Sessions and segments in GA4
Now that Universal Analytics will be officially shut down in 2023, most of its users will have to migrate to Google’s newer version GA4. However, there are noticeable differences between the two…
14 SEO-KPIs that belong in your Reporting
Setting your SEO goals and attaching proper KPIs to them is a key step to SEO strategy. You create a solid foundation on which you can continuously monitor your performance. In the…
Conversion Migration Tool for Google Analytics 4: Is it worth it?
Google has recently implemented a new tool that will help Google analytics users migrate their universal analytics (UA or GA3) conversions to GA4 directly. It aims at facilitating the migration from the…
How to easily track OKRs in Excel using Supermetrics
In this article we will guide you through the process of tracking your Objectives and Key Results in a simple and straightforward way using Excel and Supermetrics. We created an OKR Excel…
On-premise vs. Cloud: Set up your BI-infrastructure right
When companies introduce new business intelligence infrastructure or evaluate a migration to a higher-performance setup, they are now faced with the question: cloud services or on-premise? Both solutions offer individual advantages and…
Pay-per-click: The perfect billing method for converting landing pages
It would be wrong to say that print marketing using flyers, brochures or catalogs is dead – it’s not at all. However, modern and dynamic channels on the Internet provide excellent company…
Do I need Bing Ads?
5 Questions on Bing Ads 1. Do you already have a Google Ads Account? Despite being the second closest competitor to Google, Bing serves a significantly smaller amount of searches. If you…
Internal Linking for SEO: An introduction and a plea
When it comes to link strategies, most people immediately think of backlinks, i.e. external links that lead to your website from other, preferably relevant sources. But without devaluing backlinks, in this article…
All you need to know about UTM parameters
Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general. If you see lots of direct or (other) traffic in your web analytics…
What is a good marketing budget?
When meeting with clients that want to set out to start paid marketing as well as in quarterly or yearly reviews, we regularly get the question “What is a good marketing budget?”…
Generate B2B Leads with LinkedIn Ads
1. Why LinkedIn? When it comes to B2B Digital Marketing, LinkedIn is the first platform to come into mind. LinkedIn is the most popular place for digital networking and...
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?
With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…
8 vital Steps for your B2B Content Marketing Strategy
Content marketing offers great potential for your B2B business model. Engaging content helps you on many levels. It helps increasing brand awareness. It supports the generation of leads. It is a cost-effective…
Why you need to define digital marketing KPIs to reach your business goals
Digital marketing has become one of the main drivers to make potential customers aware of your brand and offering. It is and always has been a collection of marketing channels that’s made…
B2B Content Marketing: What it is, how it works and why it might be worth it
Content Marketing has long since become an established part of corporate marketing strategies. In the B2B sector in particular, value-added editorial content can play an integral part in an often rather complex…
What are the 10 most important marketing KPIs and how to track them properly?
If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…
3 ways to analyze and optimize your Google Ads Account
Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…
What is bot traffic and how to filter it out
In Early February 2021, we had a number of clients who saw unnatural spikes of traffic within their Google Analytics accounts. After a quick evaluation, we noticed that all of them had been…
Three types of cookies every marketer should know
Cookies have been a hot topic for quite some time. To get the obvious joke out of the way, I think you should know Macadamia White Chocolate, oatmeal raisin cookies and coconut…
How to migrate to Google Analytics 4 - and why you should do it now
The overview on what’s new with Google Analytics 4, whether you should set up Google Analytics 4 next to your universal Analytics or even fully migrate and what to look out for when considering starting a Google Analytics 4 property.
Is CMO the new CRO?
Marketing has lived off tracking users to the fullest extent for years. Tracking has become ever more sophisticated and users became more and more transparent. Based on this vast amount of data…
OKRs for Business Intelligence
OKRs are an important tool for us at kemb for communication within the company, but often also a commitment with customers regarding the objectives of our projects. OKRs are very often used…
22 Tips how to use Asana like a Pro
You are leading a project team and want to optimize your workflows to save time and money or you are part of a team and think that project management has potential for…
Waste less time on email labels with this simple trick
In this article we will show you how you can make helpful settings on your Gmail Inbox with just a few clicks to pre-sort your emails in a clear and structured way….
