ADS
Google Ads · Kemb GmbH
GOOGLE ADS THAT DRIVE TRAFFIC TO YOUR BUSINESS.
Search campaigns, Shopping, and Performance Max, built on a clearly defined target audience and accurate conversion tracking. For fine-tuning keywords and target audiences, we work closely with our targeting team to ensure that every campaign reaches the right people before it’s scaled up.
+10 years
Experience in Paid Search & PPC
100+
Supporting customers with data-driven campaigns
5.0 ★
21 Google reviews, each one well-deserved
Trusted By
The Problem
Lots of clicks, not much substance.
Most accounts have grown organically over the years rather than being strategically planned. Target audiences are poorly defined, tracking measures the wrong metrics, and Performance Max operates as a black box. In the end, it’s nearly impossible to tell which campaign generated which revenue.
The Approach
First, the target audience; then, tracking; then, scaling.
First, we determine who the campaign is intended to reach; then, how we’ll measure that accurately; and only after that, how we’ll scale it. In that order—not the other way around.
Target Audience & Keyword Analysis
ICP definition, search intent, and keyword research—all before spending a single euro from the budget.
Account Setup & Tracking
Campaign structure by product and margin, conversion tracking via GA4 and Enhanced Conversions.
Optimization & Scaling
We continuously optimize bids, assets, and target audiences. We scale what is profitable.
Services
What We Provide
No off-the-shelf package. Clear scope, dedicated points of contact, measurable results.
01
Targeting
Keyword & Audience Targeting
Analysis of your market, your competitors, and your ideal customer profiles (ICP), from which we derive the keywords and target audience segments that form the basis of your campaigns.
02
Structure
Account Setup & Conversion Tracking
Campaign structure based on products and margins, conversion tracking (GA4, Enhanced Conversions, server-side where necessary), and ad copy that aligns with search intent.
03
Operation
Optimization, Scaling, and Workshops
Ongoing bid and negative keyword management, Performance Max and Shopping campaigns managed strategically rather than blindly, as well as workshops that empower your team to interpret reports on their own.
Part of the Growth Flywheel
We’re happy to take on the individual components. Ultimately, however, it’s never about isolated pieces — it’s about the bigger picture.
Every service is designed to fit into the system — so that tracking, the team and activation work together to drive the flywheel.
Reporting
You can see at any time what your budget covers.
Our SEA reporting consolidates spending, conversions, and revenue per campaign in one place, updated daily, with alerts for outliers. It’s not a black box—it’s a clear view of what’s working.
Honesty
When we should pass, and when we shouldn’t.
We’d rather work with the right customers than with everyone. That saves time for both sides.
You’ll be in the right place with us if…
You have measurable conversions, inquiries, leads, or sales
You have a clearly defined target audience (ICP) or would like to develop one together
You want to understand which campaigns and target audiences actually drive revenue
Your team should learn alongside you; we’re building knowledge, not dependency
Less suitable if…
You cannot or do not want to set up conversion tracking
You expect results without a viable budget
If marketing is a cost center for you, not a growth driver
No one within the company can make decisions about the budget, target audience, and goals
Why Kemb
Senior. Direct. No agency levels.
Seniors Only
No Junior Staffing
Every project is handled directly by experienced consultants—not delegated.
100%
Transparency
Close communication from onboarding through offboarding. No black box.
Fix-Scope
Clear Deliverables
No hourly rate. You know exactly what you’re getting ahead of time.
Data First
Measurable Results
Every project ends with a result that can be expressed in numbers.
Your point of contact
You’ll be speaking directly to the expert.
Martijn Burgman
Co-Founder · CMO
Martijn has been building data-driven marketing strategies for start-ups and SMEs in the DACH region for over 10 years. He has supported over 100 companies with SEO, content and paid advertising — focusing on measurable results, not just attractive reports.
“Good marketing doesn’t need a big budget. It needs clarity about what works. And the courage to leave the rest out.”
SEO / AEO
Content Strategy
PPC
Analytics
Votes
What customers really say.
★★★★★
“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!”
★★★★★
“Very good support – super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.”
★★★★★
“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!”
FAQ
Frequently Asked Questions
How quickly will we see initial results with Google Ads?+
Initial data after just a few days; reliable optimizations after 2–4 weeks. Smart bidding strategies require a short learning phase, so we start with accurate tracking and a clearly defined target audience to ensure this phase is based on real data.
How much should I budget for Google Ads?+
That depends on the market, the competition, and click prices. During our initial consultation, we’ll determine a realistic starting budget based on your margins and conversion goals—it’s better to start with a focused approach than to spread your budget too thinly.
How does Google Ads differ from your audience and keyword targeting service?+
Targeting is the groundwork: who to reach, with which keywords, and with what message. Google Ads is the implementation on the platform: account setup, tracking, and campaign management. In most projects, these two go hand in hand.
What types of campaigns do you use?+
Depending on the business model and goals: search campaigns for specific demand, Shopping, and Performance Max for e-commerce, and Demand Gen for reach. We combine them in a way that allows them to complement each other rather than cannibalize each other.
How do you set up conversion tracking?+
Via GA4 and Google Ads conversions, using Enhanced Conversions and, where necessary, server-side tracking. Value attribution is key: actual revenue or lead values instead of simply counting clicks.
Do you take over existing accounts, or do you start from scratch?+
Both. We either launch accounts from scratch or take over and optimize existing ones—always following an audit that identifies target audience fit, potential, and budget waste.
Do you use Performance Max?+
Yes, but in a controlled way—not as a black box. We structure asset groups, define target audience signals and conversion values, and use exclusions so you can track where the results are coming from.
How do you report on the results?+
About our in-house SEA reporting: Revenue and conversions per campaign instead of just click counts, plus regular calls. You can see at any time where your budget is going and what results it’s delivering.
More from Kemb
Additional Services
Google Ads is part of our growth marketing system. Often goes hand in hand with:
Let’s talk
Take the first step toward growth
15 minutes—no presentation, just an open conversation about where you see the greatest opportunities right now.
Schedule a meeting
A 15-minute call—no presentation, just an open conversation about where the biggest opportunities currently lie for you.