[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”30px||30px||true|false” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Shopify is making significant changes to its checkout system that will directly impact how conversion tracking works on Google Ads. Legacy tracking methods such as Once these are no longer in use, conversion tracking might break, leading to data loss, reduced ad performance, and weaker customer reach. To safeguard your advertising effectiveness and ensure future-proof tracking, migrating Google Ads conversions to the Google & YouTube app<\/strong> is essential.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Shopify\u2019s upcoming checkout changes will remove support for legacy tracking methods, including:<\/p>\n 1. checkout.liquid <\/strong>(Shopify Plus)<\/p>\n 2. \u201cOrder status page additional scripts\u201d<\/strong><\/p>\n 3. Shopify Custom Pixels<\/strong><\/p>\n <\/strong><\/p>\n Shopify Plus:<\/strong> August 28, 2025<\/p>\n<\/li>\n Non-Plus:<\/strong> August 26, 2026<\/p>\n<\/li>\n<\/ul>\n After these dates, conversion tracking will break<\/strong>, leading to:<\/p>\n Loss of tracking data<\/p>\n<\/li>\n Degraded ad performance<\/p>\n<\/li>\n Reduced customer reach<\/p>\n<\/li>\n Broken bidding strategies<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Seamless integration<\/strong> with Google Ads, Analytics, YouTube, and Merchant Center<\/p>\n<\/li>\n Accurate, future-proof tracking<\/strong> that stays compatible with Shopify updates<\/p>\n<\/li>\n Access to advanced features<\/strong> like Customer Match and Enhanced Conversions<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n You must migrate if you currently use:<\/p>\n checkout.liquid<\/strong> or Order Status Additional Scripts<\/strong><\/p>\n<\/li>\n Custom Pixels<\/strong> (unsupported by Google, causes measurement discrepancies)<\/p>\n<\/li>\n Legacy Google Analytics integration<\/strong> (Online Store > Preferences) \u2014 deprecated<\/p>\n<\/li>\n<\/ul>\n Google Tag Manager<\/strong>: Cannot be set up via the app\u2014must place tags directly in the app.<\/p>\n<\/li>\n Multiple Domains<\/strong>: Ensure the correct domain is claimed in Merchant Center.<\/p>\n<\/li>\n Unsupported Tag Customizations<\/strong>: Some in-code custom settings won\u2019t carry over automatically.<\/p>\n<\/li>\n Third-party tools<\/strong>: If using other tag managers or product sync tools, verify compatibility and possibly disable product sync in the Google & YouTube app.<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Install the Google & YouTube app<\/strong> on Shopify<\/p>\n<\/li>\n Connect your Google Ads account<\/strong> (must be a client account, not manager\/admin)<\/p>\n<\/li>\n<\/ul>\n If you are running product-based or Performance Max campaigns:<\/strong><\/p>\n 1. Connect Google Merchant Center<\/strong> to Shopify to sync products If tracking conversions only:<\/strong><\/p>\n Same admin rights requirement<\/p>\n<\/li>\n Ensure Ads account is a client account<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings.webp” title_text=”shopify-google-settings” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n In the end you should be able to see the status “Active”:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/shopify-google-settings-2.webp” title_text=”shopify-google-settings-2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n In Google & YouTube App<\/strong> \u2192 Settings<\/strong> \u2192 Conversion Event Settings<\/strong> \u2192 Manage<\/strong><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/google-youtube-conversion-settings.webp” title_text=”google-youtube-conversion-settings” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Inside of “Measure Conversions” go to Manage: <\/strong>For each Shopify event:<\/p>\n Select from linked account<\/strong> \u2192 choose from existing Google Ads conversions<\/p>\n<\/li>\n<\/ul>\n or<\/strong><\/p>\n Add custom conversion ID\/label<\/strong> (format: You can map one Shopify event to multiple Google Ads conversions<\/strong><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/08\/conversion-measurement-settings.webp” title_text=”conversion-measurement-settings” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\ncheckout.liquid<\/code>, \u201cOrder Status Page Additional Scripts,\u201d and Shopify Custom Pixels will be discontinued.<\/p>\nWhy You Must Migrate Now<\/strong><\/h2>\n
Deadlines for shutdown:<\/strong><\/h3>\n
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Benefits of Migrating to the Google & YouTube App<\/strong><\/h2>\n
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Who Needs to Take Action<\/strong><\/h2>\n
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Special Cases & Limitations<\/strong><\/h3>\n
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Migration Steps<\/strong><\/h2>\n
1. Install & Connect<\/strong><\/h3>\n
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2. Link Google Ads<\/strong> to Merchant Center
<\/strong>3. Ensure your Google account has admin rights<\/strong> to Ads, Analytics, or Merchant Center<\/p>\n\n
2. Configure Conversion Tracking<\/strong><\/h3>\n
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AW-XXXXXXXXXX\/YYYYYYYYYYYY<\/code><\/span>)<\/p>\n<\/li>\n<\/ul>\n3. Remove Duplicate Tags<\/strong><\/h3>\n