{"id":8248,"date":"2023-07-12T18:30:28","date_gmt":"2023-07-12T16:30:28","guid":{"rendered":"https:\/\/wearekemb.com\/?page_id=8248"},"modified":"2025-11-14T14:35:28","modified_gmt":"2025-11-14T13:35:28","slug":"web-analytics-setup","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/","title":{"rendered":"Web Analytics Hub"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221; custom_padding=&#8221;10%||10%||false|false&#8221; custom_padding_tablet=&#8221;0%||||false|false&#8221; custom_padding_phone=&#8221;0%||||false|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/07\/web-analytics-tracking-hub-header-kemb.png&#8221; title_text=&#8221;web-analytics-tracking-hub-header-kemb&#8221; show_bottom_space=&#8221;off&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;120%|120%&#8221; max_width_tablet=&#8221;50%&#8221; max_width_phone=&#8221;75%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>KEMB<br \/>Analytics Hub<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;39e6fd91-7617-4707-900b-27b2858e0b35&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 500;\">Welcome to our Web Analytics Hub, your go-to resource for understanding the importance of web analytics and how it relates to GDPR compliance. At Kemb, we specialise in providing consultancy services for the most prominent web analytics tools. We will help you setup your <strong>Google Analytics 4<\/strong>, <strong>Matomo<\/strong> or <strong>Piwik Pro<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Ultimately, the decision is yours and it obviously depends on your specific needs and requirements. We are here to help you make that decision.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0437FF&#8221; z_index=&#8221;10&#8243; min_height=&#8221;420px&#8221; custom_margin=&#8221;-3px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; background_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 21.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#d9d9d9&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">WHY DOES<\/span><br \/><span style=\"color: #ffffff;\">IT MATTER?<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#d9d9d9&#8243; text_font_size_phone=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 500; color: #ffffff;\">Web analytics plays a vital role in understanding and optimising the performance of your website. It enables you to gain valuable insights into user behaviour, track website traffic, measure marketing campaigns, and make data-driven decisions to improve your online presence. However, in an era where data privacy is crucial, it is essential to align web analytics practices with the General Data Protection Regulation (GDPR).<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#d9d9d9&#8243; text_font_size_phone=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 500; color: #ffffff;\">GDPR is a set of regulations that protect the privacy and personal data of individuals in the European Union that went into full effectset in 2018. It imposes strict rules on how organisations collect, process, and store user data. Adhering to GDPR guidelines not only ensures legal compliance but also builds trust with your website visitors by prioritising their privacy.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In a Nutshell:\u00a0<br \/>Google Analytics 4,\u00a0<br \/>Matomo,\u00a0<br \/>Piwik Pro<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/07\/google-analytics-logo.png&#8221; title_text=&#8221;google-analytics-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;180px&#8221; width_last_edited=&#8221;on|phone&#8221; max_height=&#8221;370px&#8221; animation_direction=&#8221;bottom&#8221; border_radii=&#8221;on|18px|18px|18px|18px&#8221; border_color_all=&#8221;#A7DBE7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 500;\">Google Analytics (Universal analytics) is the most renowned and used web tracking solution in the world. After GDPR came into effect, it deemed the use of UA in Europe to be illegal as private first party data\u00a0 was shared directly with Google\u2019s US servers even after explicitly anonymizing IPs. For that reason, UA was eradicated in July 2023. <\/span><span style=\"font-weight: 500;\">In comes Google Analytics 4 (or GA4 for short) as its successor.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Google Analytics 4 (GA4) comes with a completely new flexible data model, a lot of improvements in terms of GDPR compliance, machine learning capabilities, and in depth analysis. It offers advanced tracking capabilities and focuses on providing insights into user behaviour across multiple devices and platforms. You can gain a comprehensive understanding of your audience, measure user acquisition and engagement, and analyse user journeys. We\u2019ll implement and make sure you leverage the power of Google Analytics 4 for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Our Google analytics certified experts have developed a firm grip on structuring the entire setup, thanks to their extensive experience that spans for more than a decade. We provide a wide range of solutions that would meet any technical specifications you might have including, and not limited to:<\/span><span style=\"font-weight: 500;\"><br \/><\/span><span style=\"font-weight: 500;\"><br \/><\/span><span style=\"font-weight: 500;\">Ecommerce tracking setup <\/span><span style=\"font-weight: 500;\"><br \/><\/span><span style=\"font-weight: 500;\">Complete client side tracking setup<\/span><span style=\"font-weight: 500;\"><br \/><\/span><span style=\"font-weight: 500;\">Complete Server side tracking setup<\/span><span style=\"font-weight: 500;\"><br \/><\/span><span style=\"font-weight: 500;\">Google Consent mode setup<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/google-analytics-setup\/&#8221; button_text=&#8221;More about GA4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/07\/matomo-logo-2.png&#8221; title_text=&#8221;matomo-logo-2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;180px&#8221; width_last_edited=&#8221;on|phone&#8221; max_height=&#8221;370px&#8221; animation_direction=&#8221;bottom&#8221; border_radii=&#8221;on|18px|18px|18px|18px&#8221; border_color_all=&#8221;#A7DBE7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 500;\">Marketed as the alternative for Google Analytics in the European Union, Matomo is an open-source web analytics tool that prioritises data privacy and security. It allows you to self-host your analytics data, giving you full control over your data collection and storage. Matomo provides in-depth analytics reports, customizable dashboards, and powerful data visualisation features, and has a built-in Tag manager.