{"id":21109,"date":"2026-08-12T07:35:23","date_gmt":"2026-08-12T07:35:23","guid":{"rendered":"https:\/\/wearekemb.com\/growth-marketing\/google-ads\/"},"modified":"2026-08-20T10:33:59","modified_gmt":"2026-08-20T10:33:59","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/growth-marketing\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"

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ADS<\/p>\n\n\n\n

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Google Ads \u00b7 Kemb GmbH<\/p>\n\n\n\n

GOOGLE ADS THAT DRIVE TRAFFIC TO YOUR BUSINESS.<\/h1>\n\n\n\n

Search campaigns, Shopping, and Performance Max, built on a clearly defined target audience and accurate conversion tracking. For fine-tuning keywords and target audiences, we work closely with our targeting team to ensure that every campaign reaches the right people before it\u2019s scaled up. <\/p>\n\n\n\n

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Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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+10 years<\/h3>\n\n\n\n

Experience in Paid Search & PPC<\/p>\n<\/div>\n\n\n\n

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100+<\/h3>\n\n\n\n

Supporting customers with data-driven campaigns<\/p>\n<\/div>\n\n\n\n

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5.0 \u2605<\/h3>\n\n\n\n

21 Google reviews, each one well-deserved<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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Trusted By<\/p>\n\n\n\n

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The Problem<\/p>\n\n\n

Lots of clicks, not much substance.<\/h2>\n\n\n

Most accounts have grown organically over the years rather than being strategically planned. Target audiences are poorly defined, tracking measures the wrong metrics, and Performance Max operates as a black box. In the end, it\u2019s nearly impossible to tell which campaign generated which revenue. <\/p>\n\n<\/div>\n\n\n

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The Approach<\/p>\n\n\n

First, the target audience; then, tracking; then, scaling.<\/h2>\n\n\n

First, we determine who the campaign is intended to reach; then, how we\u2019ll measure that accurately; and only after that, how we\u2019ll scale it. In that order\u2014not the other way around. <\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n

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\n \u2192<\/span>\n Ads are running, but no one knows if they\u2019re reaching the right audience<\/span>\n <\/div>\n
\n 01<\/span>\n
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Target Audience & Keyword Analysis<\/h4>\n

ICP definition, search intent, and keyword research\u2014all before spending a single euro from the budget.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Tracking measures clicks instead of actual inquiries and revenue<\/span>\n <\/div>\n
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Account Setup & Tracking<\/h4>\n

Campaign structure by product and margin, conversion tracking via GA4 and Enhanced Conversions.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Performance Max and algorithms operate as a black box with no transparency<\/span>\n <\/div>\n
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Optimization & Scaling<\/h4>\n

We continuously optimize bids, assets, and target audiences. We scale what is profitable. <\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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AI Search<\/p>\n\n\n

Paid is AI-driven.<\/strong> Performance Max and AI Max are increasingly handling bids, placements, and creatives automatically. We provide these systems with the right signals\u2014accurate conversion data, curated assets, and audience insights\u2014rather than letting them run as a black box. <\/p>\n\n<\/div>\n\n<\/div>\n\n\n

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Services<\/p>\n\n\n\n

What We Provide<\/h2>\n\n\n\n

No off-the-shelf package. Clear scope, dedicated points of contact, measurable results. <\/p>\n\n\n\n

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01<\/p>\n\n\n\n

Targeting<\/p>\n\n\n\n

Keyword & Audience Targeting<\/h3>\n\n\n\n

Analysis of your market, your competitors, and your ideal customer profiles (ICP), from which we derive the keywords and target audience segments that form the basis of your campaigns.<\/p>\n\n\n\n

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02<\/p>\n\n\n\n

Structure<\/p>\n\n\n\n

Account Setup & Conversion Tracking<\/h3>\n\n\n\n

Campaign structure based on products and margins, conversion tracking (GA4, Enhanced Conversions, server-side where necessary), and ad copy that aligns with search intent.<\/p>\n\n\n\n

