TRACK
Web Analytics · Kemb GmbH
KNOW WHAT REALLY WORKS
INSTEAD OF JUST COLLECTING NUMBERS
.
Very few business owners search for “GA4” or “attribution optimization.” They just notice that their marketing metrics don’t add up, that no one on the team knows whether tracking is working properly, or that it remains unclear which channel actually led to an inquiry. That’s exactly what this is all about: setting up Google Analytics correctly, assigning channels properly, and teaching your team how to actually use the data.
+10 years
Experience with Data, BI, and Analytics
100+
Helps customers with their data strategy
5.0 ★
21 Google reviews, each one well-deserved
Trusted By
The Problem
Numbers that no one trusts anymore.
Tracking is in place, but no one can say for sure whether the numbers are accurate. The team reports successes that can’t be verified by revenue or inquiries. No one knows which channel actually led to a sale because the last click before the conversion doesn’t tell the whole story.
The Approach
First, make sure the tracking is correct; then analyze the data.
We review and set up your tracking to ensure the numbers are accurate before we discuss channels, attribution, or reports. Anything else is based on a number that no one trusts.
Audit & Setup
Testing and setting up GA4, the tracking code, goals, and events to ensure that the data collected is accurate.
Attribution Optimization
Transparent attribution of conversions to the touchpoints that actually contributed to them.
Training & Custom Reports
Practical GA4 training and customized DLS reports to help your team understand and use the data on their own.
Services
What We Provide
No off-the-shelf package. Clear scope, dedicated points of contact, measurable results.
01
Setup
Google Analytics Setup
Proper setup of GA4—from the tracking code to goals and events—so you can capture the right data right from the start.
02
Training
Google Analytics 4 Training
Hands-on workshops to help your team not only set up GA4, but also interpret the data and make decisions based on it.
03
Attribution & Reporting
Attribution Optimization & Custom Reports
Transparent attribution of conversions to marketing channels, plus custom reports for questions that standard reports don’t answer.
Part of the Growth Flywheel
We’re happy to take on the individual components. Ultimately, however, it’s never about isolated pieces — it’s about the bigger picture.
Every service is designed to fit into the system — so that tracking, the team and activation work together to drive the flywheel.
Your result
Numbers your marketing team can count on.
You’ll receive a verified, properly configured tracking system, a transparent channel attribution model, and a team that can interpret the data on its own. No more debates about whether a number is correct—just a data foundation on which to base marketing decisions.
Honesty
When we should pass and when we shouldn’t.
We’d rather work with the right customers than with everyone. That saves time for both sides.
You’ll be in the right place with us if…
No one on the team can say for sure whether Google Analytics tracking is working properly
Marketing channels are credited with successes that are not backed up by sales or inquiries
Your team can open GA4, but cannot interpret or use the data
You want to know which channels actually lead to conversions, not just clicks
Less suitable if…
Only a one-time initial setup is requested, without training or ongoing support
No one internally can take on long-term responsibility for tracking and analysis
Your marketing budget and the variety of channels you use are so limited that attribution hardly makes a difference
Please provide only raw data, without any interpretation or recommendations for action.
Why Kemb
Senior. Direct. No agency levels.
Seniors Only
No Junior Staffing
Every project is managed directly by experienced analytics consultants—not delegated.
100%
Transparency
Close collaboration from the audit through to training. No black box.
Tool-independent
No tool sales
We recommend what suits your data and goals, not what we happen to sell ourselves.
Data First
Measurable Results
Every project ends with tracking that your marketing team can actually rely on.
Your point of contact
You’ll be speaking directly to the expert.
Dr. Konstantin Wemhöner
Co-Founder · CDO
Konstantin has been building data architectures that companies actually use for over 15 years. From McKinsey to setting up the BI system at Stylight and beyond: at Kemb, he helps medium-sized businesses transition to a modern data stack using Snowflake, dbt and dashboards that senior management can trust. His benchmark isn’t the number of reports, but the number of decisions that are made more quickly as a result.
“One figure that everyone trusts is worth more than twenty that everyone debates.”
Data Architecture
Snowflake
Analytics Engineering
AI & Automation
Votes
What customers really say.
★★★★★
“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!”
★★★★★
“Very good support – super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.”
★★★★★
“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!”
FAQ
Frequently Asked Questions
What is GA4, and how does it differ from earlier versions?+
GA4 is the latest version of Google Analytics and uses an event-based approach rather than a session-based one, with a stronger focus on cross-platform tracking and user privacy. For most companies, this means different metrics and a different reporting structure than in older tools.
How can I tell if my Google Analytics tracking is faulty?+
Typical signs: Visitor numbers or conversions don’t match revenue or inquiries; channels are tracked inconsistently or not at all; or no one on the team can explain how a goal or event is defined.
What exactly is attribution optimization?+
Attribution optimization attributes conversions to the marketing channels that actually contributed to them—not just the channel of the last click. This shows which channels are truly effective and where budget can be allocated more efficiently.
Do I need technical knowledge to benefit from web analytics?+
No. We handle the setup and optimization, and in the training sessions, we explain the data and how to interpret it in a way that’s easy to understand even without a technical background.
What are DLS reports, and when are they worth it?+
DLS (Data Layer Specification) reports are custom analyses based on your own data layers, designed to address questions that standard reports in GA4 cannot answer. They are worth using once generic reports no longer provide the answers you actually need.
Does my team need training, or is the setup enough?+
That depends on how independently your team will need to analyze data in the future. Simply setting up the system provides accurate data, while training enables your team to interpret and use that data on their own.
How long does it take to see improvements in tracking?+
A setup audit and the correction of basic errors are often completed within a few days. Attribution optimization and meaningful trends take a little longer, as they rely on a certain amount of data.
What does accurate tracking have to do with AI-powered analytics?+
AI-powered marketing analytics and attribution models rely on the same raw data as traditional reporting. Faulty tracking leads to incorrect conclusions, regardless of whether a human or an AI analyzes the data.
More from Kemb
Additional Services
Web analytics provides the data foundation for everything else we do. These often go hand in hand:
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