About Us
We turn data into growth. Within your systems, alongside your team.
Kemb is a data and marketing consultancy for German SMEs. Since 2016, we have helped more than 150 companies to connect their data, utilise it and grow as a result. 12 specialists. Frankfurt and Munich.
Why Kemb Exists
We founded Kemb because we couldn’t find Kemb.
Both founders were responsible for marketing and business intelligence in-house at Stylight before the company was acquired by ProSiebenSat.1. We needed a partner to support us in our growth. We found two options.
Agencies that sell piecemeal services with neat deliverables, without any real connection to our in-house team. Or consultants who carried out an audit, sent a lengthy presentation, confirmed what we’d already suspected, issued an invoice and left the actual problem exactly where it was.
Neither of these solved anything. So, in 2016, we built the bridge: data-driven consultancy and hands-on agency work in a single team working towards your goals, right within your organisation.
What “we” Means
When we say “we,” we mean all of us.
‘We’ is the Kemb team. We are you and your team. We are the technology partners with whom we build. One goal, one set of figures, one version of the truth. We don’t work above your team and throw results over the fence; we work right in the thick of it: the best team member you have, the one who comes up with ideas and solutions rather than even more work for you to review.
The Basic Idea
Most agencies stop at the data. We start with it.
For most agencies, data is the final step: reporting – proof that work has been done. For us, it’s the first step, because everything that follows must be measurable, testable and robust.
That’s what makes us fast. If a hunch is right, the data confirms it within a few days. If it’s wrong, we realise it before the budget runs out.
How a Project Comes Together
Three parts. You only need the third if something’s missing.
Every project we undertake consists of the same three parts. Not every project needs all three.
1
Integration
We bring all relevant sources together into a single foundation. Not just the marketing tools, but everything that explains how the business really works.
2
Enablement
We make it usable. Visualisation, strategy based on real figures, and training so that your team can run it without us.
3
Activation
Only if a measure we’ve identified fails due to a lack of capacity, knowledge, or resources will we, as your agency partner, take charge and implement it.
Most agencies sell you the third part first. We sell it last, and only if it’s the honest answer.
How We Work Together
Here’s how it works, step by step.
The three parts describe what’s created. This is how we get there.
- You get in touch. An enquiry, a problem, or a figure that doesn’t add up.
- Discovery Call. We work out what the actual problem is, often not the one in the briefing.
- Scoping. Clear deliverables, clear budget, clear timeline.
- Proof of Concept. We prove that it works with your data before you commit to anything further.
- We move in one of two directions. Either a project with a defined handover point, or an ongoing retainer model.
If the proof of concept doesn’t convince you, walk away.
You keep everything we’ve built. You can carry on on your own or with another partner. No strings attached, no risk of having to pay back anything, no contractual penalties. We offer this to every client because we’re confident in what happens during this initial phase.
Two ways to move forward.
Project. A defined handover point. From that day onwards, your team takes over the data, documentation and system. Many clients return afterwards for the next project, and the one after that.
Retainer. Quarterly business reviews, in which we assess what has worked and what hasn’t, and set the targets for the next quarter, aligned with your overall business strategy rather than individual channel metrics.
No lock-in
Everything we build belongs to you.
Data infrastructure, marketing assets, website optimisations. All built on your own infrastructure, owned by you, documented, and handed over with the training to run it yourself.
No black boxes. No hidden magic. No small print. No surprises when the collaboration ends.
This costs us recurring revenue. It’s also the reason why clients stay with us for six or seven years: they stay because it continues to work, not because switching would be expensive.
Privacy Policy
Privacy is built in from the start, not added as an afterthought.
From the very first architectural decision, we build in accordance with the GDPR and European compliance requirements—not as a final check before launch. Privacy by Design.
Because everything runs on your own infrastructure, your data stays within your environment. We don’t create a second copy of your business data somewhere you can’t see it.
Where others stop
We work with sources that other agencies turn down.
Most agencies connect Google Analytics and Google Ads and call that a data project. We go further. Locally stored SQL databases. SAP systems. Machine data from manufacturing. Tools with no standard connectors at all. All into a single data warehouse.
In addition, we’re building an AI layer so your team can ask questions of the data instead of just reading a dashboard.
This is also what sets us apart from AI automation providers. They sell the AI layer before the foundation even exists. An AI response to fragmented data is a self-assuredly wrong answer.
Evidence
The numbers behind the statements.
150+
Has been working with the company since 2016
10
Years in business
6-7
Years with our longest-standing customers
5.0
Average Google rating based on 21 reviews
12
Specialists in Frankfurt and Munich
Selected Results
Fintech, Data Pipeline
140,000 €
Annual savings achieved through a flexible data pipeline, Banxware.
E-commerce, Operations
50%
IT time saved through fully managed pipelines, Keller Sports.
E-commerce, Analytics
35% → 2%
Unattributed e-commerce traffic reduced through corrected attribution.
