{"id":21008,"date":"2026-07-23T12:07:10","date_gmt":"2026-07-23T12:07:10","guid":{"rendered":"https:\/\/wearekemb.com\/web-analytics\/"},"modified":"2026-08-14T15:01:25","modified_gmt":"2026-08-14T15:01:25","slug":"web-analytics","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/web-analytics\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"

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TRACK<\/p>\n\n\n\n

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Web Analytics \u00b7 Kemb GmbH<\/p>\n\n\n\n

KNOW WHAT REALLY WORKSINSTEAD OF JUST COLLECTING NUMBERS. <\/h1>\n\n\n\n

Very few business owners search for “GA4” or “attribution optimization.” They just notice that their marketing metrics don\u2019t add up, that no one on the team knows whether tracking is working properly, or that it remains unclear which channel actually led to an inquiry. That\u2019s exactly what this is all about: setting up Google Analytics correctly, assigning channels properly, and teaching your team how to actually use the data. <\/p>\n\n\n\n

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Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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+10 years<\/h3>\n\n\n\n

Experience with Data, BI, and Analytics<\/p>\n<\/div>\n\n\n\n

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100+<\/h3>\n\n\n\n

Helps customers with their data strategy<\/p>\n<\/div>\n\n\n\n

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5.0 \u2605<\/h3>\n\n\n\n

21 Google reviews, each one well-deserved<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Trusted By<\/p>\n\n\n\n

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The Problem<\/p>\n\n\n

Numbers that no one trusts anymore.<\/h2>\n\n\n

Tracking is in place, but no one can say for sure whether the numbers are accurate. The team reports successes that can\u2019t be verified by revenue or inquiries. No one knows which channel actually led to a sale because the last click before the conversion doesn\u2019t tell the whole story. <\/p>\n\n<\/div>\n\n\n

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The Approach<\/p>\n\n\n

First, make sure the tracking is correct; then analyze the data.<\/h2>\n\n\n

We review and set up your tracking to ensure the numbers are accurate before we discuss channels, attribution, or reports. Anything else is based on a number that no one trusts. <\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n

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\n \u2192<\/span>\n No one on the team knows whether Google Analytics tracking is set up correctly<\/span>\n <\/div>\n
\n 01<\/span>\n
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Audit & Setup<\/h4>\n

Testing and setting up GA4, the tracking code, goals, and events to ensure that the data collected is accurate.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Marketing channels are credited with successes they don\u2019t deserve<\/span>\n <\/div>\n
\n 02<\/span>\n
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Attribution Optimization<\/h4>\n

Transparent attribution of conversions to the touchpoints that actually contributed to them.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n The team can open GA4 but cannot interpret the data<\/span>\n <\/div>\n
\n 03<\/span>\n
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Training & Custom Reports<\/h4>\n

Practical GA4 training and customized DLS reports to help your team understand and use the data on their own.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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AI-ready<\/p>\n\n\n

Accurate tracking is also the foundation for AI-powered marketing analytics and attribution models.<\/strong> Inaccurate raw data leads to incorrect conclusions, whether drawn by a human or an AI.<\/p>\n\n<\/div>\n\n<\/div>\n

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Services<\/p>\n\n\n\n

What We Provide<\/h2>\n\n\n\n

No off-the-shelf package. Clear scope, dedicated points of contact, measurable results. <\/p>\n\n\n\n

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01<\/p>\n\n\n\n

Setup<\/p>\n\n\n\n

Google Analytics Setup<\/h3>\n\n\n\n

Proper setup of GA4\u2014from the tracking code to goals and events\u2014so you can capture the right data right from the start.<\/p>\n\n\n\n

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02<\/p>\n\n\n\n

Training<\/p>\n\n\n\n

Google Analytics 4 Training<\/h3>\n\n\n\n

Hands-on workshops to help your team not only set up GA4, but also interpret the data and make decisions based on it.<\/p>\n\n\n\n

