Category: Data & reporting
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Comparing data between Universal Analytics (UA) and Google Analytics 4 (GA4) can be challenging due to the differences in metrics and tracking methodologies between the two versions. However, it is possible to perform a year-on-year comparison with some considerations. We show you how!
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Maximize the effectiveness of your Google Ads campaigns with enhanced conversions. Learn how to track valuable user actions and optimize your ads for success.
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Discover how Data Clean Rooms enable secure data sharing between businesses. Learn how this innovative technology protects privacy & drives collaboration.
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Cookies have been and will be an integral part of your data-driven marketing strategy. Time to learn about the most important types!
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Check these important things before allowing an automatic migration to Google Analytics 4 to prevent data streams from getting disrupted.
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Switching to GA4 is a must and with any migration, impacts on your business intelligence dashboards and reports must be considered!
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Acquisition reports are essential reports to better understand the sources responsible for brining new users and traffic to your website.
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Dbt-metabase propagates table relationships, data descriptions and semantic types to your Metabase data model and extracts dbt model exposures from Metabase.
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This article explores what are predictive metrics in Google Analytics 4. We explain how and when they can be implemented.
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GA4 allows for a free connection to Google BigQuery. We’ll show you, how to now leverage a lot more information using Google Analytics 4.