WELCOME TO OUR BLOG
+ Casestudies &
More INSIGHTS
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Fivetran’ uses a consumption based pricing model based on monthly active rows (MAR): We’ll show how to optimize for a most cost-efficient setup!
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There is no one-size-fits-all answer, however, our budget calculator provides an idea of what to expect from marketing! Try it out
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The majority of Rules-based Attribution Models are leaving Google Ads starting in July 2023. Find out why this change is happening, how this change will impact your performance and what this change means for your Conversion Tracking.
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How to optimize your Google Ads Account? Everything you have to know about Quality Score, Segments and Audiences in one article.
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Similar Audiences are leaving Google Ads. Find out why this change is happening, what happens to your campaigns and how you can prepare going forward.
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Maximize the effectiveness of your Google Ads campaigns with enhanced conversions. Learn how to track valuable user actions and optimize your ads for success.
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Discover how Data Clean Rooms enable secure data sharing between businesses. Learn how this innovative technology protects privacy & drives collaboration.
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Cookies have been and will be an integral part of your data-driven marketing strategy. Time to learn about the most important types!
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We tested it ourselves and gained many Featured Snippets. Read what they are, how to win them and check if you benefit from them.
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Check these important things before allowing an automatic migration to Google Analytics 4 to prevent data streams from getting disrupted.
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Switching to GA4 is a must and with any migration, impacts on your business intelligence dashboards and reports must be considered!
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Acquisition reports are essential reports to better understand the sources responsible for brining new users and traffic to your website.
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Dbt-metabase propagates table relationships, data descriptions and semantic types to your Metabase data model and extracts dbt model exposures from Metabase.
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Answer these five questions to understand if you shall start advertising on Bing.
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Fivetran’ uses a consumption based pricing model based on monthly active rows (MAR): We’ll show how to optimize for a most cost-efficient setup!
Actual Results
Our Case Studies: Real success stories.
Banxware · Finance
How BANXWARE Saves 140,000 Euros a Year Thanks to a Flexible Data Pipeline
With a data stack that integrates Fivetran, Tableau, and Snowflake, the fintech startup Banxware is saving six-figure sums in investment costs thanks to automation.
Keller Sports · E-Commerce
-50% IT time thanks to optimally organised pipelines
Using Fivetran, Snowflake and Tableau, Kemb helps Keller Sports save a huge amount of time on scripts and manual data entry, and to provide a reliable picture of the business.
The Alchemist · Hospitality
From unstructured data to targeted
optimisation of the customer experience
How The Alchemist, in collaboration with Kemb, transforms customer reviews into a data-driven engine for even more exceptional customer experiences.
Client in Technical Construction
From Zero Visibility to Sustainable Organic Growth
Achieve sustainable visibility through a data-driven SEO strategy, a scalable content strategy, and AI-powered processes.
Healthcare IT · Google Ads
From Eight Fragmented Campaigns to a Focused Google Ads Account
How a healthcare IT provider, in collaboration with Kemb, transformed a fragmented Google Ads account into a focused channel for demo requests, while reducing the cost per demo by 65%.
Further helpful Content
Whitepapers, Downloads and more
Modern BI & Reporting: A Setup Guide
This e-book shows how organisations can set up a modern, scalable and cost-effective BI and reporting system. It sets out clear principles for trustworthy data, a future-proof data architecture and user-centred dashboards. You’ll receive a practical guide to making better decisions more quickly, based on reliable data.
How AI is influencing SEO and SEA today
Our key insights from 2025: how AI is actually changing search, what continues to drive visibility, and where brands are gaining – or losing – ground via Google, AI Overviews, ChatGPT, Perplexity and paid search. Why mentions are now just as important as clicks, why the funnel stages are becoming more condensed, and why a strong foundation trumps new ‘AI hacks’. We explain what AI has redefined – and what continues to work: for a clear roadmap and sustainable SEO and SEA strategies in 2026 and beyond.
Successful Google Ads campaigns on a budget of less than €1,000 a month
Running Google Ads doesn’t have to mean spending thousands of euros every month. This guide shows small B2B teams how to plan, launch and optimise campaigns on a limited budget. How to generate qualified leads and achieve measurable growth on a modest budget.
SEA KPI Cheat Sheet
As you should always keep an eye on your key KPIs, download our cheat sheet straight away and don’t lose sight of what really matters.
Buyer Persona Template
Simply download our free template and create your own buyer personas now (just click on the image to get the PPTX version).