Content Marketing Audit with Kemb
Redefine your digital presence and captivate your audience like never before!
In a digital landscape evolving at breakneck speed, ensuring the effectiveness of your content is paramount. Our data-driven Content Marketing Audits are designed to dissect, analyze, and optimize your content strategy and uncover untapped potential. We ensure that you are equipped to provide meaningful, high-quality information for your target audience and to organize a scalable process of content creation in the most efficient way possible.
Some of our Clients
Why you need a Content Marketing Audit
1. You struggle with Content Relevance and Engagement
You’re struggling to create sustainable content that resonates with your target audience and keeps them engaged. Identifying topics that align with audience interests, ensuring the content remains relevant, and adapting strategies to capture and maintain audience attention throughout the user’s journey are challenging
2. You’re not measuring Content Effectiveness and ROI
Determining the actual impact and return on investment (ROI) of content marketing efforts can be challenging. You find it difficult to quantify the success of your content in terms of lead generation, customer acquisition, or brand awareness and need robust metrics and data analytics to measure the effectiveness of content strategies.
3. You face challenges with Consistency and Brand Messaging
You find it hard to maintain consistency in brand messaging across various content channels. You need to ensure that your content aligns with your brand’s voice, values, and objectives. Achieving a cohesive narrative and visual identity while catering to diverse content formats and platforms requires careful resource optimization, planning and execution.
Kemb’s Content Marketing Audit
Your Data-driven Content Marketing Audit includes:
1. Technical Audit including a review of the general website setup, the consideration of relevant UX aspects and the status of a user-friendly presentation of content, taking into account the latest ranking guidelines.
2. Quantitative Audit including a capture of your existing content inventory using a website crawl and an overview of all metric data such as URLs, document types, content categories, structuring and linking, indexing, keywords, traffic and more, allowing for our initial content assessments.
3. Qualitative Audit including an in-depth analysis of existing content and its performance to identify target group-relevant topics clusters and critical keywords, to uncover further potential, and to ensure brand alignment.
Your Content Marketing Audit is carried out by our in-house SEO specialists. Our goal is to empower you to maximize your company’s potential with our data-driven growth strategies by enabling you to provide meaningful, high-quality content for your target audience and to optimize the process of content marketing in-house. Upon request, we can also support your in developing a comprehensive Content Marketing Strategy following your Audit. If you want to unlock the potential of content marketing, book an initial consultation with our SEO expert now. The more precise our idea of your individual corporate strategy, wishes and requirements is, the better we can design a process tailored to your needs.
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kemb manages our paid channels (LinkedIn, Google, Bing) and understands perfectly how our target group needs to be addressed. Our account manager is skilled at developing perfect strategies - even for new markets and target audiences - … More and even drafts the ad copy herself. What more could a marketer ask for?
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Worked with Kemb for 4 years and it has been more than impactful! Kemb is crucial in building up our audience-first content marketing, SEO, and PPC strategy as well as full funnel reporting, and that’s just a small chunk of what they have … More helped us operationalize. Every touchpoint with Kemb we’ve had has been inspiring and they play a key role in coaching our team members through their excellent work and methodologies.
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I faced a time-sensitive and complex data project for my company, SACLÀB. I entrusted the task to Kemb GmbH, specifically to Konstantin, who delivered an outstanding job, meticulously curated in every detail. I am already engaging them … More for another data project. I highly recommend Kemb GmbH to anyone struggling with data. Thanks again to Konstantin and the entire Kemb team!
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kemb are great! we did a project on data alignment between our ecommerce platform, CRM and GA4 - and it was a pleasure to work with Fouad and Konstantin, especially because they explain everything really well and are always there to help, … More well done!
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Working with Kemb is an absolute pleasure. Their proactive, can-do approach has made technically complex tasks manageable and, best of all, understandable. They’ve consistently met us at eye-level, explaining solutions in a simplified manner … More and helping us get to where we want to go – and beyond. I can’t recommend them highly enough!
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Great to work with the the people from Kemp. Always super helpful and doing a great job! Kemp and the team took our onsite tracking to the next level!
