Category: Data & reporting
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This blog explores cross domain tracking in GA4. We go through how GA tracks visitors and explain when and how to set up cross-domain tracking
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We explain how to leverage valuable information from the data layer to effectively create tracking tags for every important ecommerce event
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Enhanced measurement in GA4 enables automatic tracking of a series of events. Manual settings often remain necessary.
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In this article, we highlight the different event types in GA4 and explore how to create events in Google Analytics 4 and in Google Tag Manager
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Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
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With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path that started in 2018 already. With the planned update of its Chrome browser, it would have been possible to really accelerate a stone…
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What’s new with Google Analytics 4, if you should set up GA44 next to your universal Analytics or even fully migrate and what to look out for in GA4.
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Why it is important for marketers to optimize their consent management according to the new GDPR legislation.
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In this post you can find several ideas which OKRs and Key Results are well suited for Business Intelligence.
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You need help in identifying suitable OKRs for your department? Get a free selection of good OKRs including goals and results.