{"id":21005,"date":"2026-07-23T12:13:40","date_gmt":"2026-07-23T12:13:40","guid":{"rendered":"https:\/\/wearekemb.com\/google-analytics-4-setup-training\/"},"modified":"2026-08-14T15:01:50","modified_gmt":"2026-08-14T15:01:50","slug":"google-analytics-4-setup-training","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/web-analytics\/google-analytics-4-setup-training\/","title":{"rendered":"Google Analytics 4 – Setup & Training"},"content":{"rendered":"

<\/p>\n

<\/p>\n\n

\n

GA4<\/p>\n\n\n\n

\n
\n

Google Analytics Setup & Training \u00b7 Kemb GmbH<\/p>\n\n\n\n

SET UP RIGHT.FROM THE STARTACCURATE DATA.<\/h1>\n\n\n\n

Many companies are setting up GA4 from scratch or migrating from Universal Analytics, only to realize months later that goals have been defined incorrectly or that events aren\u2019t being tracked at all. We\u2019ll set up your GA4 property and Google Tag Manager so that the data is accurate from the start, and we\u2019ll train your team directly if needed, ensuring that the setup isn\u2019t just a one-time interaction. <\/p>\n\n\n\n

\n
Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

+10 years<\/h3>\n\n\n\n

Experience with Data, BI, and Analytics<\/p>\n<\/div>\n\n\n\n

\n

100+<\/h3>\n\n\n\n

Helps customers with their data strategy<\/p>\n<\/div>\n\n\n\n

\n

5.0 \u2605<\/h3>\n\n\n\n

21 Google reviews, each one well-deserved<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Trusted By<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n\n
\n\n
\n\n

The Problem<\/p>\n\n\n

A setup that no one has tested.<\/h2>\n\n\n

GA4 has been set up, but no one has checked whether the goals, events, and triggers are actually measuring what they’re supposed to. Errors often go unnoticed for months until reports suddenly show unexplained gaps or spikes. <\/p>\n\n<\/div>\n\n\n

\n\n

The Approach<\/p>\n\n\n

First test, then set up, then train.<\/h2>\n\n\n

We’ll set up your GA4 property and Google Tag Manager properly, or review an existing setup, reconcile the data, and\u2014if needed\u2014provide your team with the knowledge to use it on their own.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n

\n
\n \u2192<\/span>\n Migrating from Universal Analytics to GA4 seems overwhelming\u2014new interface, new terms<\/span>\n <\/div>\n
\n 01<\/span>\n
\n

Consulting & Assessment<\/h4>\n

Understanding your business goals, target audience, and KPIs; reviewing an existing GA4 setup, if applicable.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Custom events and triggers are complex; incorrectly defined events skew every analysis<\/span>\n <\/div>\n
\n 02<\/span>\n
\n

Setup & Tracking Sheet<\/h4>\n

New GA4 property with Google Tag Manager, custom events, and parameters, documented in a tracking sheet.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n After setup, no one on the team knows how to actually use the platform<\/span>\n <\/div>\n
\n 03<\/span>\n
\n

Data Synchronization & Team Training<\/h4>\n

Data validation to ensure data accuracy, optional onboarding, or in-depth training for your team.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n\n

AI-ready<\/p>\n\n\n

A clean GA4 setup is the foundation for any future marketing analysis, including AI-powered analysis.<\/strong> Incorrect tracking at the source cannot be corrected later, no matter how good the analysis is.<\/p>\n\n<\/div>\n\n<\/div>\n

<\/p>\n\n

\n

Services<\/p>\n\n\n\n

What We Provide<\/h2>\n\n\n\n

No off-the-shelf package. Clear scope, dedicated points of contact, measurable results. <\/p>\n\n\n\n

\n
\n

01<\/p>\n\n\n\n

Setup<\/p>\n\n\n\n

GA4 & Google Tag Manager Setup<\/h3>\n\n\n\n

Set up a new GA4 property or review an existing setup, including Google Tag Manager, custom events, and a tracking sheet as a reference for your team.<\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n

