CONTENT
Content Marketing · Kemb GmbH
CONTENT THAT GAINS RANKINGS,
, AND IS CITED.
An editorial plan, topic clusters, and content that align with genuine search intent—rather than broad, scattered posts with no strategy behind them. For small and medium-sized businesses that treat content as a growth driver, not just a mandatory exercise for marketing reporting.
+10 years
Experience in content, keyword, and search engine optimization
100+
Supporting customers with data-driven content strategies
5.0 ★
21 Google reviews — each one well-deserved
Trusted By
The Problem
Lots of content, little impact.
Most content calendars are based on gut instinct rather than strategy. At the same time, even well-ranked content is losing clicks because AI systems like AI Overviews provide the answer directly. Visibility is no longer enough; content must be quotable.
The Approach
First strategy, then clusters, then reach.
We structure the topic selection, organization, and extractability so that each post contributes to a cluster. Readable by humans, citable by AI systems.
Audit & Diagnosis
Existing content, keywords, and topic clusters in the inventory—what’s performing well, and what’s cannibalizing itself.
Strategy & Prioritization
Editorial plan with content pillars, prioritized by search intent and business objectives.
Implementation & Optimization
Content that answers a question directly from the very first line—for both people and AI systems.
Services
What We Provide
No off-the-shelf package. Clear scope, dedicated points of contact, measurable results.
01
Audit
Content Marketing Audit
A comprehensive assessment of your content: topic clusters, keyword coverage, technical SEO fundamentals, and AI extractability. You’ll see in black and white where potential is being left untapped.
02
Strategy
Content Marketing Strategy
An editorial plan with content pillars, prioritized based on search intent and business goals—not trends. Every post serves a clear purpose within the overall system.
03
Workshop
Content Strategy Workshop
We empower your team to develop topic clusters on their own, maintain editorial calendars, and measure content success against business goals. In-house expertise instead of reliance on outside sources.
Part of the Growth Flywheel
We’re happy to take on the individual components. Ultimately, however, it’s never about isolated pieces — it’s about the bigger picture.
Every service is designed to fit into the system — so that tracking, the team and activation work together to drive the flywheel.
Honesty
When to pass—and when not to.
We’d rather work with the right customers than with everyone. That saves time for both sides.
You’ll be in the right place with us if…
View content marketing as a long-term strategy, not as a campaign with an end date
You’re willing to stick with it for at least 6–9 months before you see results
You want to invest in depth of coverage rather than in the number of posts
Your team should learn alongside us—we build knowledge, not dependency
Less suitable if…
You can expect to see measurable improvements in your rankings within a few weeks
Content is a mandatory exercise for you when it comes to reporting, not a growth driver
No one internally has the time to follow up on issues and approvals
You want to post to as many channels as possible at the same time rather than prioritizing them
Why Kemb
Senior. Direct. No agency levels.
Seniors Only
No Junior Staffing
Every project is handled directly by experienced consultants—not outsourced.
100%
Transparency
Close communication from onboarding through offboarding. No black box.
Fix-Scope
Clear Deliverables
No hourly rate. You know exactly what you’re getting ahead of time.
Data First
Measurable Results
Every project ends with a result that can be expressed in numbers.
Your point of contact
You’ll be speaking directly to the expert.
Martijn Burgman
Co-Founder · CMO
Martijn has been building data-driven marketing strategies for start-ups and SMEs in the DACH region for over 10 years. He has supported over 100 companies with SEO, content and paid advertising — focusing on measurable results, not just attractive reports.
“Good marketing doesn’t need a big budget. It needs clarity about what works. And the courage to leave the rest out.”
SEO / AEO
Content Strategy
PPC
Analytics
Votes
What customers really say.
★★★★★
“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!”
★★★★★
“Very good support – super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.”
★★★★★
“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!”
FAQ
Frequently Asked Questions
How much does content marketing cost for a medium-sized company?+
Ongoing content marketing support for small and medium-sized businesses typically costs between 1,500 and 5,000 euros per month, depending on the depth of coverage and the number of channels. During the initial consultation, we determine a realistic budget based on your goals and competitive landscape, rather than quoting a flat rate.
How long does it take for content marketing to deliver results?+
Initial structural improvements often become apparent within a few weeks, while noticeable effects on rankings and leads usually take 6 to 9 months. Most small and medium-sized businesses give up during this very period, just before the investment pays off. That’s why we openly address this timeframe from the very beginning.
What is the difference between a content audit and a content strategy?+
The audit reveals the current state of affairs: which content is performing well, where topics overlap, and where AI systems are missing content. The strategy builds on this to create a prioritized editorial plan with content pillars. If you’ve already assessed both of these aspects yourself, you can start directly with the strategy.
Does Kemb write the content himself, or just come up with the strategy?+
Both options are possible. Many clients have us develop their strategy and editorial plan while their own team handles the implementation; others also entrust us with content creation. We’ll determine this during our initial consultation, depending on your internal capacity.
How does Kemb ensure that content is also cited in ChatGPT or Google AI Overviews?+
We structure content so that the first few sentences of an article directly and completely answer the core question, supplemented by structured data such as Schema.org. This increases the likelihood that AI systems will directly quote that paragraph, regardless of its ranking position.
For which companies is content marketing not suitable?+
For companies looking for quick campaign results or that don’t have anyone in-house to oversee topics and approvals over several months. Content marketing is a gradual process—it’s not a switch you can flip in a single day.
Does Kemb adopt existing content strategies, or does it always start from scratch?+
Both. We develop strategies from the ground up or take over and refine existing ones. We always start with an audit that identifies what’s already working and what’s cannibalizing other areas.
What sets the Content Strategy Workshop apart from strategy development?+
The strategy provides the final editorial plan, while the workshop teaches your team the methodology behind it—whether it’s developing topic clusters, maintaining editorial plans, or measuring success. Many clients book both in sequence: first the strategy, then the workshop to build their capabilities.
More from Kemb
Additional Services
Content marketing is part of our growth marketing system. These often go hand in hand:
Let’s talk
Take the first step toward growth
15 minutes—no presentation, just an open conversation about where you see the greatest opportunities right now.
Schedule a meeting
A 15-minute call—no presentation, just an open conversation about where the biggest opportunities currently lie for you.