Your GA4 Setup with Kemb

Get started with essential Web Analytics today!

In a digital landscape that constantly evolves, staying ahead is not just an advantage; it’s a necessity. Considering the changing needs of businesses, switching to Google Analytics 4 (GA4) is essential. Make use of advanced data collection, tracking capabilities, machine learning, cross-platform and device tracking and much more! Our Analytics experts set up your new Tracking property and guide you through the changes to leverage your data and maximize your company’s potential.

Some of our Clients

Why you
need a professional GA4 and GTM setup

1. You face Learning Curve and Migration challenges.

Transitioning from Universal Analytics to GA4 requires your team to familiarize themselves with the updated interface, innovative features, and terminology. Additionally, migrating existing setups and historical data is a complex process, posing challenges in terms of time and resources.

2. You struggle with Customization and Event Tracking Complexity.

You have a hard time customizing GA4 to suit your specific tracking needs. Setting up custom events and parameters in GA4 can be complex. You may struggle to accurately define and implement the events that align with your unique goals, impacting the accuracy of data collected and reported.

3. You have trouble with Integration and Data Consistency.

You have difficulties establishing seamless integrations with third-party tools, marketing platforms, or other analytics solutions. Inconsistencies in data across platforms can prevent accurate and actionable insights, impacting decision-making processes.

Your Google Tag Manager & GA4 Setup process

Setting up your new GA4 property includes Google Tag Manager and:

1. Gaining an understanding of your business goals, target audience behaviors, and the key performance indicators (KPIs) that matter most. This step is crucial for customizing the GA4 setup to align with your unique needs and objectives.

2. Creation of a brand-new GA4 property with personalized configurations and integrations. If there is an existing property we perform an in-depth audit to identify areas for improvement and ensure alignment with your goals and updated GA4 features and capabilities.

3. Creation and definition of tailor-made variables and events such as button clicks, form submissions, or other relevant actions, to capture specific user interactions that are crucial for measuring your business success and align with your objectives.

4. Creation of a GA4 Setup Checklist and tracking sheet providing a clear and organized overview of the tracking setup. This sheet serves as a reference for your team detailing the configured events, their triggers, and any additional parameters.

5. A data comparison phase to ensure accuracy and consistency and an introduction session for your team providing insights into the new GA4 setup and demonstrating how to navigate and derive valuable insights from the platform.

Your new GA4 property is set up by our in-house Analytics specialists. Our goal is to empower you to maximize your company’s potential with our data-driven growth strategies by providing you with a clean, efficient, and safe platform setup you can use to evaluate your website’s performance. We also want to improve your decision-making and enable you and your team to make use of all of GA4s’s new capabilities. If you need a new Analytics setup, book an initial consultation with our Analytics expert now. The better we understand your needs and requirements, the better we can prepare your new platform setup.

