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Knowing that the tools are designed with general prompts for SEO description generation, we decided to refine these prompts to align more closely with a specific brand style and a target audience in mind.\u00a0<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/span>Dataset Overview: Structuring Inputs for AI<\/b><\/span><\/h2>\nTo generate optimized content, we only require a dataset including some essential input-columns such as:\u00a0<\/span><\/p>\n\n- \n
Product URL<\/span><\/p>\n<\/li>\n- \n
Name<\/span><\/p>\n<\/li>\n- \n
Image URL<\/span><\/p>\n<\/li>\n- \n
Product Details<\/span><\/p>\n<\/li>\n- \n
Categories<\/span><\/p>\n<\/li>\n- \n
Meta Keywords<\/span><\/p>\n<\/li>\n<\/ul>\nImportant:<\/strong> Most product catalogs certainly contain information like this, at least in part. Of course, you don’t have to have all this data available, but the more input you already have, the more \u201cguidance\u201d you can offer the AI to create the new desired text.\u00a0<\/span><\/p>\nWe limited the dataset to a manageable size, focusing on a selected set of rows to showcase the results. The tools, which are freely accessible, can generate an overview for up to 100 rows in a single session (in the free version), making them a practical solution for batch processing.<\/span><\/p>\nOnce the dataset is selected, our tools offer various options for the analysis, on the basis of which the AI generates the output. For instance:<\/span><\/span><\/p>\n\n- \n
SEO Text Generation<\/b>: This feature is particularly effective for text-based columns, such as Product URL and Product Name, creating optimized titles and descriptions.<\/span><\/p>\n<\/li>\n- \n
Image Analysis<\/b>: Leveraging the Image URL column, this feature generates better-tailored titles and descriptions based on visual data.<\/span><\/p>\n<\/li>\n<\/ul>\nAfter the results are calculated, users can conveniently download the output as a CSV file, allowing for seamless integration into workflows or further refinement.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/span>Refining Prompts for Improved Results<\/b><\/span><\/h2>\nInitial Test: Using Default Prompts<\/b><\/p>\n
We did an initial run of the tool without altering the prompts and the results obtained can be seen in the column <\/span>Original Tool <\/b>(which is probably already sufficient for most people if they are looking for a quickly scalable option).<\/span>\u00a0<\/span><\/p>\nFor more specific requirements though, , we randomly created an audience and brand style to use on the app definition afterwards. This additional information was integrated into the app\u2019s general instructions for subsequent runs. The following scenarios outline the changes made:<\/span><\/p>\nScenario 1: Adding Audience Descriptions<\/b><\/b><\/h3>\n
The results can be seen below in the results table (\u201cAdding Audience\u201d column)<\/span><\/p>\nAudience Profile:<\/strong><\/p>\n\n- \n
Adults <\/span>(likely 18\u201345), with a focus on those interested in <\/span>apparel and traditional styles<\/span>.\u00a0<\/span><\/p>\n<\/li>\n- \n
Individuals who value aesthetic consistency, <\/span>blending clothing styles with lifestyle choices.<\/span><\/p>\n<\/li>\n- \n
Individuals who appreciate fashion as an expression of<\/span> cultural identity<\/span> and tradition <\/span>and have an interest in eco-friendly, ethical, or regionally<\/span> sourced products.<\/span><\/p>\n<\/li>\n- \n
Customers that seek<\/span> high-quality<\/span>, <\/span>well-branded clothing<\/span>, leaning towards Indian and modern fusion fashion.<\/span><\/p>\n<\/li>\n<\/ul>\nThe AI generated descriptions emphasizing cultural and lifestyle elements, such as:<\/span><\/p>\n\n- \n
\u201cHighlight its cultural roots.\u201d<\/span><\/p>\n<\/li>\n- \n
\u201cDesigned for the modern woman who cherishes tradition.\u201d<\/span><\/p>\n<\/li>\n<\/ul>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Scenario 2: Incorporating\u00a0 brand tone and style<\/b>\u00a0<\/span><\/h3>\nTo align descriptions with our fictional brand, the following tone and style were introduced (see \u201cAdding tone\u201d column below):<\/span><\/p>\nStyle description:<\/strong><\/p>\n\n- \n
To consider the brand to be\u00a0 Imaginative and Evocative ( the messages should\u00a0 <\/span>transport customers into the world of the products<\/span>);\u00a0<\/span><\/p>\n<\/li>\n- \n
Confident yet Warm: speaking <\/span>with authority about the quality<\/span>, but maintaining a welcoming charm;\u00a0\u00a0<\/span><\/p>\n<\/li>\n- \n
Playful with Depth- Infuse the brand w<\/span>ith a sense of curiosity and subtle humor<\/span>, showing customers that it is approachable.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\nScenario 3: Adding specific power words to the descriptions<\/b><\/span><\/h3>\nScenario 3, focused on incorporating power words, was implemented to test how emotionally engaging and persuasive language could enhance the appeal of the generated content (see \u201cAdding Power Words\u201d column):<\/span><\/p>\nAhead of the game, Amazing, Amplify, At the top, Attractive, Awe-inspiring, Beautiful, Defiance, Drop-dead, Effective,<\/span> Elegant, Elite, Enchant, Epic, Fearless, Fortunate, Foxy, Genius, Good-looking, Gorgeous, Guts, Handsome, Hero, Jaw-dropping, Jubilant, Kick ass, Knockout Legendary, Lucky, Magic, Mind-blowing, Moneymaking, Notable, Noteworthy, Optimal, Prosperous,<\/span> Quick-witted, Remarkable, Sassy, Saucy, Ultimate, Unbeaten, Undefeated, Valor, Vanquish, Victory, Wealthy, Wonderful, Wondrous, You, etc.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/span>The Results<\/span><\/h2>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_font_size=”9px” text_line_height=”100%” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Exemplary AI Tool Output (I):<\/b><\/b><\/h3>\n
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