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03<\/p>\n\n\n\n

Operation<\/p>\n\n\n\n

Optimization, Scaling, and Workshops<\/h3>\n\n\n\n

Ongoing bid and negative keyword management, Performance Max and Shopping campaigns managed strategically rather than blindly, as well as workshops that empower your team to interpret reports on their own.<\/p>\n\n\n\n

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\n <\/span>\n \n GROWTH<\/strong>\nFLYWHEEL<\/span>\n <\/span>\n <\/div>\n\n
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Part of the Growth Flywheel<\/p>\n

We\u2019re happy to take on the individual components. Ultimately, however, it\u2019s never about isolated pieces \u2014 it\u2019s about the bigger picture. <\/p>\n

Every service is designed to fit into the system \u2014 so that tracking, the team and activation work together to drive the flywheel.<\/p>\n <\/div>\n\n

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\n More about the Growth Flywheel \u2192<\/a>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n

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Reporting<\/p>\n\n\n\n

You can see at any time what your budget covers.<\/h2>\n\n\n\n

Our SEA reporting consolidates spending, conversions, and revenue per campaign in one place, updated daily, with alerts for outliers. It\u2019s not a black box\u2014it\u2019s a clear view of what\u2019s working. <\/p>\n\n\n\n

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Talk to us \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n

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Honesty<\/p>\n\n\n\n

When we should pass, and when we shouldn’t.<\/h2>\n\n\n\n

We’d rather work with the right customers than with everyone. That saves time for both sides. <\/p>\n\n\n\n

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You’ll be in the right place with us if\u2026<\/p>\n\n\n\n

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You have measurable conversions, inquiries, leads, or sales<\/p><\/div>\n

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You have a clearly defined target audience (ICP) or would like to develop one together<\/p><\/div>\n

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You want to understand which campaigns and target audiences actually drive revenue<\/p><\/div>\n

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Your team should learn alongside you; we’re building knowledge, not dependency<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Less suitable if\u2026<\/p>\n\n\n\n

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You cannot or do not want to set up conversion tracking<\/p><\/div>\n

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You expect results without a viable budget<\/p><\/div>\n

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If marketing is a cost center for you, not a growth driver<\/p><\/div>\n

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No one within the company can make decisions about the budget, target audience, and goals<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nVS<\/span>\n<\/div>\n<\/div>\n\n\n

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Why Kemb<\/p>\n\n\n\n

Senior. Direct. No agency levels.<\/span><\/h2>\n\n\n\n
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Seniors Only<\/p>\n\n\n\n

No Junior Staffing<\/h3>\n\n\n\n

Every project is handled directly by experienced consultants\u2014not delegated.<\/p>\n<\/div>\n\n\n\n

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100%<\/p>\n\n\n\n

Transparency<\/h3>\n\n\n\n

Close communication from onboarding through offboarding. No black box. <\/p>\n<\/div>\n\n\n\n

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Fix-Scope<\/p>\n\n\n\n

Clear Deliverables<\/h3>\n\n\n\n

No hourly rate. You know exactly what you’re getting ahead of time. <\/p>\n<\/div>\n\n\n\n

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Data First<\/p>\n\n\n\n

Measurable Results<\/h3>\n\n\n\n

Every project ends with a result that can be expressed in numbers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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Your point of contact<\/p>\n\n\n

You\u2019ll be speaking directly to the expert.<\/h2>\n\n\n
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Martijn Burgman<\/h3>\n\n\n

Co-Founder \u00b7 CMO<\/p>\n\n\n

Martijn has been building data-driven marketing strategies for start-ups and SMEs in the DACH region for over 10 years. He has supported over 100 companies with SEO, content and paid advertising \u2014 focusing on measurable results, not just attractive reports. <\/p>\n\n\n

\u201cGood marketing doesn\u2019t need a big budget. It needs clarity about what works. And the courage to leave the rest out.\u201d <\/p>\n\n\n

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SEO \/ AEO<\/p>\n\n\n

Content Strategy<\/p>\n\n\n

PPC<\/p>\n\n\n

Analytics<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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Votes<\/p>\n\n\n\n

