[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Case Study: Conversion Tracking as a bridge for cross-departmental strategy in large companies” _builder_version=”4.27.4″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”–et_global_body_font|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#FFFFFF” title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_heading title=”From Fragments to One Data-Driven System: Making Conversion Tracking Efficient at Scale with kemb” _builder_version=”4.27.4″ _module_preset=”ddeb8c09-9078-4424-bc15-2efb6572e28e” title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#FFFFFF” title_font_size=”68px” title_line_height=”1.15em” title_font_size_tablet=”40px” title_font_size_phone=”24px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.7em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
Learn how we helped a global enterprise transform fragmented operations into a unified, data-driven PPC strategy.<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/wearekemb.com\/en\/contact-us\/” button_text=”Get in touch today” _builder_version=”4.27.4″ _module_preset=”1bffc0fc-42a0-49d1-bd9a-ae3ade2d7206″ button_text_color=”#FFFFFF” button_bg_color=”#0437ff” button_border_width=”0px” button_border_color=”#0437ff” button_border_radius=”100px” button_font=”–et_global_body_font|700|||||||” custom_padding=”12px|24px|12px|24px|true|true” locked=”off” global_colors_info=”{}” custom_padding__hover_enabled=”off|desktop” custom_padding__hover=”|28px||20px|true|false”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/kemb-case-study-tracking-header-corporate-1.webp” title_text=”kemb-case-study-tracking-header-corporate” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text” _builder_version=”4.18.0″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”333b8a65-5730-490d-b80e-51611171c668″ background_color=”#0437ff” custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22color%22,%22color%22,%22header_text_color%22,%22color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22color%22%93,%22gcid-9a15b43a-75da-4015-a522-d0ef1179ded7%22:%91%22body_text_color%22%93}”][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Why big organizations might be struggling with their PPC strategy across Business Units” _builder_version=”4.27.4″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#FFFFFF” title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_text quote_border_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”0504de1e-f5ff-4281-ba60-cbbe4edf98bc” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”||||on||||” link_text_color=”#FFFFFF” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#FFFFFF” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#FFFFFF” header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#FFFFFF” header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n
Managing Marketing campaigns in large corporations is not only about keywords, messages and ad creatives. The true challenge lies in <\/span>navigating complex organizational structures while ensuring that data behind decisions is accurate, consistent, and actionable<\/b>. Working with our biggest partners<\/span> we identified the most common pitfalls of large marketing operations that impact efficiency and cost of projects.<\/span><\/p>\n For PPC speed and flexibility matter:<\/span><\/p>\n <\/span><\/li>\n <\/span><\/li>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text & Image” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.17.6″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”About the Clients” _builder_version=”4.27.4″ _module_preset=”ba4a6336-701f-47b8-bf5c-09da0ce28016″ title_level=”h3″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#0e0c19″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||10px||false|false” title_font_size_tablet=”22px” title_font_size_phone=”17px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n For this project, we partnered with one of our clients with a highly complex infrastructure, where multiple Business Units operated in silos.<\/span><\/p>\n Since form submissions represented their most important lead generation channel, our priority was to align strategies across all BUs and establish a comprehensive view of a constantly evolving website.<\/span><\/p>\n We began by tracking form conversions along the most critical user journeys. However, it quickly became clear that to ensure no valuable conversions were overlooked \u2014 especially as user journeys kept changing \u2014 we needed to implement tools and automations to monitor, capture, and standardize every possible conversion path.\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/Kemb_Case-study-corporate-2.webp” title_text=”Kemb_Case-study-corporate-2″ align=”right” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”1cc6152f-565c-4c4d-b0c9-cf8c9576c341″ border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset3″ box_shadow_vertical=”40px” box_shadow_blur=”112px” box_shadow_spread=”-24px” box_shadow_color=”rgba(0,0,0,0.12)” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text” _builder_version=”4.18.0″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”333b8a65-5730-490d-b80e-51611171c668″ background_color=”#0437ff” custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22color%22,%22color%22,%22header_text_color%22,%22color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22color%22%93,%22gcid-9a15b43a-75da-4015-a522-d0ef1179ded7%22:%91%22body_text_color%22%93}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_text quote_border_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”0504de1e-f5ff-4281-ba60-cbbe4edf98bc” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”||||on||||” link_text_color=”#FFFFFF” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#FFFFFF” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#FFFFFF” header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#FFFFFF” header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n In large organizations, agility often determines campaign success versus wasted spend<\/strong>.<\/p>\n<\/li>\n Business Units usually have the resources and expertise, but size and complexity slow down decision-making and execution<\/strong>.<\/p>\n<\/li>\n With our client, we observed that siloed operations hindered the ability to quickly track new pages and user journeys<\/strong>, despite strong internal capabilities.