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Matomo also provides a great plugin that allows you to import all your historical universal analytics data, thus making it easier for you to migrate and save your historical data.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">We will assist you in deploying and customising Matomo to meet your specific business requirements.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/matomo-tracking-setup\/&#8221; button_text=&#8221;More about Matomo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/07\/piwik-pro-logo.png&#8221; title_text=&#8221;piwik-pro-logo&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;180px&#8221; width_last_edited=&#8221;on|phone&#8221; max_height=&#8221;370px&#8221; animation_direction=&#8221;bottom&#8221; border_radii=&#8221;on|18px|18px|18px|18px&#8221; border_color_all=&#8221;#A7DBE7&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; border_color_all=&#8221;#A7DBE7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 500;\">Piwik Pro is a privacy-focused web analytics solution that offers both on-premises and cloud-hosted options. It provides a\u00a0 built-in tag manager, comprehensive analytics and customizable reports, while ensuring compliance with data privacy regulations, including GDPR. Piwik Pro also offers advanced features like heatmaps, session replays, and user consent management.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Piwik Pro and Matomo basically evolved from the same project, however their product development roadmaps were completely separated. Furthermore,\u00a0 their biggest common feature is that they both put consumer privacy at the height of their operations. They only collect first-party user data by default and offer various data anonymization techniques to prevent personally identifiable information (PII) collection.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Piwik Pro also follows ISO certification standards, meaning they get regularly audited for their privacy security measures. And they have a built-in Consent Manager that efficiently regulates the alignment of your website with GDPR privacy policies.<\/span><\/p>\n<p><span style=\"font-weight: 500;\">Our consultancy services can help you leverage Piwik Pro&#8217;s capabilities to track and analyse user behaviour while maintaining data privacy.<\/span><span style=\"font-weight: 500;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/piwik-pro-setup\/&#8221; button_text=&#8221;More about Piwik Pro&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Choosing the right analytics platform boils down to these factors:<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;100px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_text_color=&#8221;#171938&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Stability and performance <\/b>\u2013 Web analytic setups always grow in one way or another. It can happen that your data volume will increase along with traffic and you\u2019ll require more speed. Your analytics platform needs to support these needs.<\/span><span class=\"s2\"><br \/><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;100px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_text_color=&#8221;#171938&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Security<\/b> \u2013 Nowadays, companies must process data according to the highest security standards.<\/span><span class=\"s2\"><br \/><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;100px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_text_color=&#8221;#171938&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Reporting flexibility and integrations<\/b> \u2013 additional flexibility in sorting and using your data as well as advanced integration with external third parties (i.e. Google Ads or Google Search Console)<\/span><span class=\"s2\"><br \/><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;100px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_text_color=&#8221;#171938&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Privacy compliance \u2013 Operating on fully anonymized data if no consent is given, or using a product that enhances GDPR compliance<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb icon_placement=&#8221;left&#8221; image_icon_width=&#8221;100px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_text_color=&#8221;#171938&#8243; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Price<\/b> \u2013 How much you\u2019re able to invest in a web analytics platform<\/span><span class=\"s2\"><\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;new-member&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFF31&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; background_horizontal_offset=&#8221;-6%&#8221; custom_padding=&#8221;10px||20px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;29px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"uagb-cta__title\">Decided already?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 29.25%!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0 !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"uagb-cta__wrap\">\n<p class=\"uagb-cta__desc\">Then hop on a quick call with our experts directly to address any of your questions and concerns and let us find the perfect setup together!