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Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
What’s new with Google Analytics 4, if you should set up GA44 next to your universal Analytics or even fully migrate and what to look out for in GA4.
Why it is important for marketers to optimize their consent management according to the new GDPR legislation.
In this post you can find several ideas which OKRs and Key Results are well suited for Business Intelligence.
You need help in identifying suitable OKRs for your department? Get a free selection of good OKRs including goals and results.
Supermetric has recently released a new feature for Microsoft Excel that fills a gap we had noticed in the services it provides.
The most useful templates for Google Ads in Supermetrics – 10% discount on your subscription! How to quickly simplify your reporting