<\/p>\n<\/li>\n We addressed this by introducing a unified conversion tracking framework and automated monitoring<\/strong>, enabling rapid iteration without compromising accuracy.<\/p>\n<\/li>\n Key lesson:<\/strong> In large corporations, agility is not about moving fast in isolation \u2014 it\u2019s about aligning departments under a shared data structure<\/strong>.<\/p>\n<\/li>\n With that foundation, organizations gain flexibility to respond faster, scale changes across units, and adapt to dynamic conditions<\/strong>.<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Focus on Agility: Lessons from Large Corporations” _builder_version=”4.27.4″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#FFFFFF” title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Project Prerequisites” _builder_version=”4.27.4″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight||on|||||” title_text_align=”center” title_text_color=”#0437ff” title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22,%22title_text_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop”][\/et_pb_heading][et_pb_heading title=”The Challenges: Silos that break the strategy” _builder_version=”4.27.4″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22#0e0c19%22:%91%22title_text_color%22,%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Silos, Fragmentation, and the Cost of Misalignment<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Cross-departmental communication gaps<\/strong><\/p>\n Complexity exponentially increases when different Business Units (BU) are involved. BUs often follow their own paths and have their own internal structures in place, not to mention the human factor and the exponential increase of personalities and workstyles. In practice, all of these factors can:<\/span><\/p>\n ><\/strong> low down campaign launches and lead to frustration<\/span><\/p>\n > <\/strong>Make it more difficult to align goals, meet deadlines, and maintain necessary documentation<\/span><\/p>\n > <\/strong>Prevent profiting from new arising campaign opportunities<\/span><\/p>\n Quick deployment can mean the difference between high quality lead generation and irrelevance.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Fragmented Tracking Infrastructure<\/strong><\/p>\n Big companies often rely on a patchwork of analytics platforms, ad networks, CRM systems, and BI tools. The lack of seamless integration leads to:<\/p>\n > <\/strong><\/span>inconsistent reporting and a reliance on manual reconciliation.<\/p>\n > <\/strong><\/span>outdated tracking codes, old pixels, or forgotten tags that keep clustering the set up: leading to duplication, data discrepancies, and unreliable insights<\/p>\n > <\/strong><\/span>inconsistencies in naming campaigns, events, or audiences that create chaos when reports are aggregated globally<\/p>\n The lack of standardized taxonomy makes <\/span>cross-department reporting nearly impossible<\/b> without manual intervention.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22,%22link_text_color%22,%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22,%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22,%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22,%22text_text_color%22,%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22,%22quote_border_color%22,%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Attribution & Data Quality Problems<\/strong><\/p>\n With customer journeys spanning many touchpoints, isolating PPC\u2019s true impact is difficult. Without strong data pipelines, we risk:<\/p>\n ><\/strong> oversimplification and misallocation of budgets.<\/p>\n ><\/strong> making decisions without data that is accurate, consistent, and actionable<\/p>\n ><\/strong> underreporting of conversions, broken audience targeting, and ultimately gaps in measurement accuracy<\/p>\n ><\/strong> Skewed reporting due to mismatched UTM parameters, inconsistent campaign IDs, and duplicate conversions<\/p>\n Misaligned units on consent, strategy, and compliance risk producing unreliable, non-actionable<\/strong> data.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Features” _builder_version=”4.19.0″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ custom_margin=”|auto|-10px|auto|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Our Approach: Tracking for Paid Marketing as a Bridge” _builder_version=”4.27.4″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” title_text_align=”center” title_text_color=”#0e0c19″ title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|tablet” module_class=”gleichhoch” _builder_version=”4.27.4″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ use_background_color_gradient=”on” background_color_gradient_direction=”0deg” background_color_gradient_stops=”#000000 15%|rgba(255,255,255,0) 85%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/kemb-case-study-tracking-communication-cadence.webp” custom_padding=”200px|30px|30px|30px|false|true” custom_padding_tablet=”130px|30px|30px|30px|false|true” custom_padding_phone=”100px|20px|20px|20px|false|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][et_pb_heading title=”Communication Cadence” _builder_version=”4.27.4″ _module_preset=”8c21dae4-c59d-4c2b-958c-0e045c7f06d6″ title_level=”h4″ title_font=”–et_global_heading_font||||||||” title_text_color=”#FFFFFF” title_font_size=”24px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”18px” title_font_size_phone=”15px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”0504de1e-f5ff-4281-ba60-cbbe4edf98bc” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”||||on||||” link_text_color=”#FFFFFF” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#FFFFFF” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#FFFFFF” header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#FFFFFF” header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n PPC campaigns evolve quickly, and <\/span>small misalignments can snowball into major tracking or reporting issues<\/b>. To prevent this:<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ use_background_color_gradient=”on” background_color_gradient_direction=”0deg” background_color_gradient_stops=”#000000 15%|rgba(255,255,255,0) 