5.0 20 reviews

  • Avatar Axel Pomper ★★★★★ 2 weeks ago
    kemb manages our paid channels (LinkedIn, Google, Bing) and understands perfectly how our target group needs to be addressed. Our account manager is skilled at developing perfect strategies - even for new markets and target audiences - … More and even drafts the ad copy herself. What more could a marketer ask for?
  • Avatar Carol Lan ★★★★★ a week ago
    Worked with Kemb for 4 years and it has been more than impactful! Kemb is crucial in building up our audience-first content marketing, SEO, and PPC strategy as well as full funnel reporting, and that’s just a small chunk of what they have … More helped us operationalize. Every touchpoint with Kemb we’ve had has been inspiring and they play a key role in coaching our team members through their excellent work and methodologies.
  • Avatar Marco Aurelio Benincasa ★★★★★ in the last week
    I faced a time-sensitive and complex data project for my company, SACLÀB. I entrusted the task to Kemb GmbH, specifically to Konstantin, who delivered an outstanding job, meticulously curated in every detail. I am already engaging them … More for another data project. I highly recommend Kemb GmbH to anyone struggling with data. Thanks again to Konstantin and the entire Kemb team!
  • Avatar Yulia Nazarenko ★★★★★ 4 months ago
    kemb are great! we did a project on data alignment between our ecommerce platform, CRM and GA4 - and it was a pleasure to work with Fouad and Konstantin, especially because they explain everything really well and are always there to help, … More well done!
  • Avatar Elle McFarlane ★★★★★ a year ago
    Working with Kemb is an absolute pleasure. Their proactive, can-do approach has made technically complex tasks manageable and, best of all, understandable. They’ve consistently met us at eye-level, explaining solutions in a simplified manner … More and helping us get to where we want to go – and beyond. I can’t recommend them highly enough!
  • Avatar Carl Luttmann ★★★★★ 6 months ago
    Great to work with the the people from Kemp. Always super helpful and doing a great job! Kemp and the team took our onsite tracking to the next level!
  • Avatar Monica Dumitriu ★★★★★ 2 months ago
    kemb is a wonderful partner. We're working with them on our paid ads side as well as SEO and I am totally impressed with the quality of the service, their promptness and their results. Our account manager is super skilled, backing … More up every recommendation with facts.
    but most of all, they deliver results.
  • Avatar Simon Köstler ★★★★★ 9 months ago
    Ich kann die kemb GmbH als sehr zuverlässigen Partner im Bereich Digitalmarketing und BI empfehlen. Wir haben mit kemb sinnvolle und robuste Lösungen für unser Reporting entwickeln können, die uns Managemententscheidungen stark erleichtern. … More
    Klare Weiterempfehlung!
  • Avatar Anne Israel ★★★★★ a year ago
    Wir arbeiten bei der SBSCOM mit KEMB nun seit gut einem Jahr zusammen und können die Zusammenarbeit ausnahmslos empfehlen. KEMB hat uns bei diversen Data, Analytics, Tracking & Marketing Fragestellungen immer zuverlässig geholfen - … More es gab kein Problem, für das nicht schnell eine Lösung gefunden wurde. Wir profitierten bisher u.a. sowohl vom Aufbau einer kompletten BI-Infrastruktur, von der Umstellung von Universal Analytics auf GA4 als auch von der strategischen Planung sowie operativen Umsetzung von paid Marketingkampagnen. Selten erlebt haben wir dabei so ein hohes Servicelevel mit gleichermaßen freundlichen wie smarten MitarbeiterInnen sowie eine hohe Transparenz bei der Lösungsfindung. Somit ermöglichte uns die Zusammenarbeit mit KEMB nicht nur die Verbesserung unserer datengetriebenen Prozesse, sondern auch einen enormen Wissensaufbau inhouse. Wir freuen uns auf die weitere Zusammenarbeit!
  • Avatar Martin Szugat ★★★★★ 3 years ago
    Bei Datentreiber arbeiten wir mit kemb seit mehreren Jahren sehr gerne und sehr gut zusammen. kemb unterstützt uns als Beratungsunternehmen mit Rat und Tat bei denen Themen SEO+SEA, Digital Analytics & Performance Marketing. Als Partner … More beraten sie außerdem die Datentreiber-Kunden auch bei konzeptionellen und technischen Fragen rund um Marketing Tracking & Analytics. Besonders schätzen wir die Zuverlässigkeit und ihre pragmatische Arbeitsweise.
  • Avatar Al Dente Entertainment ★★★★★ 2 years ago
    Eine absolute Empfehlung, wenn es um SEO geht. Wir arbeiten schon länger mit kemb zusammen und sind mehr als zufrieden. Alle Mitarbeiter*innen sind sehr zuvorkommend und hilfsbereit. Und oben drauf lernt man sogar eine ganze Menge während … More der Zusammenarbeit.
  • Avatar Clemens Hoyos ★★★★★ 7 years ago
    Höchste SEO-Kompetenz und ausdrückliche Empfehlung!
    Nachdem ich mir mehr als 10 Angebote unterschiedlicher SEO-Agenturen eingeholt hatte, kristallisierte sich schnell heraus, dass die Expertise der Berater der kemb GmbH exzellent ist: praktisch
    … More über Nacht verbesserte sich das Ranking meiner Homepage um 50 Plätze.
    Ich habe mich für die Dienstleistungen der kemb GmbH entschieden, da
    + Stimme der Vernunft im SEO-Dschungel (keine Blackbox)
    + gestaffelte, in sich vollständige und sinnvolle Pakete (kein Abo)
    + extremer Ehrgeiz

Get to

know us

1. Fill out the form without commitment.

2. We will contact you as soon as possible to discuss all your wishes and questions and prepare the appropriate offer.

3. After your signature and approval, we’ll get straight to work.

Dr. Konstantin Wemhöner,
Co-founder of KEMB

GA4 property setup with Kemb: simple & straightforward


A consultation helps us understand your needs and requirements. Based on our first meeting we can figure out the scope of your setup and prepare your new GA4 property.

