Business Intelligence for Marketeers
Maximize Marketing Impact with Kemb’s Custom BI Solutions
In the dynamic field of Marketing, data fuels strategic decisions and innovative campaigns. Kemb’s Business Intelligence solutions are crafted with the unique demands of marketers in mind, turning consumer, performance, and market data into actionable insights. These insights not only optimize your Marketing efforts but also enhance the efficiency of campaign management, positioning your brand to capitalize on market opportunities effectively.
✓ Tailored analytics for in-depth consumer behavior insights and campaign optimization
✓ Improved decision-making with comprehensive BI infrastructures
✓ Visualization of complex data with custom built Marketing dashboards and reports
✓ Strategic market positioning through advanced Data Strategy and Predictive Modeling
Are you ready to elevate your Marketing strategy with the help of BI and achieve peak performance?
Some of our clients
You need BI for your Marketing Department if …
1. Fragmented data from several sources
You struggle with fragmented data from various sources, leading to inconsistent analytics and insights and preventing accurate campaign evaluation and optimization of Marketing expenditures.
2. Data Visualization Issues
You face issues in Data Visualization and Reporting, making it difficult to transform vast Marketing data into comprehensible and actionable insights, hindering prompt, informed decision-making and adaption to market trends.
3. Inadequate Data Infrastructure
Your Data Infrastructure is inadequate, plagued by non-integrated or outdated tools that block a cohesive view of the customer journey, impeding effective campaign execution and growth in competitive markets.
2. No Predictive Analytics Modelling
You lack Predictive Analytics and Modelling, missing out on advanced techniques to foresee customer behaviors, preferences and trends, thus failing to personalize Marketing efforts optimally and optimize ROI.
Does this sound familiar to you? You are sitting on a treasure trove of critical data but lack the necessary tools and expertise to harness its full potential. Now is the time to discover how KEMB’s Business Intelligence services can transform your data challenges into opportunities.
WHY KEMB?
+10 Years
Experience
With Data, BI and Analytics
+100
Clients
We have supported with data-driven strategies
100% Support
From strategizing to skill development of your team
100% Transparency
Thanks to our comprehensive
On- & Off-boarding
Get to
know us
1. Fill out the form without obligation or book your desired date.
2. We will contact you as soon as possible to discuss all your wishes and questions and prepare the appropriate offer.
3. After your signature and approval, we’ll get straight to work!
Martijn Burgman, Co-Founder of KEMB
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kemb manages our paid channels (LinkedIn, Google, Bing) and understands perfectly how our target group needs to be addressed. Our account manager is skilled at developing perfect strategies - even for new markets and target audiences - … More and even drafts the ad copy herself. What more could a marketer ask for?
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Worked with Kemb for 4 years and it has been more than impactful! Kemb is crucial in building up our audience-first content marketing, SEO, and PPC strategy as well as full funnel reporting, and that’s just a small chunk of what they have … More helped us operationalize. Every touchpoint with Kemb we’ve had has been inspiring and they play a key role in coaching our team members through their excellent work and methodologies.
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I faced a time-sensitive and complex data project for my company, SACLÀB. I entrusted the task to Kemb GmbH, specifically to Konstantin, who delivered an outstanding job, meticulously curated in every detail. I am already engaging them … More for another data project. I highly recommend Kemb GmbH to anyone struggling with data. Thanks again to Konstantin and the entire Kemb team!
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kemb are great! we did a project on data alignment between our ecommerce platform, CRM and GA4 - and it was a pleasure to work with Fouad and Konstantin, especially because they explain everything really well and are always there to help, … More well done!
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Working with Kemb is an absolute pleasure. Their proactive, can-do approach has made technically complex tasks manageable and, best of all, understandable. They’ve consistently met us at eye-level, explaining solutions in a simplified manner … More and helping us get to where we want to go – and beyond. I can’t recommend them highly enough!
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Great to work with the the people from Kemp. Always super helpful and doing a great job! Kemp and the team took our onsite tracking to the next level!
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kemb is a wonderful partner. We're working with them on our paid ads side as well as SEO and I am totally impressed with the quality of the service, their promptness and their results. Our account manager is super skilled, backing … More up every recommendation with facts.
but most of all, they deliver results. -
Ich kann die kemb GmbH als sehr zuverlässigen Partner im Bereich Digitalmarketing und BI empfehlen. Wir haben mit kemb sinnvolle und robuste Lösungen für unser Reporting entwickeln können, die uns Managemententscheidungen stark erleichtern. … More
Klare Weiterempfehlung! -
Wir arbeiten bei der SBSCOM mit KEMB nun seit gut einem Jahr zusammen und können die Zusammenarbeit ausnahmslos empfehlen. KEMB hat uns bei diversen Data, Analytics, Tracking & Marketing Fragestellungen immer zuverlässig geholfen - … More es gab kein Problem, für das nicht schnell eine Lösung gefunden wurde. Wir profitierten bisher u.a. sowohl vom Aufbau einer kompletten BI-Infrastruktur, von der Umstellung von Universal Analytics auf GA4 als auch von der strategischen Planung sowie operativen Umsetzung von paid Marketingkampagnen. Selten erlebt haben wir dabei so ein hohes Servicelevel mit gleichermaßen freundlichen wie smarten MitarbeiterInnen sowie eine hohe Transparenz bei der Lösungsfindung. Somit ermöglichte uns die Zusammenarbeit mit KEMB nicht nur die Verbesserung unserer datengetriebenen Prozesse, sondern auch einen enormen Wissensaufbau inhouse. Wir freuen uns auf die weitere Zusammenarbeit!