85%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/kemb-case-study-tracking-documentation.webp” custom_padding=”200px|30px|30px|30px|false|true” custom_padding_tablet=”130px|30px|30px|30px|false|true” custom_padding_phone=”100px|20px|20px|20px|false|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][et_pb_heading title=”Documentation” _builder_version=”4.27.4″ _module_preset=”8c21dae4-c59d-4c2b-958c-0e045c7f06d6″ title_level=”h4″ title_font=”–et_global_heading_font||||||||” title_text_color=”#FFFFFF” title_font_size=”24px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”18px” title_font_size_phone=”15px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”0504de1e-f5ff-4281-ba60-cbbe4edf98bc” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”||||on||||” link_text_color=”#FFFFFF” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#FFFFFF” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#FFFFFF” header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#FFFFFF” header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.5em” custom_margin=”||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n Lack of shared documentation is one of the most common pitfalls in large PPC operations. We solve this with:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ custom_margin=”||10px||false|false” global_colors_info=”{}” title_font_size_tablet=”18px” title_font_size_phone=”15px” title_font_size_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ use_background_color_gradient=”on” background_color_gradient_direction=”0deg” background_color_gradient_stops=”#000000 15%|rgba(255,255,255,0) 85%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/kemb-case-study-tracking-robust-tracking.webp” custom_padding=”200px|30px|30px|30px|false|true” custom_padding_tablet=”130px|30px|30px|30px|false|true” custom_padding_phone=”100px|20px|20px|20px|false|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][et_pb_heading title=”Robust Tracking Implementation” _builder_version=”4.27.4″ _module_preset=”8c21dae4-c59d-4c2b-958c-0e045c7f06d6″ title_level=”h4″ title_font=”–et_global_heading_font||||||||” title_text_color=”#FFFFFF” title_font_size=”24px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”18px” title_font_size_phone=”15px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”0504de1e-f5ff-4281-ba60-cbbe4edf98bc” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”||||on||||” link_text_color=”#FFFFFF” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#FFFFFF” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#FFFFFF” header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#FFFFFF” header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.5em” custom_margin=”||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n Using GTM as the single source of truth, data is sent to all ad platforms via the same triggers \u2014 making corrections and adjustments scalable across campaigns.\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ use_background_color_gradient=”on” background_color_gradient_direction=”0deg” background_color_gradient_stops=”#000000 15%|rgba(255,255,255,0) 85%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/kemb-case-study-tracking-scalability-future-proof.webp” custom_padding=”200px|30px|30px|30px|false|true” custom_padding_tablet=”130px|30px|30px|30px|false|true” custom_padding_phone=”100px|20px|20px|20px|false|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][et_pb_heading title=”Scalability & Future-Proofing” _builder_version=”4.27.4″ _module_preset=”8c21dae4-c59d-4c2b-958c-0e045c7f06d6″ title_level=”h4″ title_font=”–et_global_heading_font||||||||” title_text_color=”#FFFFFF” title_font_size=”24px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”18px” title_font_size_phone=”15px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”0504de1e-f5ff-4281-ba60-cbbe4edf98bc” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”||||on||||” link_text_color=”#FFFFFF” quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#FFFFFF” header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#FFFFFF” header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#FFFFFF” header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#FFFFFF” header_6_line_height=”1.5em” custom_margin=”||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n As we moved forward with our work we developed automations that make it easier to report, collect data and detect errors. We use automated processes that:\u00a0<\/span><\/p>\n Implement checks and feed insights back<\/strong> to ad platforms to improve campaign performance.<\/p>\n<\/li>\n Report and notify key stakeholders<\/strong> in time.<\/p>\n<\/li>\n<\/ul>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text” _builder_version=”4.17.6″ _module_preset=”default” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Project Outcomes” _builder_version=”4.27.4″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight||on|||||” title_text_align=”center” title_text_color=”#2edbff” title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22,%22title_text_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop”][\/et_pb_heading][et_pb_heading title=”Paving the way to coverage and seamless data pipelines” _builder_version=”4.27.4″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” title_text_align=”center” title_text_color=”#0e0c19″ title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22#0e0c19%22:%91%22title_text_color%22,%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Through the rollout of our conversion tracking framework, we transformed a fragmented setup into a scalable system that covers the complexity of our partner \u2019s business. What began with tracking just <\/span>1 page and 1 form<\/b> has grown into a robust structure that ensures all Business Units have their most important lead-generating forms represented.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n This growth was not only quantitative but also qualitative. Processes are now smooth enough to handle complexity at scale: errors can be quickly identified, user journeys are comprehensively covered, and marketing teams can act on consistent and reliable data. For <\/span>Google Ads alone<\/b>, we now track and optimize for <\/span>57 high-value lead generation forms<\/b>, linking ad spend directly to meaningful business outcomes.