<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wearekemb.com\/en\/contact-us\/&#8221; button_text=&#8221;Get in touch now&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#a7dbe7&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Need more Input? Functionalities<br \/>Comparison<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>COMPARE THE FEATURES OF GOOGLE ANALYTICS 4, MATOMO AND PIWIK PRO AT A GLANCE<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<div id=\"footable_parent_8833\"\n         class=\" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui \">\n                <table data-ninja_table_instance=\"ninja_table_instance_0\" data-footable_id=\"8833\" data-filter-delay=\"1000\" aria-label=\"Comparison Web Analytics Tools\"            id=\"footable_8833\"\n           data-unique_identifier=\"ninja_table_unique_id_3444080957_8833\"\n           class=\" foo-table ninja_footable foo_table_8833 ninja_table_unique_id_3444080957_8833 ui table  nt_type_ajax_table selectable celled hide_vertical_borders striped vertical_centered  footable-paging-right ninja_table_search_disabled\">\n                <colgroup>\n                            <col class=\"ninja_column_0 \">\n                            <col class=\"ninja_column_1 \">\n                            <col class=\"ninja_column_2 \">\n                            <col class=\"ninja_column_3 \">\n                    <\/colgroup>\n            <\/table>\n    \n    \n    \n<\/div>\n[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 500;\">Please note that this table provides a high-level overview, and each tool has its unique strengths and considerations. Our consultancy services can help you choose the most suitable web analytics solution based on your requirements.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2EDBFF&#8221; custom_padding=&#8221;0px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Why work with Kemb?\u00a0<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_slider disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;||on||||||&#8221; body_font_size=&#8221;18px&#8221; body_letter_spacing=&#8221;1px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_font=&#8221;Montserrat||||||||&#8221; button_use_icon=&#8221;off&#8221; text_orientation=&#8221;left&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; content_width=&#8221;140%&#8221; content_width_tablet=&#8221;140%&#8221; content_width_phone=&#8221;113%&#8221; content_width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;-45px|||-20px|false|false&#8221; custom_margin_phone=&#8221;-35px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|0px|false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;left&#8221; hover_transition_speed_curve=&#8221;linear&#8221; body_font_size_tablet=&#8221;16px&#8221; body_font_size_phone=&#8221;12px&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_slide button_link=&#8221;https:\/\/wearekemb.com\/kontakt\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#171938&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#171938&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#171938&#8243; button_border_radius=&#8221;33px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat||||||||&#8221; hover_transition_duration=&#8221;0ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">We have been working together with KEMB at SBSCOM for a good year now and can recommend the cooperation without exception. KEMB has always reliably helped us with various data, analytics, tracking &amp; marketing issues \u2013 there was no problem for which a solution was not found quickly. So far, we have benefited from the development of a complete BI infrastructure, from the conversion from Universal Analytics to GA4, as well as from the strategic planning and operational implementation of paid marketing campaigns. Rarely have we experienced such a high level of service with equally friendly and smart employees and a high level of transparency in finding solutions. Thus, the cooperation with KEMB not only enabled us to improve our data-driven processes, but also to build up an enormous amount of knowledge in-house. We look forward to further cooperation!<\/span><span class=\"s1\"><span class=\"et_pb_testimonial_company\"><\/span><\/span><\/p>\n<p>[\/et_pb_slide][et_pb_slide button_link=&#8221;https:\/\/wearekemb.com\/kontakt\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#171938&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#171938&#8243; button_bg_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#171938&#8243; button_border_radius=&#8221;33px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat||||||||&#8221; hover_transition_duration=&#8221;0ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221;]<\/p>\n<p style=\"text-align: left;\">Working with Kemb is an absolute pleasure. Their proactive, can-do approach has made technically complex tasks manageable and, best of all, understandable. They\u2019ve consistently met us at eye-level, explaining solutions in a simplified manner and helping us get to where we want to go \u2013 and beyond. I can\u2019t recommend them highly enough!<span class=\"s1\"><span class=\"et_pb_testimonial_company\"><\/span><\/span><\/p>\n<p>[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFF31&#8243; custom_padding=&#8221;||200px||false|false&#8221; custom_padding_tablet=&#8221;30px||0px||false|false&#8221; custom_padding_phone=&#8221;30px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Let&#8217;s find the perfect match<\/h2>\n<p>Get in touch with us today and let us discuss all your requirements to find the right solution for your needs!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8184650,\n\t\t\t\t\t\t\t\t\tformId: \"b5e2b2fe-0edd-43f4-88ef-fba72c755070\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1783465193000-1287943923\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1783465193000-1287943923\"><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KEMBAnalytics HubWelcome to our Web Analytics Hub, your go-to resource for understanding the importance of web analytics and how it relates to GDPR compliance. At Kemb, we specialise in providing consultancy services for the most prominent web analytics tools. We will help you setup your Google Analytics 4, Matomo or Piwik Pro.