{"id":22154,"date":"2026-09-28T14:59:29","date_gmt":"2026-09-28T14:59:29","guid":{"rendered":"https:\/\/wearekemb.com\/?page_id=22154"},"modified":"2026-09-28T16:01:03","modified_gmt":"2026-09-28T16:01:03","slug":"chatgpt-ads-agency-run-ads-on-chatgpt","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/growth-marketing\/chatgpt-ads-agency-run-ads-on-chatgpt\/","title":{"rendered":"ChatGPT Ads Agency: Run Ads on ChatGPT"},"content":{"rendered":"

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GPT<\/p>\n\n\n\n

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ChatGPT Ads \u00b7 Kemb GmbH<\/p>\n\n\n\n

A NEW CHANNELIS OPENING UPJUST ONCE.<\/h1>\n\n\n\n

Since August 24, 2026, ChatGPT has been running ads in Germany, and there are still no benchmarks and hardly any competition. Those who start now will know in six months which conversational contexts and creatives work for their business. We\u2019ll help you get started: context strategy, tracking, and a test plan that turns your budget into insights. <\/p>\n\n\n\n

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Free initial consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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900 Mio.<\/h3>\n\n\n\n

weekly active ChatGPT users\u2014your target audience is already there<\/p>\n<\/div>\n\n\n\n

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31<\/h3>\n\n\n\n

European markets with ChatGPT Ads, including Germany, Austria, and Switzerland<\/p>\n<\/div>\n\n\n\n

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Aug. 2026<\/h3>\n\n\n\n

Launch in Germany, still without industry benchmarks<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Trusted By<\/p>\n\n\n\n

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The Problem<\/p>\n\n\n

New channel, old logic.<\/h2>\n\n\n

Many companies treat ChatGPT Ads like just another Google campaign: enter a keyword list, set the budget, and wait. This approach fails in three ways. There\u2019s no keyword auction, there are no benchmarks, and without proper tracking, no one can tell if the test was successful. <\/p>\n\n<\/div>\n\n\n

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The approach<\/p>\n\n\n

First context, then tracking, then scaling.<\/h2>\n\n\n

We start with clear hypotheses about which conversational contexts fit your offering, measure real conversions from day one, and scale only what can be proven.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n

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\n \u2192<\/span>\nKeyword lists from Google Ads don\u2019t work because ChatGPT serves ads based on conversational context<\/span>\n <\/div>\n
\n 01<\/span>\n
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Context Analysis<\/h4>\n

We translate your target audience and offer into the questions your buyers actually ask in ChatGPT, and derive the context hints for your campaigns from these.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\nWithout tracking, a test remains just a hunch.<\/span>\n <\/div>\n
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Tracking & Setup<\/h4>\n

OpenAI Pixel or Conversions API, integrated into your consent management system, plus creatives and landing pages formatted for the channel.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\nBudget is allocated before it\u2019s clear what works<\/span>\n <\/div>\n
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Testing & Scaling<\/h4>\n

Test phases with fixed success and termination criteria. Budget is only allocated where conversions are proven. <\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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Context Instead of Keywords<\/p>\n\n\n

There is no keyword auction in the traditional sense.<\/strong> Ads are served based on the context of the conversation, not on the word someone types. On Google, a user searches for \u201creal estate software.\u201d In ChatGPT, the same user asks: \u201cWhich software is best suited for managing real estate and real estate projects?\u201d It is precisely this context that determines whether your ad appears. <\/p>\n\n<\/div>\n\n<\/div>\n

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Services<\/p>\n\n\n\n

Your introduction to ChatGPT Ads.<\/h2>\n\n\n\n

From the initial channel check to a scaled campaign, with a team that\u2019s also familiar with your other channels.<\/p>\n\n\n\n

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01<\/p>\n\n\n\n

Setup<\/p>\n\n\n\n

Channel Check & Context Strategy<\/h3>\n\n\n\n

We verify whether your offering is eligible for promotion in Europe according to OpenAI\u2019s ad policies, identify relevant conversation contexts, and determine a realistic test budget. You\u2019ll receive a test plan with hypotheses, context hints, and success criteria. <\/p>\n\n\n\n

Learn more \u2192<\/a><\/p>\n<\/div>\n\n\n\n

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02<\/p>\n\n\n\n

Setup<\/p>\n\n\n\n

Tracking, Creatives & Campaigns<\/h3>\n\n\n\n

Setup of the OpenAI Pixel or Conversions API via your consent management system, account and campaign setup, as well as ads in the channel format: title up to 50 characters, description up to 100 characters, image.<\/p>\n\n\n\n

