GPT
ChatGPT Ads · Kemb GmbH
A NEW CHANNEL
IS OPENING UP
JUST ONCE.
Since August 24, 2026, ChatGPT has been running ads in Germany, and there are still no benchmarks and hardly any competition. Those who start now will know in six months which conversational contexts and creatives work for their business. We’ll help you get started: context strategy, tracking, and a test plan that turns your budget into insights.
900 Mio.
weekly active ChatGPT users—your target audience is already there
31
European markets with ChatGPT Ads, including Germany, Austria, and Switzerland
Aug. 2026
Launch in Germany, still without industry benchmarks
Trusted By
The Problem
New channel, old logic.
Many companies treat ChatGPT Ads like just another Google campaign: enter a keyword list, set the budget, and wait. This approach fails in three ways. There’s no keyword auction, there are no benchmarks, and without proper tracking, no one can tell if the test was successful.
The approach
First context, then tracking, then scaling.
We start with clear hypotheses about which conversational contexts fit your offering, measure real conversions from day one, and scale only what can be proven.
Context Analysis
We translate your target audience and offer into the questions your buyers actually ask in ChatGPT, and derive the context hints for your campaigns from these.
Tracking & Setup
OpenAI Pixel or Conversions API, integrated into your consent management system, plus creatives and landing pages formatted for the channel.
Testing & Scaling
Test phases with fixed success and termination criteria. Budget is only allocated where conversions are proven.
Services
Your introduction to ChatGPT Ads.
From the initial channel check to a scaled campaign, with a team that’s also familiar with your other channels.
01
Setup
Channel Check & Context Strategy
We verify whether your offering is eligible for promotion in Europe according to OpenAI’s ad policies, identify relevant conversation contexts, and determine a realistic test budget. You’ll receive a test plan with hypotheses, context hints, and success criteria.
02
Setup
Tracking, Creatives & Campaigns
Setup of the OpenAI Pixel or Conversions API via your consent management system, account and campaign setup, as well as ads in the channel format: title up to 50 characters, description up to 100 characters, image.
03
Operations
Optimization, Reporting & Scaling
Ongoing evaluation by context and creatives, bid management balancing CPM, CPC, and conversion optimization, and reporting that places ChatGPT Ads right alongside Google Ads and your other channels.
Part of the Growth Flywheel
We’re happy to take on the individual components. Ultimately, however, it’s never about isolated pieces — it’s about the bigger picture.
Every service is designed to fit into the system — so that tracking, the team and activation work together to drive the flywheel.
Privacy Policy
Your customers’ privacy is protected. Your tracking remains clean.
In Germany, the EEA, and Switzerland, personalized ads are disabled by default. Ads are served based solely on the current conversation, as well as location, language, and device, and advertisers do not see conversation content—only aggregated metrics such as impressions and clicks. We set up tracking on a consent-based model and use customer data—for example, for Custom Audiences—only with a clear legal basis.
Honesty
Who Benefits from ChatGPT Ads.
Not every channel is right for every business. We’ll tell you upfront whether it’s worth testing.
It’s the right fit for us if…
Your customers research and compare options before making a purchase—such as with software, B2B services, or products that require explanation
You can measure conversions or want to set up tracking with us
You’re planning a test budget that’s designed to deliver insights—rather than immediate ROAS—in the first few weeks
You want to learn early on, rather than chasing proven patterns a year down the line
Less suitable if…
You offer healthcare, financial, or legal services: OpenAI currently does not allow these outside the U.S.
You want to advertise individual real estate listings or job openings—this is prohibited worldwide
You expect predictable costs per lead starting from the first month
Your foundations in Google Ads and tracking aren’t yet in place—in that case, we’re better off starting there
Why Kemb
Senior. Direct. No agency layers.
Senior only
No junior staffing
Every project is handled directly by experienced consultants—never delegated.
100%
Transparency
Close collaboration from onboarding through offboarding. No black box.ne Blackbox.
Fixed scope
Clear deliverables
No hourly billing model. You know exactly what you’re getting upfront.
Data first
Measurable results
Every project ends with a result expressed in numbers.
Your point of contact
You’ll be speaking directly to the expert.
Martijn Burgman
Co-Founder · CMO
Martijn has been building data-driven marketing strategies for start-ups and SMEs in the DACH region for over 10 years. He has supported over 100 companies with SEO, content and paid advertising — focusing on measurable results, not just attractive reports.
“Good marketing doesn’t need a big budget. It needs clarity about what works. And the courage to leave the rest out.”
SEO / AEO
Content Strategy
PPC
Analytics
Votes
What customers really say.
★★★★★
“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!”
★★★★★
“Very good support – super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.”
★★★★★
“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!”
FAQ
Frequently asked questions
What are ChatGPT Ads, and when did they launch in Germany?+
ChatGPT Ads are advertisements that OpenAI displays among ChatGPT’s responses and clearly labels as sponsored. They have been running in Germany since August 24, 2026, along with 30 other European markets. Only adult users on the Free plan see these ads; the Go, Plus, Pro, Business, and Enterprise plans remain ad-free.
How does targeting work for ChatGPT Ads without keywords?+
ChatGPT Ads are displayed based on the context of the conversation, not on individual search terms. Advertisers describe topics and needs in natural language, and OpenAI matches these to the conversation, the landing page, and settings such as country and device. There is no traditional keyword auction like the one used in Google Ads.
What data do advertisers receive from ChatGPT Ads?+
Advertisers do not have access to conversation content, names, email addresses, or exact locations. They see aggregated metrics such as impressions, clicks, costs, and conversions. In Germany, the EEA, and Switzerland, personalized ads are also disabled at launch.
Which industries are prohibited from advertising on ChatGPT?+
Globally, prohibited categories include gambling, alcohol, tobacco, cannabis, dating, political content, and certain real estate and job listings. Health, financial, and legal services are currently generally not permitted outside the U.S. In addition, ads generally do not appear in conversations about health or mental health issues.
How much do ChatGPT Ads cost?+
There is no official price list; the price is determined through an auction. Billing is based on cost per thousand impressions (CPM), cost per click (CPC), or conversion-optimized rates. Since there are no reliable benchmarks for the DACH region yet, we recommend a clearly defined test budget and scaling up only after proven results.
Do ads influence ChatGPT’s responses?+
According to OpenAI, no. Ads appear separately below the response and are labeled as sponsored; the response itself remains independent. Anyone who wants to be mentioned in the responses themselves needs organic AI visibility (GEO), not an ad.
Do ChatGPT Ads replace Google Ads?+
No, they complement them. Google Ads reaches people searching for a specific term, while ChatGPT Ads reaches people working through a problem in a conversation. We recommend setting up ChatGPT Ads as a test channel alongside existing Google Ads campaigns and comparing both within the same reporting framework.
How do you measure the success of ChatGPT Ads?+
Via the OpenAI Pixel in the browser or the Conversions API on the server side, each integrated into the website’s consent management system. This allows you to track leads, appointment bookings, registrations, and purchases. By consolidating this data with that from other channels, you can directly compare ChatGPT Ads with Google Ads.
More from Kemb
Further Services
ChatGPT Ads work best when combined with search, AI visibility, and accurate tracking.
Let’s talk
Take the first step toward growth
15 minutes—no presentation, just an open conversation about where you see the greatest opportunities right now.
Schedule a meeting
A 15-minute call—no presentation, just an open conversation about where the biggest opportunities currently lie for you.