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kemb is a wonderful partner. We're working with them on our paid ads side as well as SEO and I am totally impressed with the quality of the service, their promptness and their results. Our account manager is super skilled, backing … More up every recommendation with facts.
but most of all, they deliver results. -
Ich kann die kemb GmbH als sehr zuverlässigen Partner im Bereich Digitalmarketing und BI empfehlen. Wir haben mit kemb sinnvolle und robuste Lösungen für unser Reporting entwickeln können, die uns Managemententscheidungen stark erleichtern. … More
Klare Weiterempfehlung! -
Wir arbeiten bei der SBSCOM mit KEMB nun seit gut einem Jahr zusammen und können die Zusammenarbeit ausnahmslos empfehlen. KEMB hat uns bei diversen Data, Analytics, Tracking & Marketing Fragestellungen immer zuverlässig geholfen - … More es gab kein Problem, für das nicht schnell eine Lösung gefunden wurde. Wir profitierten bisher u.a. sowohl vom Aufbau einer kompletten BI-Infrastruktur, von der Umstellung von Universal Analytics auf GA4 als auch von der strategischen Planung sowie operativen Umsetzung von paid Marketingkampagnen. Selten erlebt haben wir dabei so ein hohes Servicelevel mit gleichermaßen freundlichen wie smarten MitarbeiterInnen sowie eine hohe Transparenz bei der Lösungsfindung. Somit ermöglichte uns die Zusammenarbeit mit KEMB nicht nur die Verbesserung unserer datengetriebenen Prozesse, sondern auch einen enormen Wissensaufbau inhouse. Wir freuen uns auf die weitere Zusammenarbeit!
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Bei Datentreiber arbeiten wir mit kemb seit mehreren Jahren sehr gerne und sehr gut zusammen. kemb unterstützt uns als Beratungsunternehmen mit Rat und Tat bei denen Themen SEO+SEA, Digital Analytics & Performance Marketing. Als Partner … More beraten sie außerdem die Datentreiber-Kunden auch bei konzeptionellen und technischen Fragen rund um Marketing Tracking & Analytics. Besonders schätzen wir die Zuverlässigkeit und ihre pragmatische Arbeitsweise.
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Eine absolute Empfehlung, wenn es um SEO geht. Wir arbeiten schon länger mit kemb zusammen und sind mehr als zufrieden. Alle Mitarbeiter*innen sind sehr zuvorkommend und hilfsbereit. Und oben drauf lernt man sogar eine ganze Menge während … More der Zusammenarbeit.
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Höchste SEO-Kompetenz und ausdrückliche Empfehlung!
Nachdem ich mir mehr als 10 Angebote unterschiedlicher SEO-Agenturen eingeholt hatte, kristallisierte sich schnell heraus, dass die Expertise der Berater der kemb GmbH exzellent ist: praktisch … More über Nacht verbesserte sich das Ranking meiner Homepage um 50 Plätze.
Ich habe mich für die Dienstleistungen der kemb GmbH entschieden, da
+ Stimme der Vernunft im SEO-Dschungel (keine Blackbox)
+ gestaffelte, in sich vollständige und sinnvolle Pakete (kein Abo)
+ extremer Ehrgeiz
Get to
know us
1. Fill out the form without obligation or book your desired date.
2. We will contact you as soon as possible to discuss all your wishes and questions and prepare the appropriate offer.
3. After your signature and approval, we’ll get straight to work!
Martijn Burgman, Co-Founder of KEMB
Kemb’s Content Marketing Audit: simple & straightforward
Consultation
A consultation helps us understand you and your content’s status quo. Based on our first meeting we identify the components of our analysis and plan your Content Marketing audit.
Content Marketing Audit
We assess your content marketing from all angles and audit technical, quantitative and qualitative factors. By request we can focus on certain components of our audit.
Handover & Implementation
You receive our complete analysis and a catalog of measures we recommend to improve your content marketing. If you need further assistance we also support you in creating a brand-new optimized Content Marketing strategy.
Book a Content Marketing Audit today
You’re looking for a solution to your content issues, effective support and improvements to your organic performance? Then book a consultation with our SEO expert today. We’re looking forward to hearing from you!
Your data-driven Content Marketing Audit by Kemb
Our goal is to ensure that you are able to reach your target audience with tailored content – and to identify why you’re not. If you want to unlock the power of data-driven content marketing, contact us today!
