{"id":21104,"date":"2026-07-20T14:44:44","date_gmt":"2026-07-20T14:44:44","guid":{"rendered":"https:\/\/wearekemb.com\/seo-audit\/"},"modified":"2026-08-14T15:00:28","modified_gmt":"2026-08-14T15:00:28","slug":"seo-audit","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/growth-marketing\/seo-audit\/","title":{"rendered":"SEO Audit"},"content":{"rendered":"

<\/p>\n\n

\n

AUDIT<\/p>\n\n\n\n

\n
\n

Technical SEO Audit \u00b7 Kemb GmbH<\/p>\n\n\n\n

YOUR WEBSITE HAS BEEN CHECKED.FOR GOOGLE. AND FORAI CRAWLER. <\/h1>\n\n\n\n

A technical SEO audit reveals where your website\u2019s crawlability, indexing, and performance are hurting your rankings. At Kemb, we also check whether GPTBot, ClaudeBot, and PerplexityBot can even read your content. A page that\u2019s optimized for Google may still be invisible to AI systems. <\/p>\n\n\n\n

\n
Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

+10 years<\/h3>\n\n\n\n

Experience in technical SEO audits and crawl optimization<\/p>\n<\/div>\n\n\n\n

\n

100+<\/h3>\n\n\n\n

Supporting clients with data-driven SEO strategies<\/p>\n<\/div>\n\n\n\n

\n

5.0 \u2605<\/h3>\n\n\n\n

21 Google reviews, each one well-deserved<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Trusted By<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n\n
\n\n
\n\n

The Problem<\/p>\n\n\n

Optimized for Google, invisible to AI crawlers.<\/h2>\n\n\n

Most technical SEO issues have remained the same for years: incorrect robots.txt files, messy sitemaps, slow load times, and a lack of a mobile-first structure. What a traditional audit overlooks is whether GPTBot, ClaudeBot, and PerplexityBot are even allowed to crawl the site, and whether structured data is available that AI systems need for citations. <\/p>\n\n<\/div>\n\n\n

\n\n

The Approach<\/p>\n\n\n

One audit, two target audiences: Google and AI.<\/h2>\n\n\n

We\u2019re examining the same technical foundation that traditional SEO has always relied on, and supplementing it with the factors that will determine AI visibility in 2026: crawlability, rendering, and structured data.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n

\n
\n \u2192<\/span>\n Robots.txt and sitemaps are often never checked for AI crawler access<\/span>\n <\/div>\n
\n 01<\/span>\n
\n

Consulting<\/h4>\n

A brief discussion about the current status, goals, and known issues with your website. This will serve as the basis for determining the scope of the audit. <\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Core Web Vitals and mobile performance haven’t been addressed in years<\/span>\n <\/div>\n
\n 02<\/span>\n
\n

Technical SEO Audit<\/h4>\n

Comprehensive audit of crawlability, indexing, performance, mobile display, and AI crawler access.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Schema markup is missing or covers only a fraction of the pages<\/span>\n <\/div>\n
\n 03<\/span>\n
\n

Handover & Implementation<\/h4>\n

A prioritized list of measures with clear recommendations for action. Upon request, we can also handle the implementation. <\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n\n

AI Crawler<\/p>\n\n\n

Four of the six major AI crawlers (GPTBot, ClaudeBot, PerplexityBot, CCBot) only read static HTML.<\/strong> They simply don’t see content that is loaded via JavaScript. In the audit, we specifically check robots.txt permissions, rendering behavior, and Schema markup for these crawlers\u2014not just for Googlebot. <\/p>\n\n<\/div>\n\n<\/div>\n

<\/p>\n\n

\n

Services<\/p>\n\n\n\n

What Our Technical SEO Audit Covers<\/h2>\n\n\n\n

No off-the-shelf package. Clear scope, dedicated points of contact, measurable results. <\/p>\n\n\n\n

\n
\n

01<\/p>\n\n\n\n

Infrastructure<\/p>\n\n\n\n

Crawlability & Indexing<\/h3>\n\n\n\n

robots.txt, DNS settings, sitemap.xml, and canonical tags, plus a check to see if GPTBot, ClaudeBot, and PerplexityBot have access. Data-driven assessment of the technical foundation, for Google and for AI crawlers. <\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n

02<\/p>\n\n\n\n

Structure & Data<\/p>\n\n\n\n

Page Structure & Schema Markup<\/h3>\n\n\n\n

Logical page structure, effective internal linking, and accessibility of relevant content. In addition: structured data (Schema.org), which AI systems use to select their citations. <\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n