Learn more \u2192<\/a><\/p>\n<\/div>\n\n\n\n

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03<\/p>\n\n\n\n

Operations<\/p>\n\n\n\n

Optimization, Reporting & Scaling<\/h3>\n\n\n\n

Ongoing evaluation by context and creatives, bid management balancing CPM, CPC, and conversion optimization, and reporting that places ChatGPT Ads right alongside Google Ads and your other channels.<\/p>\n\n\n\n

Learn more \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\n <\/span>\n \n GROWTH<\/strong>\nFLYWHEEL<\/span>\n <\/span>\n <\/div>\n\n
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Part of the Growth Flywheel<\/p>\n

We\u2019re happy to take on the individual components. Ultimately, however, it\u2019s never about isolated pieces \u2014 it\u2019s about the bigger picture. <\/p>\n

Every service is designed to fit into the system \u2014 so that tracking, the team and activation work together to drive the flywheel.<\/p>\n <\/div>\n\n

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\n More about the Growth Flywheel \u2192<\/a>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n

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Privacy Policy<\/p>\n\n\n\n

Your customers\u2019 privacy is protected. Your tracking remains clean. <\/h2>\n\n\n\n

In Germany, the EEA, and Switzerland, personalized ads are disabled by default. Ads are served based solely on the current conversation, as well as location, language, and device, and advertisers do not see conversation content\u2014only aggregated metrics such as impressions and clicks. We set up tracking on a consent-based model and use customer data\u2014for example, for Custom Audiences\u2014only with a clear legal basis. <\/p>\n\n\n\n

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Schedule an initial consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n

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Honesty<\/p>\n\n\n\n

Who Benefits from ChatGPT Ads.<\/h2>\n\n\n\n

Not every channel is right for every business. We\u2019ll tell you upfront whether it\u2019s worth testing. <\/p>\n\n\n\n

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It\u2019s the right fit for us if\u2026<\/p>\n\n\n\n

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Your customers research and compare options before making a purchase\u2014such as with software, B2B services, or products that require explanation<\/p><\/div>\n

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You can measure conversions or want to set up tracking with us<\/p><\/div>\n

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You\u2019re planning a test budget that\u2019s designed to deliver insights\u2014rather than immediate ROAS\u2014in the first few weeks<\/p><\/div>\n

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You want to learn early on, rather than chasing proven patterns a year down the line<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Less suitable if\u2026<\/p>\n\n\n\n

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You offer healthcare, financial, or legal services: OpenAI currently does not allow these outside the U.S.<\/p><\/div>\n

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You want to advertise individual real estate listings or job openings\u2014this is prohibited worldwide<\/p><\/div>\n

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You expect predictable costs per lead starting from the first month<\/p><\/div>\n

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Your foundations in Google Ads and tracking aren\u2019t yet in place\u2014in that case, we\u2019re better off starting there<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nVS<\/span>\n<\/div>\n<\/div>\n

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Why Kemb<\/p>\n\n\n\n

Senior. Direct. No agency layers.<\/span><\/h2>\n\n\n\n
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Senior only<\/p>\n\n\n\n

No junior staffing<\/h3>\n\n\n\n

Every project is handled directly by experienced consultants\u2014never delegated.<\/p>\n<\/div>\n\n\n\n

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100%<\/p>\n\n\n\n

Transparency<\/h3>\n\n\n\n

Close collaboration from onboarding through offboarding. No black box.ne Blackbox. <\/p>\n<\/div>\n\n\n\n

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Fixed scope<\/p>\n\n\n\n

Clear deliverables<\/h3>\n\n\n\n

No hourly billing model. You know exactly what you\u2019re getting upfront. <\/p>\n<\/div>\n\n\n\n

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Data first<\/p>\n\n\n\n

Measurable results<\/h3>\n\n\n\n

Every project ends with a result expressed in numbers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Your point of contact<\/p>\n\n\n

You\u2019ll be speaking directly to the expert.<\/h2>\n\n\n
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Martijn Burgman<\/h3>\n\n\n

Co-Founder \u00b7 CMO<\/p>\n\n\n

Martijn has been building data-driven marketing strategies for start-ups and SMEs in the DACH region for over 10 years. He has supported over 100 companies with SEO, content and paid advertising \u2014 focusing on measurable results, not just attractive reports. <\/p>\n\n\n

\u201cGood marketing doesn\u2019t need a big budget. It needs clarity about what works. And the courage to leave the rest out.\u201d <\/p>\n\n\n

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SEO \/ AEO<\/p>\n\n\n

Content Strategy<\/p>\n\n\n

PPC<\/p>\n\n\n

Analytics<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Votes<\/p>\n\n\n\n

What customers really say.<\/h2>\n\n\n\n
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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!” <\/p>\n\n\n\n

