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Sessions and segments in GA4

Sessions and segments in GA4

Now that Universal Analytics will be officially shut down in 2023, most of its users will have to migrate to Google’s newer version GA4. However, there are noticeable differences between the two…

Fouad Mawla May 19, 2022
14 SEO-KPIs that belong in your Reporting

14 SEO-KPIs that belong in your Reporting

Setting your SEO goals and attaching proper KPIs to them is a key step to SEO strategy. You create a solid foundation on which you can continuously monitor your performance. In the…

Constantin Voss May 4, 2022
Conversion Migration Tool for Google Analytics 4: Is it worth it?

Conversion Migration Tool for Google Analytics 4: Is it worth it?

Google has recently implemented a new tool that will help Google analytics users migrate their universal analytics (UA or GA3) conversions to GA4 directly. It aims at facilitating the migration from the…

Fouad Mawla April 27, 2022
How to easily track OKRs in Excel using Supermetrics

How to easily track OKRs in Excel using Supermetrics

In this article we will guide you through the process of tracking your Objectives and Key Results in a simple and straightforward way using Excel and Supermetrics. We created an OKR Excel…

Constantin Voss March 10, 2022
On-premise vs. Cloud: Set up your BI-infrastructure right

On-premise vs. Cloud: Set up your BI-infrastructure right

When companies introduce new business intelligence infrastructure or evaluate a migration to a higher-performance setup, they are now faced with the question: cloud services or on-premise? Both solutions offer individual advantages and…

Constantin Voss January 20, 2022
Pay-per-click: The perfect billing method for converting landing pages

Pay-per-click: The perfect billing method for converting landing pages

It would be wrong to say that print marketing using flyers, brochures or catalogs is dead – it’s not at all. However, modern and dynamic channels on the Internet provide excellent company…

Constantin Voss November 26, 2021
Do I need Bing Ads?

Do I need Bing Ads?

5 Questions on Bing Ads 1. Do you already have a Google Ads Account? Despite being the second closest competitor to Google, Bing serves a significantly smaller amount of searches. If you…

Tetiana Turmer November 17, 2021
Internal Linking for SEO: An introduction and a plea

Internal Linking for SEO: An introduction and a plea

When it comes to link strategies, most people immediately think of backlinks, i.e. external links that lead to your website from other, preferably relevant sources. But without devaluing backlinks, in this article…

Constantin Voss September 21, 2021
All you need to know about UTM parameters

All you need to know about UTM parameters

Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general. If you see lots of direct or (other) traffic in your web analytics…

Tetiana Turmer September 7, 2021
What is a good marketing budget?

What is a good marketing budget?

When meeting with clients that want to set out to start paid marketing as well as in quarterly or yearly reviews, we regularly get the question “What is a good marketing budget?”…

Konstantin Wemhöner July 30, 2021
Generate B2B Leads with LinkedIn Ads

Generate B2B Leads with LinkedIn Ads

      1. Why LinkedIn? When it comes to B2B Digital Marketing, LinkedIn is the first platform to come into mind. LinkedIn is the most popular place for digital networking and...

Tetiana Turmer July 26, 2021
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…

Constantin Voss July 1, 2021
8 vital Steps for your B2B Content Marketing Strategy

8 vital Steps for your B2B Content Marketing Strategy

Content marketing offers great potential for your B2B business model. Engaging content helps you on many levels. It helps increasing brand awareness. It supports the generation of leads. It is a cost-effective…

Constantin Voss June 24, 2021
Why you need to define digital marketing KPIs to reach your business goals

Why you need to define digital marketing KPIs to reach your business goals

Digital marketing has become one of the main drivers to make potential customers aware of your brand and offering. It is and always has been a collection of marketing channels that’s made…

Konstantin Wemhöner June 8, 2021
B2B Content Marketing: What it is, how it works and why it might be worth it

B2B Content Marketing: What it is, how it works and why it might be worth it

Content Marketing has long since become an established part of corporate marketing strategies. In the B2B sector in particular, value-added editorial content can play an integral part in an often rather complex…

Constantin Voss June 7, 2021
What are the 10 most important marketing KPIs and how to track them properly?

What are the 10 most important marketing KPIs and how to track them properly?

If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…

Martijn Burgman May 7, 2021
3 ways to analyze and optimize your Google Ads Account

3 ways to analyze and optimize your Google Ads Account

Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…

Tetiana Turmer April 9, 2021
What is bot traffic and how to filter it out

What is bot traffic and how to filter it out

In Early February 2021, we had a number of clients who saw unnatural spikes of traffic within their Google Analytics accounts. After a quick evaluation, we noticed that all of them had been…

Martijn Burgman March 29, 2021
Three types of cookies every marketer should know

Three types of cookies every marketer should know

Cookies have been a hot topic for quite some time. To get the obvious joke out of the way, I think you should know Macadamia White Chocolate, oatmeal raisin cookies and coconut…

Konstantin Wemhöner March 22, 2021
How to migrate to Google Analytics 4 - and why you should do it now

How to migrate to Google Analytics 4 - and why you should do it now

The overview on what’s new with Google Analytics 4, whether you should set up Google Analytics 4 next to your universal Analytics or even fully migrate and what to look out for when considering starting a Google Analytics 4 property.

Konstantin Wemhöner March 5, 2021
Is CMO the new CRO?

Is CMO the new CRO?

Marketing has lived off tracking users to the fullest extent for years. Tracking has become ever more sophisticated and users became more and more transparent. Based on this vast amount of data…

Konstantin Wemhöner February 24, 2021
OKRs for Business Intelligence

OKRs for Business Intelligence

OKRs are an important tool for us at kemb for communication within the company, but often also a commitment with customers regarding the objectives of our projects. OKRs are very often used…

Konstantin Wemhöner December 22, 2020
22 Tips how to use Asana like a Pro

22 Tips how to use Asana like a Pro

You are leading a project team and want to optimize your workflows to save time and money or you are part of a team and think that project management has potential for…

Martijn Burgman December 7, 2020
Waste less time on email labels with this simple trick

Waste less time on email labels with this simple trick

In this article we will show you how you can make helpful settings on your Gmail Inbox with just a few clicks to pre-sort your emails in a clear and structured way….

Martijn Burgman November 30, 2020