03<\/p>\n\n\n\n

Performance<\/p>\n\n\n\n

Mobile Performance & Core Web Vitals<\/h3>\n\n\n\n

Mobile-first indexing, Core Web Vitals, and mobile score, including image and script compression, lazy loading, and JavaScript rendering behavior that determines visibility for both Google AND AI crawlers.<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n

<\/p>\n\n

\n
\n <\/span>\n\n
\n <\/span>\n \n GROWTH<\/strong>\nFLYWHEEL<\/span>\n <\/span>\n <\/div>\n\n
\n

Part of the Growth Flywheel<\/p>\n

We\u2019re happy to take on the individual components. Ultimately, however, it\u2019s never about isolated pieces \u2014 it\u2019s about the bigger picture. <\/p>\n

Every service is designed to fit into the system \u2014 so that tracking, the team and activation work together to drive the flywheel.<\/p>\n <\/div>\n\n

\n
\n More about the Growth Flywheel \u2192<\/a>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n
\n
\n

Your result<\/p>\n\n\n\n

A list of measures, not a list of raw data.<\/h2>\n\n\n\n

You\u2019ll receive a comprehensive analysis of the current situation, prioritized by effort and impact, with clear recommendations for action rather than just a list of problems. Upon request, we can also handle the implementation or develop a comprehensive SEO and AEO strategy for your website. <\/p>\n\n\n\n

\n
Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Honesty<\/p>\n\n\n\n

When we should pass and when we shouldn’t.<\/h2>\n\n\n\n

We’d rather work with the right customers than with everyone. That saves time for both sides. <\/p>\n\n\n\n

\n
\n
\n
\n

You’ll be in the right place with us if\u2026<\/p>\n\n\n\n

<\/path><\/svg><\/span>

You suspect technical issues are the cause of poor rankings, but you’re not sure exactly where<\/p><\/div>\n

<\/path><\/svg><\/span>

You want to have a new website undergo technical testing before it goes live<\/p><\/div>\n

<\/path><\/svg><\/span>

You want to be visible to both Google and AI crawlers, not just one of them<\/p><\/div>\n

<\/path><\/svg><\/span>

You want a prioritized list of specific actions, not just a general overview<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Less suitable if\u2026<\/p>\n\n\n\n

<\/path><\/svg><\/span>

Your website does not currently allow for technical changes, or there is no one responsible for them<\/p><\/div>\n

<\/path><\/svg><\/span>

You want to focus exclusively on content or keyword issues, without getting into the technical details<\/p><\/div>\n

<\/path><\/svg><\/span>

An audit that is intended to remain a one-time snapshot for you rather than a basis for ongoing optimization<\/p><\/div>\n

<\/path><\/svg><\/span>

Currently, no one internally has the time to review or approve the recommended fixes<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nVS<\/span>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Why Kemb<\/p>\n\n\n\n

Senior. Direct. No agency levels.<\/span><\/h2>\n\n\n\n
\n
\n

Seniors Only<\/p>\n\n\n\n

No Junior Staffing<\/h3>\n\n\n\n

Every audit is conducted directly by experienced SEO consultants\u2014not outsourced.<\/p>\n<\/div>\n\n\n\n

\n

100%<\/p>\n\n\n\n

Transparency<\/h3>\n\n\n\n

Close collaboration from consultation through to handover. No black box. <\/p>\n<\/div>\n\n\n\n

\n

Fix-Scope<\/p>\n\n\n\n

Clear Deliverables<\/h3>\n\n\n\n

No hourly rate. You know exactly what you’re getting ahead of time. <\/p>\n<\/div>\n\n\n\n

\n

Data First<\/p>\n\n\n\n

Measurable Results<\/h3>\n\n\n\n

Every audit concludes with a prioritized list of actions\u2014not just a list of problems without a clear direction.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Your point of contact<\/p>\n\n\n

You\u2019ll be speaking directly to the expert.<\/h2>\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n
\n

Martijn Burgman<\/h3>\n\n\n

Co-Founder \u00b7 CMO<\/p>\n\n\n

Martijn has been building data-driven marketing strategies for start-ups and SMEs in the DACH region for over 10 years. He has supported over 100 companies with SEO, content and paid advertising \u2014 focusing on measurable results, not just attractive reports. <\/p>\n\n\n

\u201cGood marketing doesn\u2019t need a big budget. It needs clarity about what works. And the courage to leave the rest out.\u201d <\/p>\n\n\n