What customers really say.<\/h2>\n\n\n\n
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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!” <\/p>\n\n\n\n

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\"Simon<\/div>\n\n\n\n

Simon K\u00f6stler-Prada<\/strong> \u2014 Co-Founder of STUR<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“Very good support \u2013 super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.” <\/p>\n\n\n\n

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\"Teresa<\/div>\n\n\n\n

Teresa Fernandez<\/strong> \u2014 Marketing Lead at Tanso<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!” <\/p>\n\n\n\n

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\"Max<\/div>\n\n\n\n

Max Wittrock<\/strong> \u2014 Co-Founder of zeroLabs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n

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FAQ<\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n
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How quickly will we see initial results with Google Ads?+<\/span><\/h3>\n

Initial data after just a few days; reliable optimizations after 2\u20134 weeks. Smart bidding strategies require a short learning phase, so we start with accurate tracking and a clearly defined target audience to ensure this phase is based on real data. <\/p>\n<\/div>\n\n\n\n

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How much should I budget for Google Ads?+<\/span><\/h3>\n

That depends on the market, the competition, and click prices. During our initial consultation, we\u2019ll determine a realistic starting budget based on your margins and conversion goals\u2014it\u2019s better to start with a focused approach than to spread your budget too thinly. <\/p>\n<\/div>\n\n\n\n

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How does Google Ads differ from your audience and keyword targeting service?+<\/span><\/h3>\n

Targeting is the groundwork: who to reach, with which keywords, and with what message. Google Ads is the implementation on the platform: account setup, tracking, and campaign management. In most projects, these two go hand in hand. <\/p>\n<\/div>\n\n\n\n

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What types of campaigns do you use?+<\/span><\/h3>\n

Depending on the business model and goals: search campaigns for specific demand, Shopping, and Performance Max for e-commerce, and Demand Gen for reach. We combine them in a way that allows them to complement each other rather than cannibalize each other. <\/p>\n<\/div>\n\n\n\n

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How do you set up conversion tracking?+<\/span><\/h3>\n

Via GA4 and Google Ads conversions, using Enhanced Conversions and, where necessary, server-side tracking. Value attribution is key: actual revenue or lead values instead of simply counting clicks. <\/p>\n<\/div>\n\n\n\n

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Do you take over existing accounts, or do you start from scratch?+<\/span><\/h3>\n

Both. We either launch accounts from scratch or take over and optimize existing ones\u2014always following an audit that identifies target audience fit, potential, and budget waste. <\/p>\n<\/div>\n\n\n\n

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Do you use Performance Max?+<\/span><\/h3>\n

Yes, but in a controlled way\u2014not as a black box. We structure asset groups, define target audience signals and conversion values, and use exclusions so you can track where the results are coming from. <\/p>\n<\/div>\n\n\n\n

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How do you report on the results?+<\/span><\/h3>\n

About our in-house SEA reporting: Revenue and conversions per campaign instead of just click counts, plus regular calls. You can see at any time where your budget is going and what results it\u2019s delivering. <\/p>\n<\/div>\n<\/div>\n\n\n

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More from Kemb<\/p>\n\n\n\n

Additional Services<\/h2>\n\n\n\n

Google Ads is part of our growth marketing system. Often goes hand in hand with: <\/p>\n\n\n\t

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Growth Marketing<\/a><\/h3>\r\n\t\t\t

Growth Marketing for SMEs: Kemb combines SEO\/AEO, content and paid ads into a data-driven system. Visible on Google and in ChatGPT & Co. <\/p>\r\n\t\t\t

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SEO & AEO<\/a><\/h3>\r\n\t\t\t

SEO and AEO as a Single System: Technical Audits, Keyword Mapping, and Structured Data to Help You Rank on Google and Be Cited in AI Responses.<\/p>\r\n\t\t\t

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Business Intelligence<\/a><\/h3>\r\n\t\t\t

Business Intelligence means relying on a reliable database rather than gut feelings. Kemb sets up your BI infrastructure, reports, and key metric logic. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t