Simplifying Marketing Data Integration with Fivetran Connect Cards

One of the time consuming challenges in the data extraction part of ETL/ELT is bringing together the data from different sources using custom reports and the repetition of this process for each client/report. An automated solution is Fivetran Connect Cards, a powerful tool for simplifying the integration of disparate marketing data sources. In this article, we’ll explore how companies are leveraging Fivetran Connect Cards to efficiently manage and customize their marketing data pipelines.


Understanding the Challenge

Many companies face the challenge of managing marketing data from multiple sources, each with its own unique set of dimensions and metrics. Whether it’s Google Ads, Google Analytics 4 (GA4), Facebook Ads, or other platforms, setting up custom reports for each client and source combination can be a time-consuming and complex process. Additionally, as new clients onboard or existing ones require additional sources, the task becomes even more daunting.

The Solution: Fivetran Connect Cards

Fivetran Connect Cards offer a streamlined approach to setting up and managing data pipelines for various marketing sources. At its core, a Connect Card is a JSON configuration file that defines the specific dimensions, metrics, and other parameters required for extracting data from a particular source. Leveraging the Fivetran API, companies can generate unique URIs for each client/source combination, allowing direct access to the predefined custom reports.

Simplifying Configuration with Python Scripting

To further streamline the process, many companies have developed Python scripts that automate the generation of Connect Cards based on client input. These scripts typically take the client’s name as input and utilize predefined JSON templates to create customized Connect Cards tailored to the client’s specific needs. Once the Connect Card is generated, clients can simply authorize their source accounts, and the data pipeline is set up seamlessly.

Benefits of Fivetran Connect Cards


By predefining custom reports for each client/source combination, companies can significantly reduce the time and effort required to set up new data pipelines.


Connect Cards allow for granular customization of data extraction parameters, ensuring that clients receive the precise insights they need to make informed decisions.


As new clients onboard or existing ones expand their marketing efforts to additional sources, the process remains scalable and manageable thanks to the automation provided by Connect Cards and Python scripting.

Data Consistency:

By standardizing data extraction and transformation processes across multiple sources, companies can ensure consistency and accuracy in their marketing analytics.


In an era where data-driven decision-making is paramount, having efficient and reliable methods for collecting and analyzing marketing data is crucial for businesses of all sizes.

Fivetran Connect Cards offer a robust solution for simplifying the integration of disparate marketing sources, allowing companies to focus on extracting actionable insights rather than grappling with complex data pipelines.

By leveraging Python scripting and automation, companies can further enhance the efficiency and scalability of their data integration processes, empowering clients to make informed decisions based on accurate and timely data.

With Fivetran Connect Cards, the journey from raw data to actionable insights has never been smoother.

If you are facing any challenges in this regard, would be happy to help you find the setup that best matches your needs. Feel free to reach out and or directly book a call with our experts!


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