Setup of your GA4 property

We set up your new property, variables, events and triggers. If needed we integrate your setup with other platforms and prepare a comprehensive tracking sheet for you.

Handover & Introduction

After a data comparison phase to ensure accuracy we handover your GA4 property and introduce your team to the platform to make sure you make the most of your new setup.

Book a GA4 Setup today

You’re looking for a clean and tailor-made GA4 setup, effective support and seamless tracking? Then book a consultation with our Analytics expert today. We’re looking forward to hearing from you!


Your Google Analytics 4 Setup

Our goal is to provide you with a clean, efficient, and safe platform setup you can use to evaluate your website’s performance. Furthermore, we want to enable you and your team to make use of all of Google Tag Manager’s and GA4s’s new capabilities. If you’re in need of a new Analytics set-up or a team workshop, contact us today!

Frequently asked questions

Why should I consider using Google Analytics 4 (GA4)?

Upgrading to GA4 is essential for advanced tracking capabilities, cross-platform insights, and access to new features, ensuring your analytics strategy stays ahead in the digital landscape.

How long does it take to set up a new GA4 property for my website?

The setup time varies based on website complexity and customization needs, but our team works efficiently to ensure a timely and seamless process.

Is it necessary to migrate from Universal Analytics to GA4, and what are the benefits?

As Universal Analytics was discontinued, you now need to set up GA4 to ensure access to the latest features and innovations, improved user-centric tracking, and alignment with Google’s future analytics developments.

What kind of information and requirements do you need from my business for the setup?

We require insights into your business goals, target audience, and key performance indicators to tailor the GA4 setup to your unique needs.

Can you help audit and upgrade an existing GA4 property for better performance?

Absolutely. Our team can conduct audits, identify areas for improvement, and implement upgrades to optimize the performance of your existing GA4 setup.

What specific events can be tracked with GA4, and how are they customized for my business?

Events can range from button clicks to form submissions. We customize events based on your business goals, ensuring precise tracking of user interactions that matter most to you.

Do I need technical expertise to manage and navigate GA4 once it's set up?

GA4 is designed for user-friendly navigation, but we provide support and training to ensure you can confidently manage and derive insights from the platform.

How does GA4 handle user privacy, and what steps are taken to ensure compliance?

GA4 prioritizes user privacy with advanced controls for data retention. We implement best practices to ensure compliance with privacy standards.

What kind of support and assistance do you provide during the setup process?

Our team offers comprehensive support throughout the setup process, guiding you on configuration choices and addressing any questions or concerns.

Can GA4 be integrated with other analytics tools or platforms used by my business?

Yes, GA4 is flexible and can be integrated with various tools and platforms to provide a unified view of your analytics data.

Are there any additional costs associated with ongoing GA4 setup maintenance?

Ongoing maintenance costs depend on the level of support and additional services required. We provide transparent pricing tailored to your needs.

How often should I review and update my GA4 configurations for optimal performance?

Regular reviews, ideally annually, ensure your configurations align with evolving business goals and industry changes.

What level of data security measures are implemented with GA4 setups?

GA4 follows Google’s robust security standards, and our setups include measures to safeguard your data and maintain the integrity of your analytics.

Can GA4 help me track user interactions across different devices and platforms?

Yes, GA4 excels in cross-platform tracking, providing insights into user interactions across various devices and platforms for a holistic view.

What kind of reporting and insights can I expect from GA4 once it's set up?

GA4 provides detailed reports on user behavior, engagement, and conversions. We customize reports to align with your specific analytics goals.

Is there a recommended frequency for conducting data comparisons and audits in GA4?

Regular data comparisons and audits, at least annually, ensure data accuracy and help identify areas for improvement in your GA4 setup.

How can GA4 setups contribute to improving my website's SEO performance?

GA4 provides insights into user interactions that impact SEO. By optimizing for user engagement tracked in GA4, you can enhance your website’s overall SEO performance.

Can you provide examples of successful businesses that have benefited from GA4 setups?

We have numerous case studies showcasing businesses across industries that have seen improved analytics performance and actionable insights with our GA4 setups. Those can be shared during your initial consultation.

Are there any potential challenges or considerations specific to my industry in GA4 setups?

We tailor our GA4 setups to address industry-specific challenges, ensuring that the tracking aligns with the nuances of your business sector.

What steps should I take if I encounter issues or have questions after the GA4 setup is complete?

Our team is available to assist you. Simply reach out, and we’ll promptly address any issues or questions you may have post-setup.

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