\n

SEO \/ AEO<\/p>\n\n\n

Content Strategy<\/p>\n\n\n

PPC<\/p>\n\n\n

Analytics<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Votes<\/p>\n\n\n\n

What customers really say.<\/h2>\n\n\n\n
\n
\n

\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!” <\/p>\n\n\n\n

\n
\"Simon<\/div>\n\n\n\n

Simon K\u00f6stler-Prada<\/strong> \u2014 Co-Founder of STUR<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“Very good support \u2013 super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.” <\/p>\n\n\n\n

\n
\"Teresa<\/div>\n\n\n\n

Teresa Fernandez<\/strong> \u2014 Marketing Lead at Tanso<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!” <\/p>\n\n\n\n

\n
\"Max<\/div>\n\n\n\n

Max Wittrock<\/strong> \u2014 Co-Founder of zeroLabs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

<\/p>\n\n

\n

FAQ<\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n
\n

What is the purpose of a technical SEO audit?+<\/span><\/h3>\n

A technical SEO audit identifies issues that affect your website\u2019s crawling, indexing, and ranking\u2014from robots.txt errors to slow load times. At Kemb, we also check whether AI crawlers like GPTBot can even read your content. <\/p>\n<\/div>\n\n\n\n

\n

What’s new about an SEO audit that also checks AI crawlers?+<\/span><\/h3>\n

Traditional audits only optimize for Googlebot. However, four of the six major AI crawlers read only static HTML and require their own robots.txt permissions. An audit that only takes Google into account therefore overlooks a growing portion of your visibility. <\/p>\n<\/div>\n\n\n\n

\n

What exactly does a technical SEO audit entail?+<\/span><\/h3>\n

Crawlability and indexing, page structure, on-page factors such as meta titles and headings, mobile performance, and Core Web Vitals, supplemented by a check of AI crawler access and Schema markup. The result is a prioritized list of actions. <\/p>\n<\/div>\n\n\n\n

\n

How often should I have a technical SEO audit performed?+<\/span><\/h3>\n

We recommend a comprehensive audit at least once a year or after major website changes, supplemented by ongoing monitoring in between. AI crawler behavior and search algorithms change faster than a one-time audit can capture. <\/p>\n<\/div>\n\n\n\n

\n

How long does it take for the results of an audit to become apparent?+<\/span><\/h3>\n

Technical fixes often take effect within a few weeks, while traditional ranking improvements usually take several months. Whether and when AI systems will cite a page more frequently also depends on training and retrieval cycles, which cannot be predicted across the board. <\/p>\n<\/div>\n\n\n\n

\n

Can a technical SEO audit lead to short-term drops in rankings?+<\/span><\/h3>\n

Temporary fluctuations are possible, as search engines re-evaluate the website following changes. However, the recommended measures are aimed at long-term improvements, not short-term spikes. <\/p>\n<\/div>\n\n\n\n

\n

What tools does Kemb use for technical SEO audits?+<\/span><\/h3>\n

These include Google Search Console, Screaming Frog, Ahrefs, and our own crawl analyses, which also track AI crawler access and rendering behavior\u2014not just traditional search engine signals.<\/p>\n<\/div>\n\n\n\n

\n

Is a technical SEO audit enough, or do I also need a content strategy?+<\/span><\/h3>\n

The technical audit is the foundation: Without crawlability and a clean structure, even the best content won\u2019t be effective. For keyword strategy and content prioritization, we can supplement the audit with a keyword analysis upon request. <\/p>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

More from Kemb<\/p>\n\n\n\n

Additional Services<\/h2>\n\n\n\n

A technical SEO audit is part of our growth marketing system. Often goes hand in hand with: <\/p>\n\n\n\t

\r\n\t\t\t\t
\r\n\t\t\t

Growth Marketing<\/a><\/h3>\r\n\t\t\t

Growth Marketing for SMEs: Kemb combines SEO\/AEO, content and paid ads into a data-driven system. Visible on Google and in ChatGPT & Co. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

\r\n\t\t\t

Paid Ads<\/a><\/h3>\r\n\t\t\t

Paid ads on Google, LinkedIn, Microsoft, and Meta: a unified system instead of individual campaigns\u2014targeting, budget management, and reporting all in one place.<\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

\r\n\t\t\t

Business Intelligence<\/a><\/h3>\r\n\t\t\t

Business Intelligence means relying on a reliable database rather than gut feelings. Kemb sets up your BI infrastructure, reports, and key metric logic. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t