{"id":21099,"date":"2026-07-23T11:49:26","date_gmt":"2026-07-23T11:49:26","guid":{"rendered":"https:\/\/wearekemb.com\/data-strategy\/"},"modified":"2026-08-14T14:56:51","modified_gmt":"2026-08-14T14:56:51","slug":"data-strategy","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/business-intelligence\/data-strategy\/","title":{"rendered":"Data Strategy"},"content":{"rendered":"

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INFRA<\/p>\n\n\n\n

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Data Strategy and BI \u00b7 Kemb GmbH<\/p>\n\n\n\n

YOUR DATA IN ONE PLACE.IN ONE LANGUAGE.ACCESSIBLE TO EVERYONE.<\/h1>\n\n\n\n

BI infrastructure is the technical foundation behind every data strategy: the pipelines, storage systems, and reports that transform scattered raw data into a unified, reliable data foundation. We set up this infrastructure, migrate it from legacy systems, or optimize existing setups using established tools such as Fivetran, dbt, Snowflake, and Power BI. <\/p>\n\n\n\n

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Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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+10 years<\/h3>\n\n\n\n

Experience with Data, BI, and Analytics<\/p>\n<\/div>\n\n\n\n

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100+<\/h3>\n\n\n\n

Helps customers with their data strategy<\/p>\n<\/div>\n\n\n\n

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5.0 \u2605<\/h3>\n\n\n\n

21 Google reviews, each one well-deserved<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Trusted By<\/p>\n\n\n\n

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The Problem<\/p>\n\n\n

Many tools, no common ground.<\/h2>\n\n\n

Data is scattered across different systems, every new tool brings with it yet another legacy issue, and no one has a complete overview anymore. Reports take days instead of minutes to generate, scalability becomes a problem as soon as the volume of data grows, and even existing BI tools go unused because no one really trusts them. <\/p>\n\n<\/div>\n\n\n

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The Approach<\/p>\n\n\n

First the pipeline, then the dashboard.<\/h2>\n\n\n

We build or migrate your data pipelines so that raw data is reliably and transparently consolidated in one place before we even discuss reports or dashboards.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n

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\n \u2192<\/span>\n Data silos prevent you from gaining a complete overview of your own business<\/span>\n <\/div>\n
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Analysis & Architecture<\/h4>\n

Assessment of existing systems and data sources; design of an architecture tailored to your data volume and objectives.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Reports take days because the data is compiled manually<\/span>\n <\/div>\n
\n 02<\/span>\n
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Setup & Migration<\/h4>\n

Set up or migrate pipelines using Fivetran, dbt, and Snowflake\u2014automated rather than maintained manually.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Existing BI tools have been set up but are rarely used<\/span>\n <\/div>\n
\n 03<\/span>\n
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Reporting & Optimization<\/h4>\n

Power BI dashboards that decision-makers actually use, plus ongoing optimization of performance and costs.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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AI-ready<\/p>\n\n\n

A consolidated BI infrastructure is a prerequisite for any future AI project within the company.<\/strong> Without a shared, clean database, any AI application remains an experiment based on scattered, contradictory data.<\/p>\n\n<\/div>\n\n<\/div>\n

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Services<\/p>\n\n\n\n

What We Provide<\/h2>\n\n\n\n

No off-the-shelf package. Clear scope, dedicated points of contact, measurable results. <\/p>\n\n\n\n

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01<\/p>\n\n\n\n

Facilities<\/p>\n\n\n\n

BI Infrastructure Setup & Migration<\/h3>\n\n\n\n

Building a new BI infrastructure or migrating legacy systems with minimal disruption to ongoing operations and using established tools such as Fivetran for data integration.<\/p>\n\n\n\n

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02<\/p>\n\n\n\n

Optimization<\/p>\n\n\n\n

BI Infrastructure Optimization<\/h3>\n\n\n\n

Analysis and optimization of existing pipelines and storage solutions to improve performance, reduce costs, and ensure scalability as data volumes grow.<\/p>\n\n\n\n