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Bei Datentreiber arbeiten wir mit kemb seit mehreren Jahren sehr gerne und sehr gut zusammen. kemb unterstützt uns als Beratungsunternehmen mit Rat und Tat bei denen Themen SEO+SEA, Digital Analytics & Performance Marketing. Als Partner … More beraten sie außerdem die Datentreiber-Kunden auch bei konzeptionellen und technischen Fragen rund um Marketing Tracking & Analytics. Besonders schätzen wir die Zuverlässigkeit und ihre pragmatische Arbeitsweise.
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Eine absolute Empfehlung, wenn es um SEO geht. Wir arbeiten schon länger mit kemb zusammen und sind mehr als zufrieden. Alle Mitarbeiter*innen sind sehr zuvorkommend und hilfsbereit. Und oben drauf lernt man sogar eine ganze Menge während … More der Zusammenarbeit.
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Höchste SEO-Kompetenz und ausdrückliche Empfehlung!
Nachdem ich mir mehr als 10 Angebote unterschiedlicher SEO-Agenturen eingeholt hatte, kristallisierte sich schnell heraus, dass die Expertise der Berater der kemb GmbH exzellent ist: praktisch … More über Nacht verbesserte sich das Ranking meiner Homepage um 50 Plätze.
Ich habe mich für die Dienstleistungen der kemb GmbH entschieden, da
+ Stimme der Vernunft im SEO-Dschungel (keine Blackbox)
+ gestaffelte, in sich vollständige und sinnvolle Pakete (kein Abo)
+ extremer Ehrgeiz
Get BI Support Today
Ready to unlock the full potential of your data with KEMB’s Business Intelligence support? Whether you’re looking to enhance your BI reporting, optimize your infrastructure, or develop a data-driven strategy, our team is here to guide you every step of the way.
Let’s embark on this journey to transformative insights and accelerated business growth together.
Why you need BI in Marketing
In the competitive field of digital Marketing, Business Intelligence (BI) is essential for mastering the complexities of consumer behavior and market dynamics. BI empowers Marketing teams to harness vast amounts of diverse data—from consumer interactions to campaign results—enhancing strategic decision-making and campaign efficiency.
By transforming complex Marketing data into clear and actionable insights, Kemb’s BI solutions facilitate essential decision-making processes across strategic and tactical levels. Kemb’s expertise in BI extends to Marketing Dashboards, Marketing Reports, and Marketing Data Visualization, providing a comprehensive suite of services that integrate various data sources and streamline reporting mechanisms.
Utilizing advanced Marketing Data Analytics and Predictive Modelling, BI helps foresee market trends, understand customer preferences, and optimize Marketing efforts, giving your brand a crucial competitive edge. Additionally, a robust Marketing Data Strategy is critical in aligning your initiatives with overarching business goals while laying a strong foundation for future scalability.
Ultimately, Business Intelligence is pivotal in transforming the Marketing landscape, converting data-driven challenges into opportunities for growth and innovation.
Frequently asked questions
What is a Marketing Dashboard?
A Marketing Dashboard is a visual representation that displays key Marketing metrics and KPIs, allowing marketers to monitor campaigns, analyze consumer behavior, and measure performance in real-time for prompt decision-making.
How can Marketing Reports benefit my business?
Marketing Reports aggregate data from various campaigns or even platforms to provide a detailed overview of Marketing efforts and outcomes. They help identify what strategies are working, which are not, and how resources can be reallocated for maximum effectiveness.
What is Marketing Data Visualization?
Marketing Data Visualization involves the graphical depiction of Marketing data, making complex data sets comprehensible and actionable. This visualization aids in spotting trends, understanding market dynamics, and making data-driven decisions quickly.
Can BI Visualization improve our Marketing strategy?
Absolutely, BI Visualization converts data into graphical formats that are easier to understand and act upon, enhancing your Marketing strategy by providing clear insights into consumer behavior, campaign effectiveness, and market trends.
What is involved in Marketing Data Analytics?
Marketing Data Analytics refers to the process of examining data sets to conclude about the information they contain. This analytical insight helps optimize Marketing strategies, improve customer engagement, and increase overall ROI.
How does Marketing Data Strategy impact business growth?
A well-defined Marketing Data Strategy aligns your Marketing efforts with your business objectives, leveraging data to target the right audience, optimize campaigns, and innovate offerings. This strategic approach is essential for sustainable business growth.
What is the role of Predictive Modelling in Marketing?
Predictive Modelling uses statistical techniques and machine learning models to predict future trends based on historical data. In Marketing, this is crucial for anticipating customer behaviors, optimizing resource allocation, and tailoring Marketing messages.
How can BI help in optimizing Marketing campaigns?
BI tools analyze campaign data to provide insights into what tactics are most effective, helping to refine target demographics, optimize ad spend, and tailor content strategies to increase engagement and conversion rates.
What are the benefits of integrating BI Infrastructure in Marketing?
Integrating BI Infrastructure enables a seamless flow of data across Marketing platforms, ensuring accurate data collection, real-time analysis, and enhanced collaboration. This infrastructure supports scalable solutions for growing Marketing needs.
How does BI contribute to customer segmentation and targeting?
BI processes large volumes of customer data to identify patterns and segments in consumer behavior. This information is critical for crafting targeted Marketing strategies that speak directly to different audience segments, enhancing personalization and response rates.
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