PAID
Paid Ads · Kemb GmbH
ALLOCATE THE BUDGET WHERE IT’
. NOT WHERE
IT STANDS OUT.
Google, LinkedIn, Microsoft, and Meta as a single system instead of five separate accounts. Allocate your budget where your target audience actually makes purchases. For small and medium-sized businesses that want to know which platform generates which revenue—not just which one delivers the most impressions.
+10 years
Experience with paid media on Google, LinkedIn, Microsoft, and Meta
100+
Supporting clients with data-driven paid strategies
5.0 ★
21 Google reviews — each one well-deserved
Trusted By
The Problem
Five platforms, one budget, no priority.
Historically, most paid-ads accounts have grown channel by channel, without anyone deciding where the next budget allocation would yield the greatest return. Automated bidding, such as Performance Max, now accounts for over 60% of Google Ads spending. If you don’t feed these systems clean data, you’re throwing your budget away into a black box instead of controlling it.
The Approach
First, prioritize; then, choose a platform; then, scale.
We optimize your budget, tracking, and platform selection so that every euro goes where your target audience actually engages—not where a platform happens to be making the most noise.
Audit & Diagnosis
Existing accounts, tracking, and budget allocation across all platforms—where is the budget being wasted, and where are priorities lacking?
Strategy & Prioritization
A mix of platforms and budget allocation based on target audience and purchasing behavior, not on trends.
Implementation & Optimization
Ongoing management of bids, creatives, and budget—using clear signals instead of a black-box approach.
Services
What We Provide
No off-the-shelf package. Clear scope, dedicated points of contact, measurable results.
01
Targeting
Paid Ads Targeting
Target audience research and targeting strategy across all platforms. Who your customers are, where they can be reached, and what message to use. The foundation on which every campaign is built.
02
Google Ads
Search, Shopping, Performance Max, and Display — campaign structure, tracking, and optimization in detail. Dedicated, in-depth support for the channel that accounts for the largest share of the budget for most clients.
03
Optimization
Campaign Optimization & Reporting
Ongoing management of budgets, bids, and creatives across all platforms, consolidated into a single report that shows revenue per channel—not just clicks and impressions.
Part of the Growth Flywheel
We’re happy to take on the individual components. Ultimately, however, it’s never about isolated pieces — it’s about the bigger picture.
Every service is designed to fit into the system — so that tracking, the team and activation work together to drive the flywheel.
Honesty
When to pass—and when not to.
We’d rather work with the right customers than with everyone. That saves time for both sides.
You’ll be in the right place with us if…
You have measurable conversions—inquiries, leads, or sales
You want to understand which platform generates which revenue, not just which one costs the most
You’re willing to shift your budget between platforms if the data supports it
Your team should learn alongside us—we build knowledge, not dependency
Less suitable if…
Conversion tracking is not currently set up or cannot be set up
The budget for a smooth learning phase across multiple platforms is currently too tight
Paid ads are currently treated more as a cost center than as a growth driver at your company
Currently, no one internally can make decisions regarding the budget and platform priorities
Why Kemb
Senior. Direct. No agency levels.
Seniors Only
No Junior Staffing
Every project is handled directly by experienced consultants—not outsourced.
100%
Transparency
Close communication from onboarding through offboarding. No black box.
Fix-Scope
Clear Deliverables
No hourly rate. You know exactly what you’re getting ahead of time.
Data First
Measurable Results
Every project ends with a result that can be expressed in numbers.
Your point of contact
You’ll be speaking directly to the expert.
Martijn Burgman
Co-Founder · CMO
Martijn has been building data-driven marketing strategies for start-ups and SMEs in the DACH region for over 10 years. He has supported over 100 companies with SEO, content and paid advertising — focusing on measurable results, not just attractive reports.
“Good marketing doesn’t need a big budget. It needs clarity about what works. And the courage to leave the rest out.”
SEO / AEO
Content Strategy
PPC
Analytics
Votes
What customers really say.
★★★★★
“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!”
★★★★★
“Very good support – super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.”
★★★★★
“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!”
FAQ
Frequently Asked Questions
Which platforms does Kemb cover for paid ads?+
Google Ads, Microsoft Ads (Bing), Meta Ads (Facebook & Instagram), and LinkedIn Ads. Which platforms make sense for you depends on your target audience and your offering—we’ll determine that during our initial consultation, rather than recommending all channels across the board.
How does Kemb decide which budget goes to which platform?+
Based on target audience reach, purchasing behavior, and historical conversion data—not on platform trends. The audit will show you where your current budget is having an impact and where it’s being wasted before we propose a new allocation.
What is the difference between paid ad targeting and Google Ads management?+
Targeting is the cross-platform strategy for audience selection and budget allocation. Our Google Ads management service provides in-depth support for this specific channel—including campaign structure, tracking, Performance Max, and Shopping. Many clients start with targeting and then focus on the channel with the greatest potential.
How much of a budget do I need for paid ads across multiple platforms?+
That depends on the market, the competition, and the cost per click on each platform. During our initial consultation, we’ll determine a realistic starting budget based on your margins and conversion goals—it’s better to start by focusing on 1–2 platforms rather than spreading your budget too thinly from the outset.
How does Kemb handle automated bidding, such as Performance Max?+
We organize audience signals, conversion values, and asset groups so that automated bidding runs on clean data, rather than letting it run unchecked. We use automation strategically, not as a “black box” substitute for strategy.
Does Kemb take over existing paid-ads accounts, or do you always set them up from scratch?+
Both. We set up accounts from scratch or take over and optimize existing ones—always following an audit that identifies wasted reach and budget across all platforms.
How does Kemb report on paid ad results?+
Through consolidated reporting that shows revenue and conversions by platform, rather than just clicks and impressions. This lets you see, across all platforms, where your budget is going and what results it’s delivering.
For which companies are paid ads across multiple platforms a good fit?+
For companies with measurable conversions that can reach target audiences on more than one platform—such as B2B providers that target both search queries on Google and decision-makers on LinkedIn. During our initial consultation, we’ll give you an honest assessment of whether this is a good investment for you.
More from Kemb
Additional Services
Paid Ads is part of our growth marketing system. Often goes hand in hand with:
Let’s talk
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Schedule a meeting
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