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03<\/p>\n\n\n\n

Reporting<\/p>\n\n\n\n

BI Reporting<\/h3>\n\n\n\n

Setting up and migrating reports and dashboards\u2014for example, in Power BI\u2014that decision-makers in the company actually use, rather than those that are opened once and then forgotten.<\/p>\n\n\n\n

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\n <\/span>\n \n GROWTH<\/strong>\nFLYWHEEL<\/span>\n <\/span>\n <\/div>\n\n
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Part of the Growth Flywheel<\/p>\n

We\u2019re happy to take on the individual components. Ultimately, however, it\u2019s never about isolated pieces \u2014 it\u2019s about the bigger picture. <\/p>\n

Every service is designed to fit into the system \u2014 so that tracking, the team and activation work together to drive the flywheel.<\/p>\n <\/div>\n\n

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\n More about the Growth Flywheel \u2192<\/a>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n

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Your result<\/p>\n\n\n\n

An infrastructure that grows with you, rather than holding you back.<\/h2>\n\n\n\n

You\u2019ll get a documented architecture, automated pipelines instead of manual work, and dashboards that people actually use on a daily basis. No more debates about which number is correct\u2014just a common foundation on which to base decisions. <\/p>\n\n\n\n

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Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n

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Honesty<\/p>\n\n\n\n

When we should pass and when we shouldn’t.<\/h2>\n\n\n\n

We’d rather work with the right customers than with everyone. That saves time for both sides. <\/p>\n\n\n\n

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You’ll be in the right place with us if\u2026<\/p>\n\n\n\n

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Your data is spread across multiple systems, and no one has a complete overview anymore<\/p><\/div>\n

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Reports are compiled manually and take days instead of minutes<\/p><\/div>\n

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Your existing BI infrastructure can no longer keep pace with the volume of data<\/p><\/div>\n

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You want an infrastructure that can also support future AI applications<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Less suitable if\u2026<\/p>\n\n\n\n

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Currently, there is only a single, small data source that reliably maps to a spreadsheet sheet<\/p><\/div>\n

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No one internally will be able to maintain or take responsibility for the new infrastructure later on<\/p><\/div>\n

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The request is solely for a finished dashboard, without specifying the underlying pipeline<\/p><\/div>\n

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A fundamental change in the system is currently not feasible from an organizational standpoint<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nVS<\/span>\n<\/div>\n<\/div>\n

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Why Kemb<\/p>\n\n\n\n

Senior. Direct. No agency levels.<\/span><\/h2>\n\n\n\n
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Seniors Only<\/p>\n\n\n\n

No Junior Staffing<\/h3>\n\n\n\n

Every project is managed directly by experienced BI consultants\u2014not delegated.<\/p>\n<\/div>\n\n\n\n

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100%<\/p>\n\n\n\n

Transparency<\/h3>\n\n\n\n

Close collaboration from the initial assessment through ongoing reporting. No black box. <\/p>\n<\/div>\n\n\n\n

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Tool-independent<\/p>\n\n\n\n

No tool sales<\/h3>\n\n\n\n

We recommend what suits your data and goals, not what we happen to sell ourselves.<\/p>\n<\/div>\n\n\n\n

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Data First<\/p>\n\n\n\n

Measurable Results<\/h3>\n\n\n\n

Every project ends with a database and dashboards that your management actually trusts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Your point of contact<\/p>\n\n\n\n

You\u2019ll be speaking directly to the expert.<\/h2>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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Dr. Konstantin Wemh\u00f6ner<\/h3>\n\n\n\n

Co-Founder \u00b7 CDO<\/p>\n\n\n\n

Konstantin has been building data architectures that companies actually use for over 15 years. From McKinsey to setting up the BI system at Stylight and beyond: at Kemb, he helps medium-sized businesses transition to a modern data stack using Snowflake, dbt and dashboards that senior management can trust. His benchmark isn\u2019t the number of reports, but the number of decisions that are made more quickly as a result. <\/p>\n\n\n\n

“One figure that everyone trusts is worth more than twenty that everyone debates.”<\/p>\n\n\n\n

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Data Architecture<\/p>\n\n\n\n

Snowflake<\/p>\n\n\n\n

Analytics Engineering<\/p>\n\n\n\n

AI & Automation<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Votes<\/p>\n\n\n\n

