{"id":8529,"date":"2023-08-28T10:05:14","date_gmt":"2023-08-28T08:05:14","guid":{"rendered":"https:\/\/wearekemb.com\/?page_id=8529"},"modified":"2023-08-30T13:10:28","modified_gmt":"2023-08-30T11:10:28","slug":"business-intelligence-guide","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/whitepapers\/business-intelligence-guide\/","title":{"rendered":"How to save time and money with a modern data stack: A Guide to Business Intelligence"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; custom_padding=&#8221;0%||2%||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; gutter_width=&#8221;3&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; custom_padding=&#8221;||0px|||&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;||&#8221; custom_css_main_element_phone=&#8221;flex-wrap: wrap;||display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;5%|5%||5%|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;order: 2;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; animation_direction=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1><\/h1>\n<h1>How to save time and money with a modern data stack<\/h1>\n<h3><strong><\/strong><\/h3>\n<h3><strong>A comprehensive guide to Business Intelligence<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In this guide, we shed light on WHY a Business Intelligence setup is indispensable nowadays, we delve into the decisive components of a proper BI infrastructure and highlight major hurdles.<\/p>\n<p>Furthermore, based on one of our case studies, we illustrate how to take an existing BI infrastructure to the next level, share practical tips and learnings from our years of experience before taking a look at future trends in BI. <br \/>Enjoy the read!<\/p>\n<p><strong>In this whitepaper:<\/strong><\/p>\n<ul>\n<li>Why do I need BI?<\/li>\n<li>Data-driven Decisions<\/li>\n<li>Use Cases: From Marketing and Sales to Finance or HR<\/li>\n<li>Components of a BI-Infrastructure<\/li>\n<li>Tools and Technologies<\/li>\n<li>Key Challenges<\/li>\n<li>Improving BI Infrastructure: A Case Study<\/li>\n<li>Questions to ask yourself<\/li>\n<li>Tips, Tricks &amp; Future Trends<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;order: 1;&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/08\/business-intelligence-guide-thumbnail-wearekemb.webp&#8221; title_text=&#8221;business-intelligence-guide-thumbnail-wearekemb&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;70%&#8221; width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><strong>Enter your Email adress and get the whitepaper directly!<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    region: \"na1\",<!-- [et_pb_line_break_holder] -->    portalId: \"8184650\",<!-- [et_pb_line_break_holder] -->    formId: \"c8323243-f165-47f8-bde6-557df178eeb8\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;70px&#8221; custom_margin=&#8221;||-55px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><strong>Let our customers tell you whether we know BI or not.<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_slider disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;||on||||||&#8221; body_font_size=&#8221;18px&#8221; body_letter_spacing=&#8221;1px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_font=&#8221;Montserrat||||||||&#8221; button_use_icon=&#8221;off&#8221; text_orientation=&#8221;left&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; content_width_tablet=&#8221;140%&#8221; content_width_phone=&#8221;113%&#8221; content_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;-45px|||-20px|false|false&#8221; custom_margin_phone=&#8221;10px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|0px|false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;left&#8221; hover_transition_speed_curve=&#8221;linear&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;12px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slide button_link=&#8221;https:\/\/wearekemb.com\/kontakt\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#171938&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#171938&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#171938&#8243; button_border_radius=&#8221;33px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat||||||||&#8221; custom_padding=&#8221;15px||||false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>We have been working together with KEMB at SBSCOM for a good year now and can recommend the cooperation without exception. KEMB has always reliably helped us with various data, analytics, tracking &amp; marketing issues \u2013 there was no problem for which a solution was not found quickly. So far, we have benefited from the development of a complete BI infrastructure, from the conversion from Universal Analytics to GA4, as well as from the strategic planning and operational implementation of paid marketing campaigns. Rarely have we experienced such a high level of service with equally friendly and smart employees and a high level of transparency in finding solutions. Thus, the cooperation with KEMB not only enabled us to improve our data-driven processes, but also to build up an enormous amount of knowledge in-house. We look forward to further cooperation!<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/04\/Daniel-Bogner.png\" width=\"130\" height=\"130\" alt=\"\" class=\"wp-image-5614 alignnone size-full\" style=\"float: left;\" srcset=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/04\/Daniel-Bogner.png 232w, https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/04\/Daniel-Bogner-150x150.png 150w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/><\/p>\n<p class=\"p1\" style=\"text-align: left;\"><span class=\"s1\"><strong>Dr. Anne Israel<\/strong><br \/><span class=\"et_pb_testimonial_position\">Business Intelligence Analyst<\/span><span class=\"et_pb_testimonial_separator\">,<\/span><span> <\/span><span class=\"et_pb_testimonial_company\">SBS Communication AG<br \/><\/span><br \/><\/span><\/p>\n<p>[\/et_pb_slide][et_pb_slide button_link=&#8221;https:\/\/wearekemb.com\/kontakt\/&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#171938&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#171938&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#171938&#8243; button_border_radius=&#8221;33px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat||||||||&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p>Highly professional consulting in the field of BI &amp; Analytics! Great support in setting up the technical data infrastructure and in accompanying all kinds of analytical topics. All around recommendable!<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/04\/Anne-Israel.png\" width=\"107\" height=\"107\" alt=\"\" class=\"wp-image-5611 alignleft size-full\" srcset=\"https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/04\/Anne-Israel.png 232w, https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/04\/Anne-Israel-150x150.png 150w\" sizes=\"(max-width: 107px) 100vw, 107px\" \/><\/p>\n<p class=\"p1\" style=\"text-align: left;\"><span class=\"s1\"><span class=\"et_pb_testimonial_position\"><b>Daniel Bogner,<br \/><\/b>Senior BI Engineer, TeleClinic<\/span><span class=\"et_pb_testimonial_company\"><br \/><\/span><br \/><\/span><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4c430&#8243; custom_padding=&#8221;||200px||false|false&#8221; custom_padding_tablet=&#8221;30px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Get in touch today!<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You need support in the aforementioned areas, guidance for recruiting your own team or additional senior support in your business intelligence? Feel free to reach out to us to discuss your current needs and how we can be of help.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8184650,\n\t\t\t\t\t\t\t\t\tformId: \"b5e2b2fe-0edd-43f4-88ef-fba72c755070\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1783386653000-7624734607\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1783386653000-7624734607\"><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock Success: Dive into Business Intelligence with our Expert Whitepaper. Your Essential Guide Starts Here!<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3530,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-8529","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to save time and money with a modern data stack: A Guide to Business Intelligence - kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation<\/title>\n<meta name=\"description\" content=\"Unlock Success: Dive into Business Intelligence with our Expert Whitepaper. 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