\u00a0 Ultimately, the decision [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":11408,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-8248","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Analytics Hub - kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation<\/title>\n<meta name=\"description\" content=\"Let&#039;s find the right web analytics solution that fullfills all your needs: we will help you setup your \u2713Google Analytics 4, \u2713Matomo or \u2713Piwik Pro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Analytics Hub - kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s find the right web analytics solution that fullfills all your needs: we will help you setup your \u2713Google Analytics 4, \u2713Matomo or \u2713Piwik Pro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/\" \/>\n<meta property=\"og:site_name\" content=\"kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T13:35:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/services\\\/business-intelligence\\\/web-analytics\\\/web-analytics-setup\\\/\",\"url\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/services\\\/business-intelligence\\\/web-analytics\\\/web-analytics-setup\\\/\",\"name\":\"Web Analytics Hub - kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/#website\"},\"datePublished\":\"2023-07-12T16:30:28+00:00\",\"dateModified\":\"2025-11-14T13:35:28+00:00\",\"description\":\"Let's find the right web analytics solution that fullfills all your needs: we will help you setup your \u2713Google Analytics 4, \u2713Matomo or \u2713Piwik Pro\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/services\\\/business-intelligence\\\/web-analytics\\\/web-analytics-setup\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wearekemb.com\\\/en\\\/services\\\/business-intelligence\\\/web-analytics\\\/web-analytics-setup\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/services\\\/business-intelligence\\\/web-analytics\\\/web-analytics-setup\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Intelligence\",\"item\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/services\\\/business-intelligence\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Web Analytics\",\"item\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/services\\\/business-intelligence\\\/web-analytics\\\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Web Analytics Hub\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/\",\"name\":\"kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation\",\"description\":\"We help you bring your business to the next level\",\"publisher\":{\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/#organization\",\"name\":\"kemb GmbH\",\"url\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wearekemb.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/kemb-logo-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/wearekemb.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/kemb-logo-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"kemb GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/wearekemb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kemb-gmbh\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Web Analytics Hub - kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation","description":"Let's find the right web analytics solution that fullfills all your needs: we will help you setup your \u2713Google Analytics 4, \u2713Matomo or \u2713Piwik Pro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/","og_locale":"en_US","og_type":"article","og_title":"Web Analytics Hub - kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation","og_description":"Let's find the right web analytics solution that fullfills all your needs: we will help you setup your \u2713Google Analytics 4, \u2713Matomo or \u2713Piwik Pro","og_url":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/","og_site_name":"kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation","article_modified_time":"2025-11-14T13:35:28+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/","url":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/","name":"Web Analytics Hub - kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation","isPartOf":{"@id":"https:\/\/wearekemb.com\/en\/#website"},"datePublished":"2023-07-12T16:30:28+00:00","dateModified":"2025-11-14T13:35:28+00:00","description":"Let's find the right web analytics solution that fullfills all your needs: we will help you setup your \u2713Google Analytics 4, \u2713Matomo or \u2713Piwik Pro","breadcrumb":{"@id":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/web-analytics-setup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wearekemb.com\/en\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/wearekemb.com\/en\/services\/"},{"@type":"ListItem","position":3,"name":"Business Intelligence","item":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/"},{"@type":"ListItem","position":4,"name":"Web Analytics","item":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/"},{"@type":"ListItem","position":5,"name":"Web Analytics Hub"}]},{"@type":"WebSite","@id":"https:\/\/wearekemb.com\/en\/#website","url":"https:\/\/wearekemb.com\/en\/","name":"kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation","description":"We help you bring your business to the next level","publisher":{"@id":"https:\/\/wearekemb.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wearekemb.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/wearekemb.com\/en\/#organization","name":"kemb GmbH","url":"https:\/\/wearekemb.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/wearekemb.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/02\/kemb-logo-512x512-1.png","contentUrl":"https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/02\/kemb-logo-512x512-1.png","width":512,"height":512,"caption":"kemb GmbH"},"image":{"@id":"https:\/\/wearekemb.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kemb-gmbh\/"]}]}},"_links":{"self":[{"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/pages\/8248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/comments?post=8248"}],"version-history":[{"count":0,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/pages\/8248\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/pages\/11408"}],"wp:attachment":[{"href":"https:\/\/wearekemb.com\/en\/wp-json\/wp\/v2\/media?parent=8248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}