02<\/p>\n\n\n\n

Training<\/p>\n\n\n\n

Team Training as Needed<\/h3>\n\n\n\n

From a brief introduction to an in-depth workshop, tailored to your team\u2019s level of knowledge and your specific questions.<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n
\n <\/span>\n\n
\n <\/span>\n \n GROWTH<\/strong>\nFLYWHEEL<\/span>\n <\/span>\n <\/div>\n\n
\n

Part of the Growth Flywheel<\/p>\n

We\u2019re happy to take on the individual components. Ultimately, however, it\u2019s never about isolated pieces \u2014 it\u2019s about the bigger picture. <\/p>\n

Every service is designed to fit into the system \u2014 so that tracking, the team and activation work together to drive the flywheel.<\/p>\n <\/div>\n\n

\n
\n More about the Growth Flywheel \u2192<\/a>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n
\n
\n

Your result<\/p>\n\n\n\n

A setup you no longer have to question.<\/h2>\n\n\n\n

You\u2019ll receive a verified GA4 property, a documented tracking sheet, and\u2014if desired\u2014a team that can use the platform independently. No more unnoticed tracking errors\u2014just a solid foundation on which further analyses can rely. <\/p>\n\n\n\n

\n
Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Honesty<\/p>\n\n\n\n

When we should pass and when we shouldn’t.<\/h2>\n\n\n\n

We’d rather work with the right customers than with everyone. That saves time for both sides. <\/p>\n\n\n\n

\n
\n
\n
\n

You’ll be in the right place with us if\u2026<\/p>\n\n\n\n

<\/path><\/svg><\/span>

You’re setting up GA4 for the first time or migrating from Universal Analytics and don’t want to risk any unnoticed errors<\/p><\/div>\n

<\/path><\/svg><\/span>

An existing GA4 setup has never been reviewed, and no one knows whether goals and events are being tracked correctly<\/p><\/div>\n

<\/path><\/svg><\/span>

Your GA4 team can open the platform, but isn’t confident navigating it or interpreting the data<\/p><\/div>\n

<\/path><\/svg><\/span>

You want a documented tracking sheet that new team members can rely on later<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Less suitable if\u2026<\/p>\n\n\n\n

<\/path><\/svg><\/span>

A verified, properly documented GA4 setup already exists, and all that’s left is to analyze the data<\/p><\/div>\n

<\/path><\/svg><\/span>

No one internally will be able to maintain the setup later or serve as a point of contact for questions<\/p><\/div>\n

<\/path><\/svg><\/span>

Only a one-time training session is requested, with no technical setup required, and GA4 is already confirmed to be running correctly<\/p><\/div>\n

<\/path><\/svg><\/span>

Access to the Google Account, website, or Tag Manager cannot be provided<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nVS<\/span>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Why Kemb<\/p>\n\n\n\n

Senior. Direct. No agency levels.<\/span><\/h2>\n\n\n\n
\n
\n

Seniors Only<\/p>\n\n\n\n

No Junior Staffing<\/h3>\n\n\n\n

Every setup is directly supervised by experienced analytics consultants\u2014not delegated.<\/p>\n<\/div>\n\n\n\n

\n

100%<\/p>\n\n\n\n

Transparency<\/h3>\n\n\n\n

Close collaboration from the initial assessment through to handover. No black box. <\/p>\n<\/div>\n\n\n\n

\n

Practical<\/p>\n\n\n\n

Training That Sticks<\/h3>\n\n\n\n

No generic slides\u2014just exercises using your actual GA4 data.<\/p>\n<\/div>\n\n\n\n

\n

Data First<\/p>\n\n\n\n

Measurable Results<\/h3>\n\n\n\n

Every project ends with a setup that your team truly trusts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Your point of contact<\/p>\n\n\n\n

You\u2019ll be speaking directly to the expert.<\/h2>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Dr. Konstantin Wemh\u00f6ner<\/h3>\n\n\n\n

Co-Founder \u00b7 CDO<\/p>\n\n\n\n

Konstantin has been building data architectures that companies actually use for over 15 years. From McKinsey to setting up the BI system at Stylight and beyond: at Kemb, he helps medium-sized businesses transition to a modern data stack using Snowflake, dbt and dashboards that senior management can trust. His benchmark isn\u2019t the number of reports, but the number of decisions that are made more quickly as a result. <\/p>\n\n\n\n

“One figure that everyone trusts is worth more than twenty that everyone debates.”<\/p>\n\n\n\n

