Category: Digital Marketing
-
Enhanced measurement in GA4 enables automatic tracking of a series of events. Manual settings often remain necessary.
-
In this article, we highlight the different event types in GA4 and explore how to create events in Google Analytics 4 and in Google Tag Manager
-
Google launched a new tool to help migrating Conversions from Universal Analytics to Google Analytics 4. We take a look at the Pros and Cons.
-
Internal Linking provides great benefit for SEO: We show how, and what you need to look out for when implementing a link strategy.
-
With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path that started in 2018 already. With the planned update of its Chrome browser, it would have been possible to really accelerate a stone…
-
The most useful templates for Google Ads in Supermetrics – 10% discount on your subscription! How to quickly simplify your reporting