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Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…

Constantin Voss July 1, 2021
8 vital Steps for your B2B Content Marketing Strategy

8 vital Steps for your B2B Content Marketing Strategy

Content marketing offers great potential for your B2B business model. With engaging content, you can not only do a lot to increase brand awareness and generate leads in an efficient way, but…

Constantin Voss June 24, 2021
Why you need to define digital marketing KPIs to reach your business goals

Why you need to define digital marketing KPIs to reach your business goals

Digital marketing has become one of the main drivers to make potential customers aware of your brand and offering. It is and always has been a collection of marketing channels that’s made…

Konstantin Wemhöner June 8, 2021
B2B Content Marketing: What it is, how it works and why it might be worth it

B2B Content Marketing: What it is, how it works and why it might be worth it

Content Marketing has long since become an established part of corporate marketing strategies. In the B2B sector in particular, value-added editorial content can play an integral part in an often rather complex…

Constantin Voss June 7, 2021
What are the 10 most important marketing KPIs and how to track them properly?

What are the 10 most important marketing KPIs and how to track them properly?

If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…

Martijn Burgman May 7, 2021
3 ways to analyze and optimize your Google Ads Account

3 ways to analyze and optimize your Google Ads Account

Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…

Tetiana Turmer April 9, 2021
What is bot traffic and how to filter it out

What is bot traffic and how to filter it out

In Early February 2021, we had a number of clients who saw unnatural spikes of traffic within their Google Analytics accounts. After a quick evaluation, we noticed that all of them had been…

Martijn Burgman March 29, 2021
Three types of cookies every marketer should know

Three types of cookies every marketer should know

Cookies have been a hot topic for quite some time. To get the obvious joke out of the way, I think you should know Macadamia White Chocolate, oatmeal raisin cookies and coconut…

Konstantin Wemhöner March 22, 2021
How to migrate to Google Analytics 4 - and why you should do it now

How to migrate to Google Analytics 4 - and why you should do it now

The overview on what’s new with Google Analytics 4, whether you should set up Google Analytics 4 next to your universal Analytics or even fully migrate and what to look out for when considering starting a Google Analytics 4 property.

Konstantin Wemhöner March 5, 2021
Is CMO the new CRO?

Is CMO the new CRO?

Marketing has lived off tracking users to the fullest extent for years. Tracking has become ever more sophisticated and users became more and more transparent. Based on this vast amount of data…

Konstantin Wemhöner February 24, 2021
OKRs for Business Intelligence

OKRs for Business Intelligence

OKRs are an important tool for us at kemb for communication within the company, but often also a commitment with customers regarding the objectives of our projects. OKRs are very often used…

Konstantin Wemhöner December 22, 2020
22 Tips how to use Asana like a Pro

22 Tips how to use Asana like a Pro

You are leading a project team and want to optimize your workflows to save time and money or you are part of a team and think that project management has potential for…

Martijn Burgman December 7, 2020
Waste less time on email labels with this simple trick

Waste less time on email labels with this simple trick

In this article we will show you how you can make helpful settings on your Gmail Inbox with just a few clicks to pre-sort your emails in a clear and structured way….

Martijn Burgman November 30, 2020
Where did my Bounce Rate go in Google Analytics 4?

Where did my Bounce Rate go in Google Analytics 4?

In this article Why is the bounce rate no longer available? What are the disadvantages of using the bounce rate as a KPI? The alternative in Google Analytics 4 From now on…

Konstantin Wemhöner November 18, 2020
The 5 most important improvements in Google Analytics 4

The 5 most important improvements in Google Analytics 4

Google is rolling out the new version of its web analytics platform Google Analytics 4 and is responding to important future topics and changes in the market and user behavior.  We have…

Tetiana Turmer November 10, 2020
How to easily track OKRs in Google sheets using  Supermetrics

How to easily track OKRs in Google sheets using Supermetrics

* This article was originally posted as a guestpost on the Supermetrics Blog. OKRs have been a means to put your company goals in an actionable framework that also interlinks the sub-goals…

Martijn Burgman May 15, 2020
OKR templates – a Kickstarter for your department’s OKR process

OKR templates – a Kickstarter for your department’s OKR process

Over at kemb we have been using OKRs since our inception in 2016. Even when we have not been full-time consultants we have set ourselves quarterly goals that we wanted to achieve…

Konstantin Wemhöner April 15, 2020
Invoicing with Zervant and Toggl

Invoicing with Zervant and Toggl

How to save tons of time and money by using Toggle, Google Docs and Zervant for a quick and automated Invoicing process

Emanuel Breitsameter April 15, 2020
How to Do Good Better: A data-driven approach to measuring charitable efficiency

How to Do Good Better: A data-driven approach to measuring charitable efficiency

Most people want to do good in the world during their lifetime, whether it is through monthly charitable donations, buying local organic ethical products, choosing a career with a non-profit or volunteering…

Konstantin Wemhöner September 13, 2019
Supermetrics Releases A New Feature For Microsoft Excel

Supermetrics Releases A New Feature For Microsoft Excel

We’ve written about it before and now we’re writing about it again. Almost as if our minds at Kemb had been read, a new feature has recently been released by Supermetrics that…

Konstantin Wemhöner May 1, 2019
Simplify Your Google Ads Reporting

Simplify Your Google Ads Reporting

The Top 3 Google Ads Reporting Templates by Supermetrics Supermetrics, a subscription-based service we have worked with extensively and recommended from the start, makes the consolidation and reporting of all of your…

Konstantin Wemhöner July 24, 2018