\n

Data Architecture<\/p>\n\n\n\n

Snowflake<\/p>\n\n\n\n

Analytics Engineering<\/p>\n\n\n\n

AI & Automation<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

Votes<\/p>\n\n\n\n

What customers really say.<\/h2>\n\n\n\n
\n
\n

\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!” <\/p>\n\n\n\n

\n
\"Simon<\/div>\n\n\n\n

Simon K\u00f6stler-Prada<\/strong> \u2014 Co-Founder of STUR<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“Very good support \u2013 super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.” <\/p>\n\n\n\n

\n
\"Teresa<\/div>\n\n\n\n

Teresa Fernandez<\/strong> \u2014 Marketing Lead at Tanso<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!” <\/p>\n\n\n\n

\n
\"Max<\/div>\n\n\n\n

Max Wittrock<\/strong> \u2014 Co-Founder of zeroLabs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

<\/p>\n\n

\n

FAQ<\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n
\n

Why should I invest in a clean GA4 setup right now?+<\/span><\/h3>\n

GA4 has replaced Universal Analytics, uses an event-based approach, and offers cross-platform tracking. A proper setup ensures that you collect accurate data from the start, rather than discovering gaps months later. <\/p>\n<\/div>\n\n\n\n

\n

How long does it take to set up a new GA4 property?+<\/span><\/h3>\n

That depends on the complexity of your website and your customization requirements. A straightforward setup is often completed within a few days, while more extensive setups with many custom events take a little longer. <\/p>\n<\/div>\n\n\n\n

\n

Can you review an existing GA4 setup instead of setting up a new one?+<\/span><\/h3>\n

Yes. We conduct an audit, identify gaps or misconfigurations, and fix them instead of automatically setting everything up from scratch. <\/p>\n<\/div>\n\n\n\n

\n

What is a tracking sheet, and what is it used for?+<\/span><\/h3>\n

A tracking sheet documents all configured events, their triggers, and parameters in one place. It serves as a reference for your team, even if responsibilities change later on. <\/p>\n<\/div>\n\n\n\n

\n

Do we still need training after the setup, or is the setup enough?+<\/span><\/h3>\n

That depends on how independently your team will need to work with GA4 in the future. The setup alone provides accurate data, but training will enable your team to use that data on their own. <\/p>\n<\/div>\n\n\n\n

\n

What exactly does a GA4 training session involve?+<\/span><\/h3>\n

Practical and based on your actual data, not on generic examples. The scope ranges from a brief introduction to in-depth workshops on event tracking and analysis. <\/p>\n<\/div>\n\n\n\n

\n

How does GA4 handle data protection, and what aspects of it do you implement?+<\/span><\/h3>\n

GA4 offers built-in controls for data retention and user privacy. We’ll configure your setup to make effective use of these controls, but this does not replace legal advice regarding your specific data protection obligations. <\/p>\n<\/div>\n\n\n\n

\n

How often should a GA4 setup be reviewed?+<\/span><\/h3>\n

An annual review is a good guideline, as is a review following major changes to your website or business goals, to ensure that the configuration continues to meet your actual needs.<\/p>\n<\/div>\n<\/div>\n

<\/p>\n\n

\n

More from Kemb<\/p>\n\n\n\n

Additional Services<\/h2>\n\n\n\n

A clean GA4 setup is the foundation for any further analysis. These often go hand in hand: <\/p>\n\n\n\t

\r\n\t\t\t\t
\r\n\t\t\t

Web Analytics<\/a><\/h3>\r\n\t\t\t

Web Analytics with Kemb: GA4 setup, training, and attribution optimization\u2014so you know which marketing channels are truly effective.<\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

\r\n\t\t\t

Matomo & Piwik Pro Setup<\/a><\/h3>\r\n\t\t\t

Matomo or Piwik PRO instead of Google Analytics? Let Kemb help you choose the right\ntool: GDPR-compliant setup and migration of historical data. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

\r\n\t\t\t

Data Strategy<\/a><\/h3>\r\n\t\t\t

Data Strategy and BI Infrastructure with Kemb: Pipelines, storage, and reports all from a single source, using Fivetran, dbt, Snowflake, and Power BI.<\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t