GA4
Google Analytics Setup & Training · Kemb GmbH
SET UP RIGHT.
FROM THE START
ACCURATE DATA.
Many companies are setting up GA4 from scratch or migrating from Universal Analytics, only to realize months later that goals have been defined incorrectly or that events aren’t being tracked at all. We’ll set up your GA4 property and Google Tag Manager so that the data is accurate from the start, and we’ll train your team directly if needed, ensuring that the setup isn’t just a one-time interaction.
+10 years
Experience with Data, BI, and Analytics
100+
Helps customers with their data strategy
5.0 ★
21 Google reviews, each one well-deserved
Trusted By
The Problem
A setup that no one has tested.
GA4 has been set up, but no one has checked whether the goals, events, and triggers are actually measuring what they’re supposed to. Errors often go unnoticed for months until reports suddenly show unexplained gaps or spikes.
The Approach
First test, then set up, then train.
We’ll set up your GA4 property and Google Tag Manager properly, or review an existing setup, reconcile the data, and—if needed—provide your team with the knowledge to use it on their own.
Consulting & Assessment
Understanding your business goals, target audience, and KPIs; reviewing an existing GA4 setup, if applicable.
Setup & Tracking Sheet
New GA4 property with Google Tag Manager, custom events, and parameters, documented in a tracking sheet.
Data Synchronization & Team Training
Data validation to ensure data accuracy, optional onboarding, or in-depth training for your team.
Services
What We Provide
No off-the-shelf package. Clear scope, dedicated points of contact, measurable results.
01
Setup
GA4 & Google Tag Manager Setup
Set up a new GA4 property or review an existing setup, including Google Tag Manager, custom events, and a tracking sheet as a reference for your team.
02
Training
Team Training as Needed
From a brief introduction to an in-depth workshop, tailored to your team’s level of knowledge and your specific questions.
Part of the Growth Flywheel
We’re happy to take on the individual components. Ultimately, however, it’s never about isolated pieces — it’s about the bigger picture.
Every service is designed to fit into the system — so that tracking, the team and activation work together to drive the flywheel.
Your result
A setup you no longer have to question.
You’ll receive a verified GA4 property, a documented tracking sheet, and—if desired—a team that can use the platform independently. No more unnoticed tracking errors—just a solid foundation on which further analyses can rely.
Honesty
When we should pass and when we shouldn’t.
We’d rather work with the right customers than with everyone. That saves time for both sides.
You’ll be in the right place with us if…
You’re setting up GA4 for the first time or migrating from Universal Analytics and don’t want to risk any unnoticed errors
An existing GA4 setup has never been reviewed, and no one knows whether goals and events are being tracked correctly
Your GA4 team can open the platform, but isn’t confident navigating it or interpreting the data
You want a documented tracking sheet that new team members can rely on later
Less suitable if…
A verified, properly documented GA4 setup already exists, and all that’s left is to analyze the data
No one internally will be able to maintain the setup later or serve as a point of contact for questions
Only a one-time training session is requested, with no technical setup required, and GA4 is already confirmed to be running correctly
Access to the Google Account, website, or Tag Manager cannot be provided
Why Kemb
Senior. Direct. No agency levels.
Seniors Only
No Junior Staffing
Every setup is directly supervised by experienced analytics consultants—not delegated.
100%
Transparency
Close collaboration from the initial assessment through to handover. No black box.
Practical
Training That Sticks
No generic slides—just exercises using your actual GA4 data.
Data First
Measurable Results
Every project ends with a setup that your team truly trusts.
Your point of contact
You’ll be speaking directly to the expert.
Dr. Konstantin Wemhöner
Co-Founder · CDO
Konstantin has been building data architectures that companies actually use for over 15 years. From McKinsey to setting up the BI system at Stylight and beyond: at Kemb, he helps medium-sized businesses transition to a modern data stack using Snowflake, dbt and dashboards that senior management can trust. His benchmark isn’t the number of reports, but the number of decisions that are made more quickly as a result.
“One figure that everyone trusts is worth more than twenty that everyone debates.”
Data Architecture
Snowflake
Analytics Engineering
AI & Automation
Votes
What customers really say.
★★★★★
“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!”
★★★★★
“Very good support – super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.”
★★★★★
“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!”
FAQ
Frequently Asked Questions
Why should I invest in a clean GA4 setup right now?+
GA4 has replaced Universal Analytics, uses an event-based approach, and offers cross-platform tracking. A proper setup ensures that you collect accurate data from the start, rather than discovering gaps months later.
How long does it take to set up a new GA4 property?+
That depends on the complexity of your website and your customization requirements. A straightforward setup is often completed within a few days, while more extensive setups with many custom events take a little longer.
Can you review an existing GA4 setup instead of setting up a new one?+
Yes. We conduct an audit, identify gaps or misconfigurations, and fix them instead of automatically setting everything up from scratch.
What is a tracking sheet, and what is it used for?+
A tracking sheet documents all configured events, their triggers, and parameters in one place. It serves as a reference for your team, even if responsibilities change later on.
Do we still need training after the setup, or is the setup enough?+
That depends on how independently your team will need to work with GA4 in the future. The setup alone provides accurate data, but training will enable your team to use that data on their own.
What exactly does a GA4 training session involve?+
Practical and based on your actual data, not on generic examples. The scope ranges from a brief introduction to in-depth workshops on event tracking and analysis.
How does GA4 handle data protection, and what aspects of it do you implement?+
GA4 offers built-in controls for data retention and user privacy. We’ll configure your setup to make effective use of these controls, but this does not replace legal advice regarding your specific data protection obligations.
How often should a GA4 setup be reviewed?+
An annual review is a good guideline, as is a review following major changes to your website or business goals, to ensure that the configuration continues to meet your actual needs.
More from Kemb
Additional Services
A clean GA4 setup is the foundation for any further analysis. These often go hand in hand:
Let’s talk
Take the first step toward growth
15 minutes—no presentation, just an open conversation about where you see the greatest opportunities right now.
Schedule a meeting
A 15-minute call—no presentation, just an open conversation about where the biggest opportunities currently lie for you.