If you’re still unsure and simply want to monitor your content’s performance, check out our proprietary SEO reporting. Our dashboard collects all necessary data, evaluates your web content’s potential and notifies you when you need to reevaluate your current content strategy.
Are you ready for a brand-new tailor-made Content Marketing strategy already? We can develop a targeted roadmap that leverages your resources and contributes efficiently towards your business goals. Get ready for measurable and tangible results. Find out more!
Frequently asked questions
Why is a content marketing audit essential for our business?
A content marketing audit is essential as it evaluates the performance of existing strategies, identifies areas for improvement, and ensures that content aligns with business goals and resonates with the target audience.
How often should we conduct a content marketing audit?
The frequency can vary, but conducting a content marketing audit annually or after significant changes in business goals, industry trends, or algorithms is recommended.
What specific elements does a content marketing audit typically assess?
A content marketing audit assesses content quality, relevance, consistency, SEO performance, audience engagement, and alignment with business objectives.
How long does it take to see the impact of changes implemented post-audit?
The timeline varies, but improvements in content performance can typically be observed within a few weeks to months after implementing changes recommended in the audit.
Can small businesses benefit from content marketing audits, or are they more suited for larger enterprises?
Content marketing audits are beneficial for businesses of all sizes. Small businesses can gain valuable insights, refine strategies, and enhance their online presence through audits.
What tools are commonly used in conducting a content marketing audit?
Kemb uses tools like Google Analytics, SEMrush, Ahrefs, and content management system analytics to gather data and insights during a content marketing audit.
How can we ensure the relevance and freshness of our content post-audit?
Regularly updating and refreshing content, staying informed about industry trends, and responding to changes in audience preferences are key to maintaining content relevance. We also recommend some evergreen content during our Content Marketing Audit.
What role does audience research play in a content marketing audit?
Audience research is crucial in understanding the target audience’s preferences, behaviors, and needs. It informs content improvements to better resonate with the audience.
Are there common pitfalls that we should be aware of when undergoing a content marketing audit?
Common pitfalls include neglecting audience needs, overlooking SEO, inconsistent messaging, and failure to adapt to changing industry trends.
How do content marketing audits integrate with overall marketing strategies?
Our content marketing audits provide insights that can align content strategies with broader marketing goals, ensuring a cohesive and integrated approach.
Can a content marketing audit help in improving SEO performance?
Yes, our content marketing audits often identify opportunities for improving SEO, such as optimizing keywords, improving meta tags, and enhancing overall content structure.
What metrics and key performance indicators (KPIs) are crucial to monitor during and after a content marketing audit?
Metrics include website traffic, engagement rates, conversion rates, bounce rates, and social media shares. KPIs depend on specific business goals.
How does a content marketing audit contribute to brand consistency across different channels?
By assessing content across channels, our content marketing audit ensures that messaging, tone, and visuals align with the brand, maintaining consistency and strengthening brand identity.
Is it possible to conduct a content marketing audit in-house, or is professional assistance recommended?
While in-house audits are possible, professional assistance ensures a thorough and unbiased evaluation, leveraging specialized tools and expertise.
What are the signs that indicate a need for a content marketing audit?
Signs include declining engagement, outdated content, shifts in business goals, changes in industry trends, or a need for improved alignment with target audience needs.
Can a content marketing audit help us in identifying new content opportunities?
Yes, content marketing audits often reveal gaps and opportunities, guiding businesses in creating new, relevant content that addresses audience needs.
What steps should we take after receiving the findings of a content marketing audit?
Implement recommended changes, prioritize content improvements, and continuously monitor performance. Regularly reassess and adjust strategies based on ongoing analytics.
How do changes in industry trends and consumer behavior factor into a content marketing audit strategy?
Content marketing audits should consider current industry trends and evolving consumer behaviors to ensure strategies remain relevant and adaptive to market shifts.
What are the expected outcomes or benefits for us post-content marketing audit?
Expected outcomes include improved content relevance, increased audience engagement, enhanced brand visibility, and better alignment with business objectives.
How can we adapt our content marketing strategies based on the insights gained from an audit?
Adaptations may include refining content calendars, adjusting messaging, incorporating new content formats, and aligning strategies with the identified strengths and weaknesses highlighted in the audit.
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