{"id":21112,"date":"2026-07-20T14:11:04","date_gmt":"2026-07-20T14:11:04","guid":{"rendered":"https:\/\/wearekemb.com\/growth-marketing\/paid-ads\/"},"modified":"2026-08-14T14:58:59","modified_gmt":"2026-08-14T14:58:59","slug":"paid-ads","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/growth-marketing\/paid-ads\/","title":{"rendered":"Paid Ads"},"content":{"rendered":"

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PAID<\/p>\n\n\n\n

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Paid Ads \u00b7 Kemb GmbH<\/p>\n\n\n\n

ALLOCATE THE BUDGET WHERE IT’. NOT WHEREIT STANDS OUT. <\/h1>\n\n\n\n

Google, LinkedIn, Microsoft, and Meta as a single system instead of five separate accounts. Allocate your budget where your target audience actually makes purchases. For small and medium-sized businesses that want to know which platform generates which revenue\u2014not just which one delivers the most impressions. <\/p>\n\n\n\n

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Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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+10 years<\/h3>\n\n\n\n

Experience with paid media on Google, LinkedIn, Microsoft, and Meta<\/p>\n<\/div>\n\n\n\n

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100+<\/h3>\n\n\n\n

Supporting clients with data-driven paid strategies<\/p>\n<\/div>\n\n\n\n

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5.0 \u2605<\/h3>\n\n\n\n

21 Google reviews \u2014 each one well-deserved<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Trusted By<\/p>\n\n\n\n

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The Problem<\/p>\n\n\n\n

Five platforms, one budget, no priority.<\/h2>\n\n\n\n

Historically, most paid-ads accounts have grown channel by channel, without anyone deciding where the next budget allocation would yield the greatest return. Automated bidding, such as Performance Max, now accounts for over 60% of Google Ads spending. If you don\u2019t feed these systems clean data, you\u2019re throwing your budget away into a black box instead of controlling it. <\/p>\n<\/div>\n\n\n\n

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The Approach<\/p>\n\n\n\n

First, prioritize; then, choose a platform; then, scale.<\/h2>\n\n\n\n

We optimize your budget, tracking, and platform selection so that every euro goes where your target audience actually engages\u2014not where a platform happens to be making the most noise.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\n \u2192<\/span>\n Existing accounts have grown more than planned; tracking across platforms is inconsistent<\/span>\n <\/div>\n
\n 01<\/span>\n
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Audit & Diagnosis<\/h4>\n

Existing accounts, tracking, and budget allocation across all platforms\u2014where is the budget being wasted, and where are priorities lacking?<\/p>\n <\/div>\n <\/div>\n\n

\n \u2192<\/span>\n Budget allocated based on platform trends rather than your target audience\u2019s purchasing behavior<\/span>\n <\/div>\n
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Strategy & Prioritization<\/h4>\n

A mix of platforms and budget allocation based on target audience and purchasing behavior, not on trends.<\/p>\n <\/div>\n <\/div>\n\n

\n \u2192<\/span>\n Automated bidding operates without clear signals\u2014a black box instead of control<\/span>\n <\/div>\n
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Implementation & Optimization<\/h4>\n

Ongoing management of bids, creatives, and budget\u2014using clear signals instead of a black-box approach.<\/p>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n

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AI Bidding<\/p>\n\n\n\n

In 2026, automated bidding will be the norm, not the exception.<\/strong> At Google, Meta, and increasingly LinkedIn as well, algorithms determine bids, placement, and creative selection. We provide these systems with clean conversion data and curated audience signals so that automation manages your budget instead of wasting it. <\/p>\n<\/div>\n<\/div>\n

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Services<\/p>\n\n\n\n

What We Provide<\/h2>\n\n\n\n

No off-the-shelf package. Clear scope, dedicated points of contact, measurable results. <\/p>\n\n\n\n

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01<\/p>\n\n\n\n

Targeting<\/p>\n\n\n\n

Paid Ads Targeting<\/h3>\n\n\n\n

Target audience research and targeting strategy across all platforms. Who your customers are, where they can be reached, and what message to use. The foundation on which every campaign is built. <\/p>\n\n\n\n

