{"id":16506,"date":"2025-08-27T17:28:47","date_gmt":"2025-08-27T15:28:47","guid":{"rendered":"https:\/\/wearekemb.com\/?p=16506"},"modified":"2026-08-12T12:05:18","modified_gmt":"2026-08-12T12:05:18","slug":"shopify-ends-support-for-legacy-tracking","status":"publish","type":"post","link":"https:\/\/wearekemb.com\/en\/shopify-ends-support-for-legacy-tracking\/","title":{"rendered":"Don\u2019t Lose Your Data: Migrate Before Shopify Ends Support for Legacy Tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopify is making significant changes to its checkout system that will directly impact how conversion tracking works on Google Ads. Legacy tracking methods such as <code>checkout.liquid<\/code>, \u201cOrder Status Page Additional Scripts,\u201d and Shopify Custom Pixels will be discontinued.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once these are no longer in use, conversion tracking might break, leading to data loss, reduced ad performance, and weaker customer reach. To safeguard your advertising effectiveness and ensure future-proof tracking, migrating Google Ads conversions to the <strong>Google &amp; YouTube app<\/strong> is essential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why You Must Migrate Now<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify\u2019s upcoming checkout changes will remove support for legacy tracking methods, including:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. checkout.liquid <\/strong>(Shopify Plus)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u201cOrder status page additional scripts\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Shopify Custom Pixels<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deadlines for shutdown:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Shopify Plus:<\/strong> August 28, 2025<\/p><\/li>\n\n\n\n<li><p><strong>Non-Plus:<\/strong> August 26, 2026<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">After these dates, <strong>conversion tracking will break<\/strong>, leading to:<\/p>\n\n\n\n<ul class=\"wp-block-list ProsemirrorEditor-list\">\n<li><p>Loss of tracking data<\/p><\/li>\n\n\n\n<li><p>Degraded ad performance<\/p><\/li>\n\n\n\n<li><p>Reduced customer reach<\/p><\/li>\n\n\n\n<li><p>Broken bidding strategies<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Migrating to the Google &amp; YouTube App<\/h2>\n\n\n\n<ul class=\"wp-block-list ProsemirrorEditor-list\">\n<li><p><strong>Seamless integration<\/strong> with Google Ads, Analytics, YouTube, and Merchant Center<\/p><\/li>\n\n\n\n<li><p><strong>Accurate, future-proof tracking<\/strong> that stays compatible with Shopify updates<\/p><\/li>\n\n\n\n<li><p><strong>Access to advanced features<\/strong> like Customer Match and Enhanced Conversions<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who Needs to Take Action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You must migrate if you currently use:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>checkout.liquid<\/strong> or <strong>Order Status Additional Scripts<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Custom Pixels<\/strong> (unsupported by Google, causes measurement discrepancies)<\/p><\/li>\n\n\n\n<li><p><strong>Legacy Google Analytics integration<\/strong> (Online Store &gt; Preferences) \u2014 deprecated<\/p><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Special Cases &amp; Limitations<\/h3>\n\n\n\n<ul class=\"wp-block-list ProsemirrorEditor-list\">\n<li><p><strong>Google Tag Manager<\/strong>: Cannot be set up via the app\u2014must place tags directly in the app.<\/p><\/li>\n\n\n\n<li><p><strong>Multiple Domains<\/strong>: Ensure the correct domain is claimed in Merchant Center.<\/p><\/li>\n\n\n\n<li><p><strong>Unsupported Tag Customizations<\/strong>: Some in-code custom settings won\u2019t carry over automatically.<\/p><\/li>\n\n\n\n<li><p><strong>Third-party tools<\/strong>: If using other tag managers or product sync tools, verify compatibility and possibly disable product sync in the Google &amp; YouTube app.<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Migration Steps<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Install &amp; Connect<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Install the <strong>Google &amp; YouTube app<\/strong> on Shopify<\/p><\/li>\n\n\n\n<li><p>Connect your <strong>Google Ads account<\/strong> (must be a client account, not manager\/admin)<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you are running product-based or Performance Max campaigns:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Connect <strong>Google Merchant Center<\/strong> to Shopify to sync products<br>2. Link <strong>Google Ads<\/strong> to <strong>Merchant Center<br><\/strong>3. Ensure your Google account has <strong>admin rights<\/strong> to Ads, Analytics, or Merchant Center<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If tracking conversions only:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Same admin rights requirement<\/p><\/li>\n\n\n\n<li><p>Ensure Ads account is a client account<\/p><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-1024x644.webp\" alt=\"\" class=\"wp-image-20321\" srcset=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-1024x644.webp 1024w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-300x189.webp 300w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-768x483.webp 768w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings.webp 