{"id":5472,"date":"2023-04-04T15:03:45","date_gmt":"2023-04-04T15:03:45","guid":{"rendered":"https:\/\/wearekemb.com\/?page_id=5472"},"modified":"2024-05-02T11:42:49","modified_gmt":"2024-05-02T09:42:49","slug":"ua-google-analytics-4-comparison-reporting","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/web-analytics\/ua-google-analytics-4-comparison-reporting\/","title":{"rendered":"UA vs. GA4 Comparison Dashboard"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; background_image=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/04\/ga4-ua-migration-lookerstudio-1.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221; custom_padding=&#8221;2.8%||0%||false|false&#8221; custom_padding_tablet=&#8221;0%||||false|false&#8221; custom_padding_phone=&#8221;0%||||false|false&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/04\/ga4-ua-migration-lookerstudio-1.png&#8221; title_text=&#8221;ga4-ua-migration-lookerstudio&#8221; show_bottom_space=&#8221;off&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;120%|120%&#8221; max_width_tablet=&#8221;50%&#8221; max_width_phone=&#8221;75%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px|||||&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>UA VS. GA4 COMPARISON DASHBOARD<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;39e6fd91-7617-4707-900b-27b2858e0b35&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By now you would have migrated to Google Analytics 4. Now it&#8217;s time to make absolutely sure the move was carried out successfully for proper historical data comparisons when doing for example year-over-year analysis. We recently joined <span style=\"text-decoration: underline;\"><a href=\"https:\/\/affiliate.supermetrics.com\/1042.html\">Supermetrics<\/a><\/span> to discuss YoY analysis in GA4. Our comparative report will immediately tell whether critical metrics match or not.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Enter your email address and get the comparison dashboard template directly! We will also send you an email that includes instructions on how to use the template.<\/strong><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||4px|||&#8221; locked=&#8221;off&#8221; background_color=&#8221;#F2F2F2&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; column_structure=&#8221;1_2,1_2&#8243;][et_pb_column _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_code _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    region: \"na1\",<!-- [et_pb_line_break_holder] -->    portalId: \"8184650\",<!-- [et_pb_line_break_holder] -->    formId: \"fe81bc09-3170-46fa-b4ec-0b94d77e84b1\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>To learn more about YoY comparison between UA and GA4, read our Kemb Insights or watch our Webinar.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=&#8221;4.20.4&#8243; 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button_text_size=&#8221;18px&#8221; button_bg_color=&#8221;#F4C430&#8243; button_border_width=&#8221;0px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; button_text_size_tablet=&#8221;18px&#8221; button_text_size_phone=&#8221;14px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/www.youtube.com\/watch?v=efsBVZlHSkU&#8221; button_text=&#8221;Kemb Webinar with Supermetrics&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;18px&#8221; button_bg_color=&#8221;#F4C430&#8243; button_border_width=&#8221;0px&#8221; custom_margin=&#8221;0px|||-125px|false|false&#8221; custom_margin_tablet=&#8221;0px|||-125px|false|false&#8221; custom_margin_phone=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; hover_enabled=&#8221;0&#8243; button_text_size_tablet=&#8221;18px&#8221; button_text_size_phone=&#8221;14px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_2&#8243; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2a2f69&#8243; z_index=&#8221;10&#8243; min_height=&#8221;420px&#8221; custom_margin=&#8221;-3px||-2px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; background_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 21.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#d9d9d9&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why should I compare<br \/>UA to GA4 stats?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0;&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#d9d9d9&#8243; custom_padding=&#8221;||0px|||&#8221; text_font_size_phone=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The final changeover from Universal Analytics to Google Analytics 4 took place in July 2023 having made migration to the new platform a must. Now that it&#8217;s done, you might struggle in comparing the metrics between UA and GA4 after you&#8217;ve completed the migration process. Well, we have a very fast, and efficient solution for you to do proper year-over-year-comparisons. With our dashboard.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#d9d9d9&#8243; custom_padding=&#8221;||0px|||&#8221; text_font_size_phone=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>At a glance, you can easily compare the most important metrics between both analytics versions. As the data model between the two versions of analytics is quite different, we selected those metrics that are most likely to be comparable between UA and GA4 to provide a concrete and reliable dashboard for you and your yoy-marketing overview.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; z_index=&#8221;10&#8243; min_height=&#8221;431px&#8221; custom_margin=&#8221;-3px|||||&#8221; custom_padding=&#8221;||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; background_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 21.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#d9d9d9&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #171938;\">The Dashboard<br \/>Provides<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0;&#8221;][et_pb_blurb image=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/01\/home-BI.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;56px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Traffic Acquisition Comparison<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/01\/home-BI.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;56px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>User Acquisition Comparison<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_blurb image=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/01\/home-BI.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;56px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Channel Grouping Comparison<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/01\/home-BI.png&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;56px&#8221; module_class=&#8221;how-counter&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;|700|||||||&#8221; body_font_size=&#8221;20px&#8221; body_line_height=&#8221;120%&#8221; custom_margin=&#8221;||30px||false|false&#8221; animation_direction=&#8221;bottom&#8221; animation=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Behavioural Metrics Comparison: Pageviews per page title<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; z_index=&#8221;10&#8243; min_height=&#8221;431px&#8221; custom_margin=&#8221;-3px|||||&#8221; custom_padding=&#8221;||6px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; background_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 21.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#d9d9d9&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #171938;\">Analytics AT A GLANCE<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0;&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/10\/kemb-ua-ga4-dashboard-1.png&#8221; title_text=&#8221;kemb-ua-ga4-dashboard-1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>User and Traffic Acquisition<\/strong><\/h3>\n<p>Keep an eye on the behavior and trend on traffic and user acquisition numbers. Even though sessions are calculated differently in GA4 than in UA you should be able to have a low discrepancy between the metrics. This is a good indicator that UA and GA4 are receiving visitors consistently<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; background_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 21.