WELCOME TO OUR BLOG
+ Casestudies &
More INSIGHTS
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A guide to Customer feedback analysis: Value, challenges and how to: Identify trends, improve products, enhance customer satisfaction, and make data-driven decisions!
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What is data-driven marketing and how can data help transform marketing into a growth engine, boosting ROI, engagement, and efficiency?
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Discover what Business Intelligence (BI) is and how it transforms data into actionable insights, improves decision-making, boosts efficiency, and drives business growth.
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Marketing Intelligence is all about collecting the right data. So we share our top 10 KPIs and explain how to track them properly!
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Boost customer experience with sentiment analysis! Use AI tools to analyze reviews, reduce churn, and turn insights into action.
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Learn how to refine AI-generated SEO content to align with your brand style and audience, optimizing titles, descriptions, and scaling for efficiency.
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Scale your SEO effortlessly with AI-generated titles and descriptions. Discover how Kemb’s tools boost CTR, maintain brand voice, and drive scalable e-commerce growth!
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Read why regular SEO Audits are so important, what onpage, offpage and technical KPIs to track and how to approach organic optimization!
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Enhance forecasting with machine learning in Databricks: from data prep to model deployment. Achieve actionable predictions and drive smarter, data-driven decisions.
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Snowflake or Databricks? Discover which data storage solution best supports your pipeline with dbt, Fivetran, and PowerBI – performance, cost, and integration compared.
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Discover the essentials for your data strategy: key elements, steps, and challenges to align data management with business goals in a data-driven world!
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Bounce rate in Google Analytics 4 is no longer available? Why so, what its key disadvantages are and what alternative is available.
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Read how Confidential Computing enables secure data collaboration and enhances privacy, empowering businesses to gain a competitive edge through data clean rooms.
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We compare top BI tools — PowerBI, Metabase, Looker, and Tableau. Explore key features, pricing, and capabilities to help make informed business decisions.
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Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general.
Actual Results
Our Case Studies: Real success stories.
Banxware · Finance
How BANXWARE Saves 140,000 Euros a Year Thanks to a Flexible Data Pipeline
With a data stack that integrates Fivetran, Tableau, and Snowflake, the fintech startup Banxware is saving six-figure sums in investment costs thanks to automation.
Keller Sports · E-Commerce
-50% IT time thanks to optimally organised pipelines
Using Fivetran, Snowflake and Tableau, Kemb helps Keller Sports save a huge amount of time on scripts and manual data entry, and to provide a reliable picture of the business.
The Alchemist · Hospitality
From unstructured data to targeted
optimisation of the customer experience
How The Alchemist, in collaboration with Kemb, transforms customer reviews into a data-driven engine for even more exceptional customer experiences.
Client in Technical Construction
From Zero Visibility to Sustainable Organic Growth
Achieve sustainable visibility through a data-driven SEO strategy, a scalable content strategy, and AI-powered processes.
Healthcare IT · Google Ads
From Eight Fragmented Campaigns to a Focused Google Ads Account
How a healthcare IT provider, in collaboration with Kemb, transformed a fragmented Google Ads account into a focused channel for demo requests, while reducing the cost per demo by 65%.
Further helpful Content
Whitepapers, Downloads and more
Modern BI & Reporting: A Setup Guide
This e-book shows how organisations can set up a modern, scalable and cost-effective BI and reporting system. It sets out clear principles for trustworthy data, a future-proof data architecture and user-centred dashboards. You’ll receive a practical guide to making better decisions more quickly, based on reliable data.
How AI is influencing SEO and SEA today
Our key insights from 2025: how AI is actually changing search, what continues to drive visibility, and where brands are gaining – or losing – ground via Google, AI Overviews, ChatGPT, Perplexity and paid search. Why mentions are now just as important as clicks, why the funnel stages are becoming more condensed, and why a strong foundation trumps new ‘AI hacks’. We explain what AI has redefined – and what continues to work: for a clear roadmap and sustainable SEO and SEA strategies in 2026 and beyond.
Successful Google Ads campaigns on a budget of less than €1,000 a month
Running Google Ads doesn’t have to mean spending thousands of euros every month. This guide shows small B2B teams how to plan, launch and optimise campaigns on a limited budget. How to generate qualified leads and achieve measurable growth on a modest budget.
SEA KPI Cheat Sheet
As you should always keep an eye on your key KPIs, download our cheat sheet straight away and don’t lose sight of what really matters.
Buyer Persona Template
Simply download our free template and create your own buyer personas now (just click on the image to get the PPTX version).