1511w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the end you should be able to see the status &#8220;Active&#8221;:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-2-1024x543.webp\" alt=\"\" class=\"wp-image-20322\" srcset=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-2-1024x543.webp 1024w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-2-300x159.webp 300w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-2-768x407.webp 768w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-2.webp 1476w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Configure Conversion Tracking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In <strong>Google &amp; YouTube App<\/strong> \u2192 <strong>Settings<\/strong> \u2192 <strong>Conversion Event Settings<\/strong> \u2192 <strong>Manage<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/google-youtube-conversion-settings-1024x534.webp\" alt=\"\" class=\"wp-image-20323\" srcset=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/google-youtube-conversion-settings-1024x534.webp 1024w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/google-youtube-conversion-settings-300x156.webp 300w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/google-youtube-conversion-settings-768x401.webp 768w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/google-youtube-conversion-settings.webp 1436w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inside of &#8220;Measure Conversions&#8221; go to <strong>Manage: <\/strong>For each Shopify event:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Select from linked account<\/strong> \u2192 choose from existing Google Ads conversions<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>or<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Add custom conversion ID\/label<\/strong> (format: <span style=\"color: #ff6600;\"><code>AW-XXXXXXXXXX\/YYYYYYYYYYYY<\/code><\/span>)<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can map <strong>one Shopify event to multiple Google Ads conversions<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"770\" src=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/conversion-measurement-settings.webp\" alt=\"\" class=\"wp-image-20324\" srcset=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/conversion-measurement-settings.webp 634w, https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/conversion-measurement-settings-247x300.webp 247w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Remove Duplicate Tags<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remove Google Ads conversion tags from your Google Tag Manager<\/li>\n\n\n\n<li>Remove any the correspondent Google tag code from checkout.liquid<\/li>\n\n\n\n<li>If existing remove conversions from Custom Pixel<\/li>\n\n\n\n<li>Test changes using Google Tag Assistant to confirm events are firing<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion:\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For Shopify Plus merchants, the upcoming Shopify deadlines leave no room for delay\u2014migrating now is the only way to protect your tracking, advertising performance, and long-term campaign success. By transitioning to the <strong>Google &amp; YouTube app<\/strong>, you\u2019ll maintain accurate, reliable tracking while unlocking advanced Google Ads features like Enhanced Conversions and Customer Match. Act before your cutoff date to secure your data, optimize your campaigns, and stay ahead of Shopify\u2019s evolving checkout system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bottom Line: Migrating to the Google &amp; YouTube app ensures<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list ProsemirrorEditor-list\">\n<li>No loss of conversion data<\/li>\n\n\n\n<li>Continued accurate ad performance tracking<\/li>\n\n\n\n<li>Compatibility with Shopify\u2019s new checkout<\/li>\n\n\n\n<li>Access to advanced Google Ads features<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you need support with migration, conversion tracking, analytics, or advertising performance,<a href=\"https:\/\/wearekemb.com\/en\/contact-us\/\"><strong> contact us today<\/strong><\/a> \u2014 our team will help you stay ahead and future-proof your business. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopify is ending support for checkout.liquid &#038; custom pixels. We explain how to keep conversion tracking and ad performance intact.<\/p>\n","protected":false},"author":12,"featured_media":19097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[59,65],"tags":[],"class_list":["post-16506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence-en","category-data-reporting-en"],"_links":{"self":[{"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/posts\/16506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/comments?post=16506"}],"version-history":[{"count":3,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/posts\/16506\/revisions"}],"predecessor-version":[{"id":20325,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/posts\/16506\/revisions\/20325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/media\/19097"}],"wp:attachment":[{"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/media?parent=16506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/categories?post=16506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/tags?post=16506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}