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03<\/p>\n\n\n\n

Attribution & Reporting<\/p>\n\n\n\n

Attribution Optimization & Custom Reports<\/h3>\n\n\n\n

Transparent attribution of conversions to marketing channels, plus custom reports for questions that standard reports don’t answer.<\/p>\n\n\n\n

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\n <\/span>\n \n GROWTH<\/strong>\nFLYWHEEL<\/span>\n <\/span>\n <\/div>\n\n
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Part of the Growth Flywheel<\/p>\n

We\u2019re happy to take on the individual components. Ultimately, however, it\u2019s never about isolated pieces \u2014 it\u2019s about the bigger picture. <\/p>\n

Every service is designed to fit into the system \u2014 so that tracking, the team and activation work together to drive the flywheel.<\/p>\n <\/div>\n\n

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\n More about the Growth Flywheel \u2192<\/a>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n

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Your result<\/p>\n\n\n\n

Numbers your marketing team can count on.<\/h2>\n\n\n\n

You\u2019ll receive a verified, properly configured tracking system, a transparent channel attribution model, and a team that can interpret the data on its own. No more debates about whether a number is correct\u2014just a data foundation on which to base marketing decisions. <\/p>\n\n\n\n

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Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n

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Honesty<\/p>\n\n\n\n

When we should pass and when we shouldn’t.<\/h2>\n\n\n\n

We’d rather work with the right customers than with everyone. That saves time for both sides. <\/p>\n\n\n\n

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You’ll be in the right place with us if\u2026<\/p>\n\n\n\n

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No one on the team can say for sure whether Google Analytics tracking is working properly<\/p><\/div>\n

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Marketing channels are credited with successes that are not backed up by sales or inquiries<\/p><\/div>\n

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Your team can open GA4, but cannot interpret or use the data<\/p><\/div>\n

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You want to know which channels actually lead to conversions, not just clicks<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Less suitable if\u2026<\/p>\n\n\n\n

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Only a one-time initial setup is requested, without training or ongoing support<\/p><\/div>\n

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No one internally can take on long-term responsibility for tracking and analysis<\/p><\/div>\n

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Your marketing budget and the variety of channels you use are so limited that attribution hardly makes a difference<\/p><\/div>\n

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Please provide only raw data, without any interpretation or recommendations for action.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nVS<\/span>\n<\/div>\n<\/div>\n

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Why Kemb<\/p>\n\n\n\n

Senior. Direct. No agency levels.<\/span><\/h2>\n\n\n\n
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Seniors Only<\/p>\n\n\n\n

No Junior Staffing<\/h3>\n\n\n\n

Every project is managed directly by experienced analytics consultants\u2014not delegated.<\/p>\n<\/div>\n\n\n\n

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100%<\/p>\n\n\n\n

Transparency<\/h3>\n\n\n\n

Close collaboration from the audit through to training. No black box. <\/p>\n<\/div>\n\n\n\n

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Tool-independent<\/p>\n\n\n\n

No tool sales<\/h3>\n\n\n\n

We recommend what suits your data and goals, not what we happen to sell ourselves.<\/p>\n<\/div>\n\n\n\n

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Data First<\/p>\n\n\n\n

Measurable Results<\/h3>\n\n\n\n

Every project ends with tracking that your marketing team can actually rely on.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Your point of contact<\/p>\n\n\n\n

You\u2019ll be speaking directly to the expert.<\/h2>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
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Dr. Konstantin Wemh\u00f6ner<\/h3>\n\n\n\n

Co-Founder \u00b7 CDO<\/p>\n\n\n\n

Konstantin has been building data architectures that companies actually use for over 15 years. From McKinsey to setting up the BI system at Stylight and beyond: at Kemb, he helps medium-sized businesses transition to a modern data stack using Snowflake, dbt and dashboards that senior management can trust. His benchmark isn\u2019t the number of reports, but the number of decisions that are made more quickly as a result. <\/p>\n\n\n\n

“One figure that everyone trusts is worth more than twenty that everyone debates.”<\/p>\n\n\n\n

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Data Architecture<\/p>\n\n\n\n