Healthcare, Privacy-First Analytics
90%
Attribution achieved without third-party cookies.
Partnerships
Social Proof
Genuine feedback, not staged praise.
Each of the following quotes comes from a customer who would confirm this again in a conversation.
★★★★★
“We’ve been working with Kemb for four years and the collaboration has been extremely effective! Kemb has played a key role in developing our target-audience-oriented content marketing, SEO and PPC strategy, as well as our full-funnel reporting – and that’s just a small part of what they’ve achieved for us. Every interaction with Kemb has been inspiring.”
★★★★★
“A breath of fresh air and a pleasure to work with. Detailed and clear communication without all the jargon. Would 100% recommend Martijn and the team at Kemb.”
★★★★★
“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!”
★★★★★
“I can highly recommend kemb GmbH as a very reliable partner in the field of digital marketing and BI. Together with kemb, we’ve been able to develop practical and robust solutions for our reporting, which make management decisions much easier for us. I’d definitely recommend them!”
★★★★★
“Very good support – super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.”
The People
Twelve specialists. Two founders who’ve been on your side of the table.
Martijn Burgman, Partner
After studying “International Marketing Management” in Paris and the Netherlands and working in London, Martijn joined Stylight in Munich as a marketing trainee in 2012. From 2014 to 2018, Martijn was responsible for building, leading and optimising the international ‘Brand & Content’ team at Stylight, one of Europe’s leading fashion and lifestyle affiliate platforms. Starting with SEO, he quickly recognised the opportunities and underlying synergies between SEO, content marketing and traditional PR. As a result, his team won two “German Search Awards” for “The Best In-house Marketing Team” and “The Best SEO/Content Marketing Campaign” for the 2015 Stylight Minionista campaign, which reached more than 90 million people on a shoestring budget. Martijn regularly shares his experiences through talks at SMX Munich, at meet-ups and at corporate events.
Konstantin Wemhöner, Partner
Konstantin made the transition from scientific research in human biology to the business world, initially working in pharmaceutical marketing, where he was responsible for large TV, print and online advertising budgets. He moved into the Munich start-up scene, built up the business intelligence department at Stylight from the ground up and headed it. He gives regular talks and remains closely connected to the scientific community.
The whole team
Eniola Oluwadare
Data Analyst
Constantin Voß
Brand, Content, and SEO Specialist
Abhiram Palicherla
Data Analyst
Antonia Klatt
Performance Marketing & SEA Specialist
Felix Werner
Data Analyst
Luciana Flora
Data Analyst
Adhyan Jain
Online Marketing Specialist
Rafael Karcz
Data Analyst
Bijanka Skoro
Finance & Accounting
Anita Burgman
Sales
Honest, not reserved
We’re not the right partner for everyone. Here’s how to find out if we’re the right fit for you.
We’re the right partner when
you’re a B2B company in Germany with between 50 and 500 employees.
You have a digital go-to-market approach and someone in-house for marketing or data who acts as a sparring partner in the room.
Your data is spread across several systems that don’t communicate with one another.
Projects typically start at around €10,000 and run for at least three months.
We are not the right partner for you if
Our model only works with an in-house sparring partner on your side. If marketing is to be fully outsourced, we are not the right partner – we’ll make that clear right from the first meeting.
We generally do not work with individual founders; our process is too comprehensive for that. However, for ambitious start-up teams with a clear go-to-market strategy, we are happy to start with a proof of concept.
Smaller companies often lack the capacity for implementation, whilst larger ones lack the necessary speed. We work best with companies that have both: resources and short decision-making processes.
We are a data-driven growth partner, not a creative agency. We complement existing creative and web development partners rather than replacing them.
Tell us what isn’t working.
A chat. We’ll tell you what we think the actual problem is, and whether we can help or not.
+49 69 77044500
Kemb GmbH, Ulrichstr. 74, 60433 Frankfurt am Main, Germany
Kemb Munich Office, Paul-Heyse-Straße 29, 80336 Munich, Germany
FAQ
Frequently Asked Questions
What does Kemb do?
Kemb is a data and marketing consultancy for German SMEs. We integrate data across systems, set up the infrastructure and provide training to utilise it, and implement marketing and automation strategies to drive measurable growth.
Where is Kemb located?
Kemb GmbH has offices in Frankfurt am Main and Munich and works with clients throughout the DACH region.
How big is Kemb?
Twelve specialists. Kemb was founded in 2016 and has already supported more than 150 companies.
What size of companies does Kemb work with?
B2B companies with around 50 to 500 employees, a digital go-to-market model, or data spread across multiple systems.
How much does a project cost?
Projects start at around €10,000. The scope and budget are agreed before the project begins.
Who owns what Kemb builds?
You do. Everything is built within your own infrastructure, documented and handed over with training. There are no ‘black boxes’ and no dependency on Kemb during day-to-day operations.