{"id":21002,"date":"2026-07-23T12:24:53","date_gmt":"2026-07-23T12:24:53","guid":{"rendered":"https:\/\/wearekemb.com\/matomo-piwik-pro-setup\/"},"modified":"2026-08-14T15:02:13","modified_gmt":"2026-08-14T15:02:13","slug":"matomo-piwik-pro-setup","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/services\/web-analytics\/matomo-piwik-pro-setup\/","title":{"rendered":"Matomo & Piwik Pro Setup"},"content":{"rendered":"

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PRIVACY<\/p>\n\n\n\n

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Matomo & Piwik PRO Setup \u00b7 Kemb GmbH<\/p>\n\n\n\n

YOUR TRACKING DATA.YOU’RE IN CONTROL.NOT GOOGLE’S SERVERS.<\/h1>\n\n\n\n

Not every company wants to\u2014or is allowed to\u2014route its tracking data through U.S. servers. Matomo and Piwik PRO are the established alternatives to Google Analytics: full control over your own database with Matomo, or integrated consent management and ISO-certified security with Piwik PRO. We set up both tools, migrate historical data, and help you decide which tool is right for you. <\/p>\n\n\n\n

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Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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+10 years<\/h3>\n\n\n\n

Experience with Data, BI, and Analytics<\/p>\n<\/div>\n\n\n\n

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100+<\/h3>\n\n\n\n

Helps customers with their data strategy<\/p>\n<\/div>\n\n\n\n

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5.0 \u2605<\/h3>\n\n\n\n

21 Google reviews, each one well-deserved<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Trusted By<\/p>\n\n\n\n

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The Problem<\/p>\n\n\n

Google Analytics isn’t the right choice for everyone.<\/h2>\n\n\n

Some companies are not allowed to transfer tracking data to U.S. servers for data protection reasons, while others simply want to retain full control over their own databases. Nevertheless, Google Analytics is often the only tool in use, simply because no one has taken on the task of setting up an alternative. <\/p>\n\n<\/div>\n\n\n

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The Approach<\/p>\n\n\n

The right tool, set up properly.<\/h2>\n\n\n

We’ll help you decide between Matomo and Piwik PRO, set up the tool you choose, and migrate existing historical data so that the switch doesn’t result in any data gaps.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n

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\n \u2192<\/span>\n Tracking data must not or should not be routed through U.S. servers<\/span>\n <\/div>\n
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Needs Assessment & Tool Selection<\/h4>\n

Evaluation based on stability, security, reporting requirements, and price to decide between Matomo and Piwik PRO.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Historical data from Universal Analytics or GA4 is at risk of being lost during a migration<\/span>\n <\/div>\n
\n 02<\/span>\n
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Setup & Migration<\/h4>\n

A clean installation of Matomo or Piwik PRO, including the migration of existing historical data.<\/p>\n <\/div>\n <\/div>\n

\n \u2192<\/span>\n Consent management and privacy settings are often overlooked during setup<\/span>\n <\/div>\n
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Consent & Transfer<\/h4>\n

Proper setup of consent management and privacy settings, plus training for your team.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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AI-ready<\/p>\n\n\n

Privacy-friendly tracking also provides a solid foundation for future AI-powered marketing analytics<\/strong>, provided the data infrastructure is set up properly from the start.<\/p>\n\n<\/div>\n\n<\/div>\n

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Services<\/p>\n\n\n\n

What We Provide<\/h2>\n\n\n\n

No off-the-shelf package. Clear scope, dedicated points of contact, measurable results. <\/p>\n\n\n\n

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01<\/p>\n\n\n\n

Matomo<\/p>\n\n\n\n

Matomo Setup<\/h3>\n\n\n\n

Setup of Matomo, whether self-hosted or cloud-based, including an integrated tag manager and migration of historical data from Universal Analytics or GA4.<\/p>\n\n\n\n

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02<\/p>\n\n\n\n

Piwik PRO<\/p>\n\n\n\n

Piwik PRO Setup<\/h3>\n\n\n\n

Setup of Piwik PRO, whether on-premises or cloud-based, including consent management, heat maps, and session replays.<\/p>\n\n\n\n

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03<\/p>\n\n\n\n

Consulting<\/p>\n\n\n\n

Tool Selection & Migration<\/h3>\n\n\n\n

An informed recommendation comparing GA4, Matomo, and Piwik PRO based on your requirements for stability, security, reporting, and budget, plus the migration of existing data.<\/p>\n\n\n\n

