, 2021
Cookies have been and will be an integral part of your data-driven marketing strategy. Time to learn about the most important types!
How to migrate to Google Analytics 4 – and why you should do it now
Konstantin Wemhoener
March 5, 2021
What's new with Google Analytics 4, if you should set up GA44 next to your universal Analytics or even fully migrate and what to look out for in GA4.
Is CMO the new CRO?
Konstantin Wemhoener
February 24, 2021
Why it is important for marketers to optimize their consent management according to the new GDPR legislation.
OKRs for Business Intelligence
Konstantin Wemhoener
January 17, 2021
In this post you can find several ideas which OKRs and Key Results are well suited for Business Intelligence.
23 Tips how to use Asana like a Pro
Martijn Burgman
December 7, 2020
How you can use these tips for Asana to accelerate and improve your project work and your team' s joint work.
Waste less time on email labels with this simple trick
Martijn Burgman
November 30, 2020
How to waste less time on email labels, improve your daily workflows and save valuable time at work with this simple trick.
Where did my Bounce Rate go in Google Analytics 4?
Konstantin Wemhoener
November 18, 2020
Bounce rate in Google Analytics 4 is no longer available? Why so, what its key disadvantages are and what alternative is available.
The 5 most important improvements in Google Analytics 4
Tetiana Tuermer
November 10, 2020
The 5 most important improvements that are included in Google Analytics 4 and what now changes for the user.
How to easily track OKRs in Google sheets using Supermetrics
Martijn Burgman
May 15, 2020
How to set up your OKRs quick and easy using Supermetrics in Google Sheets with just a few clicks.
OKR templates – a Kickstarter for your department’s OKR process
Konstantin Wemhoener
April 15, 2020
You need help in identifying suitable OKRs for your department? Get a free selection of good OKRs including goals and results.
Invoicing with Zervant and Toggl
Emanuel Breitsameter
April 15, 2020
How to save tons of time and money by using Toggle, Google Docs and Zervant for a quick and Automated Invoicing process
Supermetrics Releases A New Feature for Microsoft Excel
Konstantin Wemhoener
May 1, 2019
Supermetric has recently released a new feature for Microsoft Excel that fills a gap we had noticed in the services it provides.
Simplify your Google Ads Reporting
Konstantin Wemhoener
July 24, 2018
The most useful templates for Google Ads in Supermetrics - 10% discount on your subscription! How to quickly simplify your reporting