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02<\/p>\n\n\n\n

Google<\/p>\n\n\n\n

Google Ads<\/h3>\n\n\n\n

Search, Shopping, Performance Max, and Display \u2014 campaign structure, tracking, and optimization in detail. Dedicated, in-depth support for the channel that accounts for the largest share of the budget for most clients. <\/p>\n\n\n\n

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03<\/p>\n\n\n\n

Optimization<\/p>\n\n\n\n

Campaign Optimization & Reporting<\/h3>\n\n\n\n

Ongoing management of budgets, bids, and creatives across all platforms, consolidated into a single report that shows revenue per channel\u2014not just clicks and impressions.<\/p>\n\n\n\n

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\n <\/span>\n \n GROWTH<\/strong>\nFLYWHEEL<\/span>\n <\/span>\n <\/div>\n\n
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Part of the Growth Flywheel<\/p>\n

We\u2019re happy to take on the individual components. Ultimately, however, it\u2019s never about isolated pieces \u2014 it\u2019s about the bigger picture. <\/p>\n

Every service is designed to fit into the system \u2014 so that tracking, the team and activation work together to drive the flywheel.<\/p>\n <\/div>\n\n

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\n More about the Growth Flywheel \u2192<\/a>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n

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Honesty<\/p>\n\n\n\n

When to pass\u2014and when not to.<\/h2>\n\n\n\n

We’d rather work with the right customers than with everyone. That saves time for both sides. <\/p>\n\n\n\n

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You’ll be in the right place with us if\u2026<\/p>\n\n\n\n

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You have measurable conversions\u2014inquiries, leads, or sales<\/p><\/div>\n

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You want to understand which platform generates which revenue, not just which one costs the most<\/p><\/div>\n

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You’re willing to shift your budget between platforms if the data supports it<\/p><\/div>\n

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Your team should learn alongside us\u2014we build knowledge, not dependency<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Less suitable if\u2026<\/p>\n\n\n\n

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Conversion tracking is not currently set up or cannot be set up<\/p><\/div>\n

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The budget for a smooth learning phase across multiple platforms is currently too tight<\/p><\/div>\n

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Paid ads are currently treated more as a cost center than as a growth driver at your company<\/p><\/div>\n

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Currently, no one internally can make decisions regarding the budget and platform priorities<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nVS<\/span>\n<\/div>\n<\/div>\n

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Why Kemb<\/p>\n\n\n\n

Senior. Direct. No agency levels.<\/span><\/h2>\n\n\n\n
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Seniors Only<\/p>\n\n\n\n

No Junior Staffing<\/h3>\n\n\n\n

Every project is handled directly by experienced consultants\u2014not outsourced.<\/p>\n<\/div>\n\n\n\n

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100%<\/p>\n\n\n\n

Transparency<\/h3>\n\n\n\n

Close communication from onboarding through offboarding. No black box. <\/p>\n<\/div>\n\n\n\n

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Fix-Scope<\/p>\n\n\n\n

Clear Deliverables<\/h3>\n\n\n\n

No hourly rate. You know exactly what you’re getting ahead of time. <\/p>\n<\/div>\n\n\n\n

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Data First<\/p>\n\n\n\n

Measurable Results<\/h3>\n\n\n\n

Every project ends with a result that can be expressed in numbers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Your point of contact<\/p>\n\n\n

You\u2019ll be speaking directly to the expert.<\/h2>\n\n\n
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Martijn Burgman<\/h3>\n\n\n

Co-Founder \u00b7 CMO<\/p>\n\n\n

Martijn has been building data-driven marketing strategies for start-ups and SMEs in the DACH region for over 10 years. He has supported over 100 companies with SEO, content and paid advertising \u2014 focusing on measurable results, not just attractive reports. <\/p>\n\n\n

\u201cGood marketing doesn\u2019t need a big budget. It needs clarity about what works. And the courage to leave the rest out.\u201d <\/p>\n\n\n

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SEO \/ AEO<\/p>\n\n\n

Content Strategy<\/p>\n\n\n

PPC<\/p>\n\n\n

Analytics<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Votes<\/p>\n\n\n\n

What customers really say.<\/h2>\n\n\n\n
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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!” <\/p>\n\n\n\n

