Autor bei Kemb GmbH
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Bounce rate in Google Analytics 4 is no longer available? Why so, what its key disadvantages are and what alternative is available.
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In this blog, we explore data privacy adjustments offered by Google Analytics 4 in response to stricter EU-data protection regulations.
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Do you regularly see unusual direct traffic peaks in Google Analytics 4? We’ll show you how to spot them and clean up your data!
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In the sphere of UA to GA4 migration and the differences them, we explore how sessions in GA4 are calculated and how to setup user segments.
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Are you seeing spikes in your Google Analytics sessions coming from bot traffic? We’ll tell you what it is, and how to exclude these sessions.
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How to optimize GTM Tracking? Download our ready-to-use tag implementation sheet! Optimize your digital performance now!
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Comparing data between Universal Analytics (UA) and Google Analytics 4 (GA4) can be challenging due to the differences in metrics and tracking methodologies between the two versions. However, it is possible to perform a year-on-year comparison with some considerations. We show you how!
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Fivetran’ uses a consumption based pricing model based on monthly active rows (MAR): We’ll show how to optimize for a most cost-efficient setup!
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There is no one-size-fits-all answer, however, our budget calculator provides an idea of what to expect from marketing! Try it out
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Maximize the effectiveness of your Google Ads campaigns with enhanced conversions. Learn how to track valuable user actions and optimize your ads for success.