Snowflake<\/p>\n\n\n\n

Analytics Engineering<\/p>\n\n\n\n

AI & Automation<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Votes<\/p>\n\n\n\n

What customers really say.<\/h2>\n\n\n\n
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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!” <\/p>\n\n\n\n

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\"Simon<\/div>\n\n\n\n

Simon K\u00f6stler-Prada<\/strong> \u2014 Co-Founder of STUR<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“Very good support \u2013 super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.” <\/p>\n\n\n\n

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\"Teresa<\/div>\n\n\n\n

Teresa Fernandez<\/strong> \u2014 Marketing Lead at Tanso<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!” <\/p>\n\n\n\n

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\"Max<\/div>\n\n\n\n

Max Wittrock<\/strong> \u2014 Co-Founder of zeroLabs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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FAQ<\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n
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What is GA4, and how does it differ from earlier versions?+<\/span><\/h3>\n

GA4 is the latest version of Google Analytics and uses an event-based approach rather than a session-based one, with a stronger focus on cross-platform tracking and user privacy. For most companies, this means different metrics and a different reporting structure than in older tools. <\/p>\n<\/div>\n\n\n\n

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How can I tell if my Google Analytics tracking is faulty?+<\/span><\/h3>\n

Typical signs: Visitor numbers or conversions don’t match revenue or inquiries; channels are tracked inconsistently or not at all; or no one on the team can explain how a goal or event is defined.<\/p>\n<\/div>\n\n\n\n

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What exactly is attribution optimization?+<\/span><\/h3>\n

Attribution optimization attributes conversions to the marketing channels that actually contributed to them\u2014not just the channel of the last click. This shows which channels are truly effective and where budget can be allocated more efficiently. <\/p>\n<\/div>\n\n\n\n

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Do I need technical knowledge to benefit from web analytics?+<\/span><\/h3>\n

No. We handle the setup and optimization, and in the training sessions, we explain the data and how to interpret it in a way that\u2019s easy to understand even without a technical background. <\/p>\n<\/div>\n\n\n\n

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What are DLS reports, and when are they worth it?+<\/span><\/h3>\n

DLS (Data Layer Specification) reports are custom analyses based on your own data layers, designed to address questions that standard reports in GA4 cannot answer. They are worth using once generic reports no longer provide the answers you actually need. <\/p>\n<\/div>\n\n\n\n

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Does my team need training, or is the setup enough?+<\/span><\/h3>\n

That depends on how independently your team will need to analyze data in the future. Simply setting up the system provides accurate data, while training enables your team to interpret and use that data on their own. <\/p>\n<\/div>\n\n\n\n

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How long does it take to see improvements in tracking?+<\/span><\/h3>\n

A setup audit and the correction of basic errors are often completed within a few days. Attribution optimization and meaningful trends take a little longer, as they rely on a certain amount of data. <\/p>\n<\/div>\n\n\n\n

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What does accurate tracking have to do with AI-powered analytics?+<\/span><\/h3>\n

AI-powered marketing analytics and attribution models rely on the same raw data as traditional reporting. Faulty tracking leads to incorrect conclusions, regardless of whether a human or an AI analyzes the data. <\/p>\n<\/div>\n<\/div>\n

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More from Kemb<\/p>\n\n\n\n

Additional Services<\/h2>\n\n\n\n

Web analytics provides the data foundation for everything else we do. These often go hand in hand: <\/p>\n\n\n\t

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Business Intelligence<\/a><\/h3>\r\n\t\t\t

Business Intelligence means relying on a reliable database rather than gut feelings. Kemb sets up your BI infrastructure, reports, and key metric logic. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

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Data Strategy<\/a><\/h3>\r\n\t\t\t

Data Strategy and BI Infrastructure with Kemb: Pipelines, storage, and reports all from a single source, using Fivetran, dbt, Snowflake, and Power BI.<\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

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Growth Marketing<\/a><\/h3>\r\n\t\t\t

Growth Marketing for SMEs: Kemb combines SEO\/AEO, content and paid ads into a data-driven system. Visible on Google and in ChatGPT & Co. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t