By now you would have migrated to Google Analytics 4. Now it’s time to make absolutely sure the move was carried out successfully for proper historical data comparisons when doing for example year-over-year analysis. We recently joined Supermetrics to discuss YoY analysis in GA4. Our comparative report will immediately tell whether critical metrics match or not.

Enter your email address and get the comparison dashboard template directly! We will also send you an email that includes instructions on how to use the template.

To learn more about YoY comparison between UA and GA4, read our Kemb Insights or watch our Webinar.

Why should I compare
UA to GA4 stats?

The final changeover from Universal Analytics to Google Analytics 4 took place in July 2023 having made migration to the new platform a must. Now that it’s done, you might struggle in comparing the metrics between UA and GA4 after you’ve completed the migration process. Well, we have a very fast, and efficient solution for you to do proper year-over-year-comparisons. With our dashboard.

At a glance, you can easily compare the most important metrics between both analytics versions. As the data model between the two versions of analytics is quite different, we selected those metrics that are most likely to be comparable between UA and GA4 to provide a concrete and reliable dashboard for you and your yoy-marketing overview.

The Dashboard

Traffic Acquisition Comparison

User Acquisition Comparison

Channel Grouping Comparison

Behavioural Metrics Comparison: Pageviews per page title

Analytics AT A GLANCE

User and Traffic Acquisition

Keep an eye on the behavior and trend on traffic and user acquisition numbers. Even though sessions are calculated differently in GA4 than in UA you should be able to have a low discrepancy between the metrics. This is a good indicator that UA and GA4 are receiving visitors consistently

Pageview Comparison

Select the top 20 most viewed pages on your website and analyze the numbers. In the report you have the ability to also select individual pages and check the difference in numbers recorded between UA and GA4 for insights on how your pages are being viewed from period to period and highlights potential migration issues.

Traffic Acquisition Channel Comparison

You have the chance to compare individual channel groupings and analye their behavior. This table also allows you to drill down to session source/medium dimension for more granularity in your comparison

You need to know THAT you can rely on your data!

The data you collect drives critical business decisions. So you need to be sure that you can put trust in the right figures. We’re here to help you get just that!

Tools, we use


We provide many years of experience in the field of web tracking and analytics. Hence, you can be sure that we know what we are doing. And our team of dedicated experts is extremely well-versed in working with the various Google tools you need. We know how to spot the right levers and we can help you optimize your tracking if we can find areas for improvements. By no means do we want to leave our customers with just presentations.

Instead, we want to support and encourage you in acquiring the necessary skills you need, so that you feel confident in operating your setup even after we have completed the project. It goes without saying that we remain available to assist you with any questions you may have after the duration of a project. Because, at Kemb, we place great value on long-term relationships with our customers.

Are YOU STILL Struggling TO COMPARE HISTORICAL DATA BETWEEN UA AND Google Analytics 4? Then we should tackle this as quickly as possible. PLEASE feel free to contact us using the contact form below!

Compare now

Build the necessary trust in your web analytics data now with a clearly laid out comparison


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