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\"Simon<\/div>\n\n\n\n

Simon K\u00f6stler-Prada<\/strong> \u2014 Co-Founder of STUR<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“Very good support \u2013 super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.” <\/p>\n\n\n\n

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\"Teresa<\/div>\n\n\n\n

Teresa Fernandez<\/strong> \u2014 Marketing Lead at Tanso<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!” <\/p>\n\n\n\n

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\"Max<\/div>\n\n\n\n

Max Wittrock<\/strong> \u2014 Co-Founder of zeroLabs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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FAQ<\/p>\n\n\n\n

Frequently asked questions<\/h2>\n\n\n\n
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What are ChatGPT Ads, and when did they launch in Germany?+<\/span><\/h3>\n

ChatGPT Ads are advertisements that OpenAI displays among ChatGPT\u2019s responses and clearly labels as sponsored. They have been running in Germany since August 24, 2026, along with 30 other European markets. Only adult users on the Free plan see these ads; the Go, Plus, Pro, Business, and Enterprise plans remain ad-free. <\/p>\n<\/div>\n\n\n\n

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How does targeting work for ChatGPT Ads without keywords?+<\/span><\/h3>\n

ChatGPT Ads are displayed based on the context of the conversation, not on individual search terms. Advertisers describe topics and needs in natural language, and OpenAI matches these to the conversation, the landing page, and settings such as country and device. There is no traditional keyword auction like the one used in Google Ads. <\/p>\n<\/div>\n\n\n\n

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What data do advertisers receive from ChatGPT Ads?+<\/span><\/h3>\n

Advertisers do not have access to conversation content, names, email addresses, or exact locations. They see aggregated metrics such as impressions, clicks, costs, and conversions. In Germany, the EEA, and Switzerland, personalized ads are also disabled at launch. <\/p>\n<\/div>\n\n\n\n

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Which industries are prohibited from advertising on ChatGPT?+<\/span><\/h3>\n

Globally, prohibited categories include gambling, alcohol, tobacco, cannabis, dating, political content, and certain real estate and job listings. Health, financial, and legal services are currently generally not permitted outside the U.S. In addition, ads generally do not appear in conversations about health or mental health issues. <\/p>\n<\/div>\n\n\n\n

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How much do ChatGPT Ads cost?+<\/span><\/h3>\n

There is no official price list; the price is determined through an auction. Billing is based on cost per thousand impressions (CPM), cost per click (CPC), or conversion-optimized rates. Since there are no reliable benchmarks for the DACH region yet, we recommend a clearly defined test budget and scaling up only after proven results. <\/p>\n<\/div>\n\n\n\n

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Do ads influence ChatGPT\u2019s responses?+<\/span><\/h3>\n

According to OpenAI, no. Ads appear separately below the response and are labeled as sponsored; the response itself remains independent. Anyone who wants to be mentioned in the responses themselves needs organic AI visibility (GEO), not an ad. <\/p>\n<\/div>\n\n\n\n

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Do ChatGPT Ads replace Google Ads?+<\/span><\/h3>\n

No, they complement them. Google Ads reaches people searching for a specific term, while ChatGPT Ads reaches people working through a problem in a conversation. We recommend setting up ChatGPT Ads as a test channel alongside existing Google Ads campaigns and comparing both within the same reporting framework. <\/p>\n<\/div>\n\n\n\n

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How do you measure the success of ChatGPT Ads?+<\/span><\/h3>\n

Via the OpenAI Pixel in the browser or the Conversions API on the server side, each integrated into the website\u2019s consent management system. This allows you to track leads, appointment bookings, registrations, and purchases. By consolidating this data with that from other channels, you can directly compare ChatGPT Ads with Google Ads. <\/p>\n<\/div>\n<\/div>\n

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More from Kemb<\/p>\n\n\n\n

Further Services<\/h2>\n\n\n\n

ChatGPT Ads work best when combined with search, AI visibility, and accurate tracking.<\/p>\n\n\n\t

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Google Ads<\/a><\/h3>\r\n\t\t\t

Google Ads with Kemb: precise audience targeting, accurate conversion tracking, and ongoing campaign optimization\u2014Search, Shopping, and Performance Max\u2014all from a single source.<\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

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SEO & AEO<\/a><\/h3>\r\n\t\t\t

SEO and AEO as a Single System: Technical Audits, Keyword Mapping, and Structured Data to Help You Rank on Google and Be Cited in AI Responses.<\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

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Content Marketing<\/a><\/h3>\r\n\t\t\t

Content Marketing for Small and Medium-Sized Businesses: Strategy, editorial calendar, and content that ranks well and gets cited in AI responses. Audit, strategy, and more\u2014all from a single source. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t