Tag: google-analytics
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Acquisition reports are essential reports to better understand the sources responsible for brining new users and traffic to your website.
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This article explores what are predictive metrics in Google Analytics 4. We explain how and when they can be implemented.
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GA4 allows for a free connection to Google BigQuery. We’ll show you, how to now leverage a lot more information using Google Analytics 4.
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This blog explores cross domain tracking in GA4. We go through how GA tracks visitors and explain when and how to set up cross-domain tracking
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We explain how to leverage valuable information from the data layer to effectively create tracking tags for every important ecommerce event
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Enhanced measurement in GA4 enables automatic tracking of a series of events. Manual settings often remain necessary.
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In this article, we highlight the different event types in GA4 and explore how to create events in Google Analytics 4 and in Google Tag Manager
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Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
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What’s new with Google Analytics 4, if you should set up GA44 next to your universal Analytics or even fully migrate and what to look out for in GA4.