Autor bei Kemb GmbH
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Discover how Data Clean Rooms enable secure data sharing between businesses. Learn how this innovative technology protects privacy & drives collaboration.
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Cookies have been and will be an integral part of your data-driven marketing strategy. Time to learn about the most important types!
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Switching to GA4 is a must and with any migration, impacts on your business intelligence dashboards and reports must be considered!
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Acquisition reports are essential reports to better understand the sources responsible for brining new users and traffic to your website.
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Fivetran’ uses a consumption based pricing model based on monthly active rows (MAR): We’ll show how to optimize for a most cost-efficient setup!
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This article explores what are predictive metrics in Google Analytics 4. We explain how and when they can be implemented.
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GA4 allows for a free connection to Google BigQuery. We’ll show you, how to now leverage a lot more information using Google Analytics 4.
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This blog explores cross domain tracking in GA4. We go through how GA tracks visitors and explain when and how to set up cross-domain tracking
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We explain how to leverage valuable information from the data layer to effectively create tracking tags for every important ecommerce event
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In this article, we highlight the different event types in GA4 and explore how to create events in Google Analytics 4 and in Google Tag Manager