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0;&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/10\/kemb-ua-ga4-dashboard-2-1.png&#8221; title_text=&#8221;kemb-ua-ga4-dashboard-2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Pageview Comparison<\/strong><\/h3>\n<p>Select the top 20 most viewed pages on your website and analyze the numbers. In the report you have the ability to also select individual pages and check the difference in numbers recorded between UA and GA4 for insights on how your pages are being viewed from period to period and highlights potential migration issues.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; background_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 21.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0;&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/10\/kemb-ua-ga4-dashboard-3-1.png&#8221; title_text=&#8221;kemb-ua-ga4-dashboard-3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong><span>Traffic Acquisition Channel Comparison<\/span><\/strong><\/h3>\n<p><span>You have the chance to compare individual channel groupings and analye their behavior. This table also allows you to drill down to session source\/medium dimension for more granularity in your comparison<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;new-member&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4c430&#8243; background_image=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2023\/03\/ga4-training-wearekemb.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; background_horizontal_offset=&#8221;-6%&#8221; min_height=&#8221;310px&#8221; custom_padding=&#8221;10px||0px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;30px||30px||true|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_image_tablet=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;29px|auto||auto||&#8221; custom_margin_tablet=&#8221;29px|auto||auto||&#8221; custom_margin_phone=&#8221;-50px|auto|-10px|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 29.25%!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0 !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"uagb-cta__title\">You need to know THAT you can rely on your data!<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 42%!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width:100% !important;&#8221; custom_css_main_element_phone=&#8221;width:100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||10px||false|false&#8221; custom_margin_phone=&#8221;||10px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"uagb-cta__wrap\">\n<p class=\"uagb-cta__desc\">The data you collect drives critical business decisions. So you need to be sure that you can put trust in the right figures. We&#8217;re here to help you get just that!<\/p>\n<\/div>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wearekemb.com\/en\/contact-us\/&#8221; button_text=&#8221;Get in touch right now!&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; button_text_size=&#8221;27px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700||on|||||&#8221; text_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Tools, we use<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; _builder_version=&#8221;4.19.4&#8243; 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custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 49% !important;&#8221; custom_css_main_element_phone=&#8221;width: 49% !important;&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eaeaea&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;3%||3%||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; background_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 21.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#d9d9d9&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #171938;\">WHY WE?<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;||margin-bottom: 0;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;||margin-bottom: 0;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We provide many years of experience in the field of web tracking and analytics. Hence, you can be sure that we know what we are doing. And our team of dedicated experts is extremely well-versed in working with the various Google tools you need. We know how to spot the right levers and we can help you optimize your tracking if we can find areas for improvements. By no means do we want to leave our customers with just presentations.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;width: 36.3333% !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width: 100% !important;&#8221; custom_css_main_element_phone=&#8221;width: 100% !important;&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Instead, we want to support and encourage you in acquiring the necessary skills you need, so that you feel confident in operating your setup even after we have completed the project. It goes without saying that we remain available to assist you with any questions you may have after the duration of a project. Because, at Kemb, we place great value on long-term relationships with our customers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;30px||30px||false|false&#8221; custom_padding_tablet=&#8221;30px||30px||false|false&#8221; custom_padding_phone=&#8221;30px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-wrap: wrap;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-wrap: wrap;&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;order: 2;&#8221; custom_css_main_element_phone=&#8221;order: 2;&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/wearekemb.com\/en\/contact-us\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Are YOU STILL Struggling TO COMPARE HISTORICAL DATA <span style=\"color: #3dafc9;\">BETWEEN UA AND Google Analytics 4? <\/span>Then we should tackle this <span style=\"color: #d5a30b;\">as quickly as possible.<\/span> PLEASE feel free to <span style=\"color: #d5a30b;\">contact us <\/span>using the contact form below!<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; 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custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4c430&#8243; custom_padding=&#8221;||112px||false|false&#8221; custom_padding_tablet=&#8221;30px||0px||false|false&#8221; custom_padding_phone=&#8221;30px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Compare now<\/h2>\n<p>Build the necessary trust in your web analytics data now with a clearly laid out comparison<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8184650,\n\t\t\t\t\t\t\t\t\tformId: \"b5e2b2fe-0edd-43f4-88ef-fba72c755070\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1784263370000-5092184627\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1784263370000-5092184627\"><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_padding=&#8221;||200px||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||30px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Related Posts<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog posts_number=&#8221;3&#8243; include_categories=&#8221;9&#8243; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; module_class=&#8221;related-posts et-blog-css-grid&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#171938&#8243; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;120%&#8221; body_text_align=&#8221;center&#8221; meta_font=&#8221;|700|||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#3dafc9&#8243; animation_direction=&#8221;bottom&#8221; border_width_all=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;|700|||||||&#8221; link_text_color=&#8221;#3dafc9&#8243; link_font_size=&#8221;24px&#8221; text_orientation=&#8221;right&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/wearekemb.com\/en\/blog\/\">see more<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UA VS. GA4 COMPARISON DASHBOARDBy now you would have migrated to Google Analytics 4. Now it&#8217;s time to make absolutely sure the move was carried out successfully for proper historical data comparisons when doing for example year-over-year analysis. We recently joined Supermetrics to discuss YoY analysis in GA4. Our comparative report will immediately tell whether [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":11408,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-5472","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UA vs. GA4 Comparison Dashboard - kemb GmbH - Your Partners in Business Intelligence, Marketing Digital Transformation<\/title>\n<meta name=\"description\" content=\"Having migrated from UA to GA4 you need to be able to do proper historical data comparisions (e.g. yoy-comparisons). 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