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\n <\/span>\n \n GROWTH<\/strong>\nFLYWHEEL<\/span>\n <\/span>\n <\/div>\n\n
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Part of the Growth Flywheel<\/p>\n

We\u2019re happy to take on the individual components. Ultimately, however, it\u2019s never about isolated pieces \u2014 it\u2019s about the bigger picture. <\/p>\n

Every service is designed to fit into the system \u2014 so that tracking, the team and activation work together to drive the flywheel.<\/p>\n <\/div>\n\n

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\n More about the Growth Flywheel \u2192<\/a>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n

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Your result<\/p>\n\n\n\n

A tracking setup that fits your needs, not Google’s.<\/h2>\n\n\n\n

You\u2019ll receive a cleanly set up Matomo or Piwik PRO installation, migrated historical data, and properly configured consent management. Full control over your tracking data, without compromising on the analytics you actually need. <\/p>\n\n\n\n

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Free Initial Consultation \u2192<\/a><\/div>\n<\/div>\n<\/div>\n\n\n<\/div>\n<\/div>\n

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Honesty<\/p>\n\n\n\n

When we should pass and when we shouldn’t.<\/h2>\n\n\n\n

We’d rather work with the right customers than with everyone. That saves time for both sides. <\/p>\n\n\n\n

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You’ll be in the right place with us if\u2026<\/p>\n\n\n\n

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Tracking data that, for legal or internal data protection reasons, must not or should not pass through U.S. servers<\/p><\/div>\n

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You want to retain full control over your own database instead of leaving it with a third-party provider<\/p><\/div>\n

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If you can’t decide between Matomo and Piwik PRO on your own and need an informed recommendation<\/p><\/div>\n

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Historical tracking data should be preserved when switching tools<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Less suitable if\u2026<\/p>\n\n\n\n

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Google Analytics already meets your needs and there are no privacy concerns<\/p><\/div>\n

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We currently do not have the capacity to operate a self-hosted or alternative tool on a long-term basis<\/p><\/div>\n

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Only a free solution is an option; Matomo and Piwik PRO may incur costs depending on the hosting provider and feature set<\/p><\/div>\n

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Access to the website, hosting, or existing tracking systems cannot be provided<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\nVS<\/span>\n<\/div>\n<\/div>\n

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Why Kemb<\/p>\n\n\n\n

Senior. Direct. No agency levels.<\/span><\/h2>\n\n\n\n
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Seniors Only<\/p>\n\n\n\n

No Junior Staffing<\/h3>\n\n\n\n

Every setup is directly supervised by experienced analytics consultants\u2014not delegated.<\/p>\n<\/div>\n\n\n\n

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100%<\/p>\n\n\n\n

Transparency<\/h3>\n\n\n\n

Close collaboration from tool selection through handover. No black box. <\/p>\n<\/div>\n\n\n\n

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Tool-independent<\/p>\n\n\n\n

No tool sales<\/h3>\n\n\n\n

We recommend what best suits your needs and budget, not what we happen to sell ourselves.<\/p>\n<\/div>\n\n\n\n

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Data First<\/p>\n\n\n\n

Measurable Results<\/h3>\n\n\n\n

Every project ends with a tracking setup that you and your team can rely on.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Your point of contact<\/p>\n\n\n\n

You\u2019ll be speaking directly to the expert.<\/h2>\n\n\n\n
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Dr. Konstantin Wemh\u00f6ner<\/h3>\n\n\n\n

Co-Founder \u00b7 CDO<\/p>\n\n\n\n

Konstantin has been building data architectures that companies actually use for over 15 years. From McKinsey to setting up the BI system at Stylight and beyond: at Kemb, he helps medium-sized businesses transition to a modern data stack using Snowflake, dbt and dashboards that senior management can trust. His benchmark isn\u2019t the number of reports, but the number of decisions that are made more quickly as a result. <\/p>\n\n\n\n

“One figure that everyone trusts is worth more than twenty that everyone debates.”<\/p>\n\n\n\n

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Data Architecture<\/p>\n\n\n\n

Snowflake<\/p>\n\n\n\n

Analytics Engineering<\/p>\n\n\n\n

AI & Automation<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Votes<\/p>\n\n\n\n

What customers really say.<\/h2>\n\n\n\n
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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“With kemb, we’ve been able to develop practical and robust solutions for our reporting that make management decisions much easier for us. We highly recommend them!” <\/p>\n\n\n\n