What customers really say.<\/h2>\n\n\n\n
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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!” <\/p>\n\n\n\n

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\"Simon<\/div>\n\n\n\n

Simon K\u00f6stler-Prada<\/strong> \u2014 Co-Founder of STUR<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“Very good support \u2013 super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.” <\/p>\n\n\n\n

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\"Teresa<\/div>\n\n\n\n

Teresa Fernandez<\/strong> \u2014 Marketing Lead at Tanso<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!” <\/p>\n\n\n\n

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\"Max<\/div>\n\n\n\n

Max Wittrock<\/strong> \u2014 Co-Founder of zeroLabs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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FAQ<\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n
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What exactly is BI infrastructure?+<\/span><\/h3>\n

BI infrastructure is the technical foundation behind your data strategy: the pipelines that consolidate raw data from various systems, the storage where it is consistently stored, and the reports generated from it. Without this foundation, any data strategy remains mere theory. <\/p>\n<\/div>\n\n\n\n

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Migration or Rebuilding\u2014Which Is Right for Me?+<\/span><\/h3>\n

Building a system from scratch is worthwhile if no robust infrastructure exists yet. Migration is the right approach if systems are already in place but are reaching their limits or creating silos. We assess this during the initial assessment before making any recommendations. <\/p>\n<\/div>\n\n\n\n

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What tools does Kemb use for its BI infrastructure?+<\/span><\/h3>\n

We typically use Fivetran for data integration, dbt for data transformation, and Snowflake for storage. Power BI is frequently used for reports and dashboards. We are not tied to any specific provider and tailor our selection to what you\u2019re already using. <\/p>\n<\/div>\n\n\n\n

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How long does a BI infrastructure migration take?+<\/span><\/h3>\n

That depends on the number of systems and the volume of data. A targeted migration of individual data sources can often be completed in a few weeks, while a company-wide migration usually takes several months. <\/p>\n<\/div>\n\n\n\n

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Do I need to interrupt my ongoing operations for the migration?+<\/span><\/h3>\n

No, that is explicitly the goal. We plan migrations so that existing reports and systems continue to run while the new infrastructure is set up in parallel and gradually phased in. <\/p>\n<\/div>\n\n\n\n

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What is the difference between setup and optimization?+<\/span><\/h3>\n

Setup involves building or migrating a new infrastructure. Optimization focuses on existing systems that are already up and running but are facing issues with performance, costs, or scalability. Many customers start with optimization rather than building from scratch right away. <\/p>\n<\/div>\n\n\n\n

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What does BI infrastructure have to do with AI projects?+<\/span><\/h3>\n

Every AI project needs a clean, consistent database. Without this foundation, even the best AI will only provide answers that sound convincing but are actually incorrect, based on contradictory or incomplete data. BI infrastructure is therefore a prerequisite, not an optional extra step. <\/p>\n<\/div>\n\n\n\n

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For companies of what size is this worthwhile?+<\/span><\/h3>\n

As soon as more than one system or department provides data that needs to be consolidated, it\u2019s worth investing in a robust infrastructure. This applies to growing small and medium-sized businesses just as much as it does to larger companies with multiple locations or brands. <\/p>\n<\/div>\n<\/div>\n

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More from Kemb<\/p>\n\n\n\n

Additional Services<\/h2>\n\n\n\n

BI infrastructure is the foundation upon which other services are built. These often go hand in hand: <\/p>\n\n\n\t

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Business Intelligence<\/a><\/h3>\r\n\t\t\t

Business Intelligence means relying on a reliable database rather than gut feelings. Kemb sets up your BI infrastructure, reports, and key metric logic. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

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Web Analytics<\/a><\/h3>\r\n\t\t\t

Web Analytics with Kemb: GA4 setup, training, and attribution optimization\u2014so you know which marketing channels are truly effective.<\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

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Growth Marketing<\/a><\/h3>\r\n\t\t\t

Growth Marketing for SMEs: Kemb combines SEO\/AEO, content and paid ads into a data-driven system. Visible on Google and in ChatGPT & Co. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t