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\"Simon<\/div>\n\n\n\n

Simon K\u00f6stler-Prada<\/strong> \u2014 Co-Founder of STUR<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“Very good support \u2013 super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.” <\/p>\n\n\n\n

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\"Teresa<\/div>\n\n\n\n

Teresa Fernandez<\/strong> \u2014 Marketing Lead at Tanso<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!” <\/p>\n\n\n\n

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\"Max<\/div>\n\n\n\n

Max Wittrock<\/strong> \u2014 Co-Founder of zeroLabs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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FAQ<\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n
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Which platforms does Kemb cover for paid ads?+<\/span><\/h3>\n

Google Ads, Microsoft Ads (Bing), Meta Ads (Facebook & Instagram), and LinkedIn Ads. Which platforms make sense for you depends on your target audience and your offering\u2014we\u2019ll determine that during our initial consultation, rather than recommending all channels across the board. <\/p>\n<\/div>\n\n\n\n

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How does Kemb decide which budget goes to which platform?+<\/span><\/h3>\n

Based on target audience reach, purchasing behavior, and historical conversion data\u2014not on platform trends. The audit will show you where your current budget is having an impact and where it\u2019s being wasted before we propose a new allocation. <\/p>\n<\/div>\n\n\n\n

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What is the difference between paid ad targeting and Google Ads management?+<\/span><\/h3>\n

Targeting is the cross-platform strategy for audience selection and budget allocation. Our Google Ads management service provides in-depth support for this specific channel\u2014including campaign structure, tracking, Performance Max, and Shopping. Many clients start with targeting and then focus on the channel with the greatest potential. <\/p>\n<\/div>\n\n\n\n

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How much of a budget do I need for paid ads across multiple platforms?+<\/span><\/h3>\n

That depends on the market, the competition, and the cost per click on each platform. During our initial consultation, we\u2019ll determine a realistic starting budget based on your margins and conversion goals\u2014it\u2019s better to start by focusing on 1\u20132 platforms rather than spreading your budget too thinly from the outset. <\/p>\n<\/div>\n\n\n\n

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How does Kemb handle automated bidding, such as Performance Max?+<\/span><\/h3>\n

We organize audience signals, conversion values, and asset groups so that automated bidding runs on clean data, rather than letting it run unchecked. We use automation strategically, not as a \u201cblack box\u201d substitute for strategy. <\/p>\n<\/div>\n\n\n\n

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Does Kemb take over existing paid-ads accounts, or do you always set them up from scratch?+<\/span><\/h3>\n

Both. We set up accounts from scratch or take over and optimize existing ones\u2014always following an audit that identifies wasted reach and budget across all platforms. <\/p>\n<\/div>\n\n\n\n

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How does Kemb report on paid ad results?+<\/span><\/h3>\n

Through consolidated reporting that shows revenue and conversions by platform, rather than just clicks and impressions. This lets you see, across all platforms, where your budget is going and what results it\u2019s delivering. <\/p>\n<\/div>\n\n\n\n

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For which companies are paid ads across multiple platforms a good fit?+<\/span><\/h3>\n

For companies with measurable conversions that can reach target audiences on more than one platform\u2014such as B2B providers that target both search queries on Google and decision-makers on LinkedIn. During our initial consultation, we\u2019ll give you an honest assessment of whether this is a good investment for you. <\/p>\n<\/div>\n<\/div>\n

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More from Kemb<\/p>\n\n\n\n

Additional Services<\/h2>\n\n\n\n

Paid Ads is part of our growth marketing system. Often goes hand in hand with: <\/p>\n\n\n\t

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Growth Marketing<\/a><\/h3>\r\n\t\t\t

Growth Marketing for SMEs: Kemb combines SEO\/AEO, content and paid ads into a data-driven system. Visible on Google and in ChatGPT & Co. <\/p>\r\n\t\t\t

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Business Intelligence<\/a><\/h3>\r\n\t\t\t

Business Intelligence means relying on a reliable database rather than gut feelings. Kemb sets up your BI infrastructure, reports, and key metric logic. <\/p>\r\n\t\t\t

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Web Analytics<\/a><\/h3>\r\n\t\t\t

Web Analytics with Kemb: GA4 setup, training, and attribution optimization\u2014so you know which marketing channels are truly effective.<\/p>\r\n\t\t\t

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