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\"Simon<\/div>\n\n\n\n

Simon K\u00f6stler-Prada<\/strong> \u2014 Co-Founder of STUR<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“Very good support \u2013 super responsive, data-oriented, and providing valuable tips. Moreover, they are a great sparring partner, too.” <\/p>\n\n\n\n

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\"Teresa<\/div>\n\n\n\n

Teresa Fernandez<\/strong> \u2014 Marketing Lead at Tanso<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2605\u2605\u2605\u2605\u2605<\/p>\n\n\n\n

“We needed help with Google Ads, and our startup has been in very good hands here from the very beginning. 100% recommended!” <\/p>\n\n\n\n

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\"Max<\/div>\n\n\n\n

Max Wittrock<\/strong> \u2014 Co-Founder of zeroLabs<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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FAQ<\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n
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Why should I use Matomo or Piwik PRO instead of Google Analytics?+<\/span><\/h3>\n

If, for legal or internal reasons, tracking data cannot or should not be routed through U.S. servers, or if you want to retain full control over your own database, Matomo and Piwik PRO are the established alternatives.<\/p>\n<\/div>\n\n\n\n

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What is the difference between Matomo and Piwik PRO?+<\/span><\/h3>\n

Both prioritize data protection and, by default, collect only first-party data. Matomo is open-source and can be self-hosted, which means you have full control over storage and infrastructure. Piwik PRO also offers on-premises or cloud hosting, a built-in consent manager, as well as heatmaps and session replays. <\/p>\n<\/div>\n\n\n\n

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Can I import my historical Google Analytics data?+<\/span><\/h3>\n

There is a plugin for Matomo that imports historical Universal Analytics data. Whether and how data from GA4 can be imported depends on the specific situation; we\u2019ll clarify this during the needs assessment. <\/p>\n<\/div>\n\n\n\n

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Is Matomo really GDPR-compliant?+<\/span><\/h3>\n

Matomo is designed to be operated in compliance with the GDPR, particularly when self-hosted within the EU. However, actual compliance always depends on your specific configuration and your privacy policy\u2014not solely on the tool itself. <\/p>\n<\/div>\n\n\n\n

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What does Piwik PRO offer that Matomo doesn’t?+<\/span><\/h3>\n

Piwik PRO adheres to ISO certification standards with regular audits of its security measures and comes equipped with a built-in consent manager, heat maps, and session replays\u2014all without the need for additional tools.<\/p>\n<\/div>\n\n\n\n

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How do I decide which tool is right for my business?+<\/span><\/h3>\n

We evaluate these factors based on stability and performance as data volumes grow, security requirements, the flexibility needed for reporting and integrations, as well as your budget, and provide a specific recommendation rather than a neutral comparison table.<\/p>\n<\/div>\n\n\n\n

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Do I have to host the tool myself?+<\/span><\/h3>\n

No. Both Matomo and Piwik PRO offer cloud hosting; Matomo also offers the option of self-hosting if you want to retain full control over your infrastructure. <\/p>\n<\/div>\n\n\n\n

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How long does it take to set up Matomo or Piwik PRO?+<\/span><\/h3>\n

That depends on the hosting plan you choose and the scope of the migration. A basic setup is often completed within a few days, while a comprehensive migration that includes historical data takes correspondingly longer. <\/p>\n<\/div>\n<\/div>\n

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More from Kemb<\/p>\n\n\n\n

Additional Services<\/h2>\n\n\n\n

A clean tracking setup is the foundation for any further analysis. These often go hand in hand: <\/p>\n\n\n\t

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Google Analytics 4 – Setup & Training<\/a><\/h3>\r\n\t\t\t

Set up GA4 and Google Tag Manager correctly, including a tracking sheet and team training as needed\u2014all from a single source with Kemb.<\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

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Growth Marketing<\/a><\/h3>\r\n\t\t\t

Growth Marketing for SMEs: Kemb combines SEO\/AEO, content and paid ads into a data-driven system. Visible on Google and in ChatGPT & Co. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t\t

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Business Intelligence<\/a><\/h3>\r\n\t\t\t

Business Intelligence means relying on a reliable database rather than gut feelings. Kemb sets up your BI infrastructure, reports, and key metric logic. <\/p>\r\n\t\t\t

View →<\/a><\/p>\r\n\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t