WELCOME TO OUR BLOG
+ Casestudies &
More INSIGHTS
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Wondering how to improve your cookie consent rates? We show you why opt-in rates are important and what to do to improve cookie consent
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Do you know the Destination Requirements policy for Google Ads? We cover current policies, upcoming updates, the Better Ad Standard & more
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This article explores what are predictive metrics in Google Analytics 4. We explain how and when they can be implemented.
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GA4 allows for a free connection to Google BigQuery. We’ll show you, how to now leverage a lot more information using Google Analytics 4.
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This blog explores cross domain tracking in GA4. We go through how GA tracks visitors and explain when and how to set up cross-domain tracking
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We explain how to leverage valuable information from the data layer to effectively create tracking tags for every important ecommerce event
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Enhanced measurement in GA4 enables automatic tracking of a series of events. Manual settings often remain necessary.
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In this article, we highlight the different event types in GA4 and explore how to create events in Google Analytics 4 and in Google Tag Manager
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Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
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Should you set up your data infrastructure on-premises or in the cloud? We illuminate the most important aspects of both solutions.
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Internal Linking provides great benefit for SEO: We show how, and what you need to look out for when implementing a link strategy.
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With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path that started in 2018 already. With the planned update of its Chrome browser, it would have been possible to really accelerate a stone…
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What’s new with Google Analytics 4, if you should set up GA44 next to your universal Analytics or even fully migrate and what to look out for in GA4.
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Why it is important for marketers to optimize their consent management according to the new GDPR legislation.
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In this post you can find several ideas which OKRs and Key Results are well suited for Business Intelligence.
Actual Results
Our Case Studies: Real success stories.
Banxware · Finance
How BANXWARE Saves 140,000 Euros a Year Thanks to a Flexible Data Pipeline
With a data stack that integrates Fivetran, Tableau, and Snowflake, the fintech startup Banxware is saving six-figure sums in investment costs thanks to automation.
Keller Sports · E-Commerce
-50% IT time thanks to optimally organised pipelines
Using Fivetran, Snowflake and Tableau, Kemb helps Keller Sports save a huge amount of time on scripts and manual data entry, and to provide a reliable picture of the business.
The Alchemist · Hospitality
From unstructured data to targeted
optimisation of the customer experience
How The Alchemist, in collaboration with Kemb, transforms customer reviews into a data-driven engine for even more exceptional customer experiences.
Client in Technical Construction
From Zero Visibility to Sustainable Organic Growth
Achieve sustainable visibility through a data-driven SEO strategy, a scalable content strategy, and AI-powered processes.
Healthcare IT · Google Ads
From Eight Fragmented Campaigns to a Focused Google Ads Account
How a healthcare IT provider, in collaboration with Kemb, transformed a fragmented Google Ads account into a focused channel for demo requests, while reducing the cost per demo by 65%.
Further helpful Content
Whitepapers, Downloads and more
Modern BI & Reporting: A Setup Guide
This e-book shows how organisations can set up a modern, scalable and cost-effective BI and reporting system. It sets out clear principles for trustworthy data, a future-proof data architecture and user-centred dashboards. You’ll receive a practical guide to making better decisions more quickly, based on reliable data.
How AI is influencing SEO and SEA today
Our key insights from 2025: how AI is actually changing search, what continues to drive visibility, and where brands are gaining – or losing – ground via Google, AI Overviews, ChatGPT, Perplexity and paid search. Why mentions are now just as important as clicks, why the funnel stages are becoming more condensed, and why a strong foundation trumps new ‘AI hacks’. We explain what AI has redefined – and what continues to work: for a clear roadmap and sustainable SEO and SEA strategies in 2026 and beyond.
Successful Google Ads campaigns on a budget of less than €1,000 a month
Running Google Ads doesn’t have to mean spending thousands of euros every month. This guide shows small B2B teams how to plan, launch and optimise campaigns on a limited budget. How to generate qualified leads and achieve measurable growth on a modest budget.
SEA KPI Cheat Sheet
As you should always keep an eye on your key KPIs, download our cheat sheet straight away and don’t lose sight of what really matters.
Buyer Persona Template
Simply download our free template and create your own buyer personas now (just click on the image to get the PPTX version).