Tag: google-analytics
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Bounce rate in Google Analytics 4 is no longer available? Why so, what its key disadvantages are and what alternative is available.
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Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general.
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In this blog, we explore data privacy adjustments offered by Google Analytics 4 in response to stricter EU-data protection regulations.
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Do you regularly see unusual direct traffic peaks in Google Analytics 4? We’ll show you how to spot them and clean up your data!
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In the sphere of UA to GA4 migration and the differences them, we explore how sessions in GA4 are calculated and how to setup user segments.
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Are you seeing spikes in your Google Analytics sessions coming from bot traffic? We’ll tell you what it is, and how to exclude these sessions.
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How to optimize GTM Tracking? Download our ready-to-use tag implementation sheet! Optimize your digital performance now!
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The 5 most important improvements that are included in Google Analytics 4 and what now changes for the user.
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Check these important things before allowing an automatic migration to Google Analytics 4 to prevent data streams from getting disrupted.
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Switching to GA4 is a must and with any migration, impacts on your business intelligence dashboards and reports must be considered!