<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Although not measurable, the amount of time we now dedicate to find the user journeys and all important conversions along them compared with what we had in the beginning is significantly lower. We are now able to dedicate our expertise into strategy instead of operational load. <\/span>Most importantly, conversion tracking has evolved into more than just a reporting tool. It has become a <\/span>strategic enabler<\/b>, bridging Marketing, BI, sales by creating one shared language of performance.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Gallery” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#000000″ locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Visual Insights” _builder_version=”4.27.4″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight||on|||||” title_text_align=”center” title_text_color=”#2edbff” title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” global_colors_info=”{%22#1d3557%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_heading title=”From Silos to unified strategy: Tracking Coverage” _builder_version=”4.27.4″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.23.1″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/kemb-case-study-tracking-ppc-status-start.webp” title_text=”kemb-case-study-tracking-ppc-status-start” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”8249bb47-7bda-4c77-8a37-2a958f7a9826″ background_color=”#FFFFFF” border_radii=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#457b9d%22:%91%22overlay_icon_color%22%93}”][\/et_pb_image][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Pages tracked:<\/b> from 1 at the start \u2192 <\/span>88 mid-project<\/b> \u2192 <\/span>225 by project end<\/b> (covering <\/span>5.46%<\/b> of all website pages).<\/span><\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/kemb-case-study-tracking-ppc-improved.webp” title_text=”kemb-case-study-tracking-ppc-improved” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”8249bb47-7bda-4c77-8a37-2a958f7a9826″ background_color=”#FFFFFF” border_radii=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#457b9d%22:%91%22overlay_icon_color%22%93}”][\/et_pb_image][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22,%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22,%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22,%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22,%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Forms tracked:<\/b> from 1 at the start \u2192 <\/span>74 mid-project<\/b> \u2192 <\/span>275 by project end<\/b> (covering nearly <\/span>49%<\/b> of all website forms).<\/span><\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_image src=”https:\/\/wearekemb.com\/wp-content\/uploads\/2025\/10\/kemb-case-study-tracking-ppc-final-status.webp” title_text=”kemb-case-study-tracking-ppc-final-status” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”8249bb47-7bda-4c77-8a37-2a958f7a9826″ background_color=”#FFFFFF” width=”100%” border_radii=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22#457b9d%22:%91%22overlay_icon_color%22%93}”][\/et_pb_image][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22,%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22,%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22,%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22,%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22,%22icon_color%22,%22icon_color%22%93}” body_font_size_tablet=”15px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop”]<\/p>\n Tags activated (for Google ads):<\/b> from just 3 tags initially \u2192 <\/span>57 at project end <\/b>, ensuring coverage for every critical conversion point.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”75px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#457b9d” _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|IBM Plex Sans_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.75em” link_font=”|IBM Plex Sans_weight|||||||” link_text_color=”#1d3557″ quote_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” quote_text_color=”#0e0c19″ header_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” text_orientation=”center” custom_margin=”||||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” global_colors_info=”{%22#1d3557%22:%91%22link_text_color%22%93,%22#0e0c19%22:%91%22header_text_color%22,%22header_4_text_color%22,%22header_3_text_color%22,%22header_2_text_color%22,%22header_5_text_color%22,%22header_6_text_color%22,%22quote_text_color%22%93,%22#3c3a47%22:%91%22text_text_color%22%93,%22#457b9d%22:%91%22quote_border_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22icon_color%22%93}”]<\/p>\n The complexity of running PPC in large organizations rarely comes down to campaigns alone\u2014it is fundamentally about alignment. Without a shared data foundation, marketing, BI, and sales risk working in silos, losing speed, and missing opportunities. Our work demonstrates that conversion tracking can be the bridge between these departments: not just a technical setup, but a strategic enabler. By building a scalable tracking infrastructure, enforcing clear documentation, and embedding communication cadences, we\u2019ve turned fragmented operations into a unified system. This empowers stakeholders across Business Units to act faster, optimize with confidence, and tie marketing investments directly to business outcomes.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Statistics” _builder_version=”4.17.3″ _module_preset=”default” disabled=”on” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.24.3″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ background_color=”#FFFFFF” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset1″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” global_colors_info=”{%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22background_color%22%93,%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22background_color%22%93}”][et_pb_heading title=”Impact Highlights” _builder_version=”4.24.3″ _module_preset=”ba4a6336-701f-47b8-bf5c-09da0ce28016″ title_level=”h3″ title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#0e0c19″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||10px||false|false” title_font_size_tablet=”22px” title_font_size_phone=”17px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_counters bar_bg_color=”#457b9d” _builder_version=”4.24.3″ _module_preset=”fe5b86fa-6900-472d-81d2-dc661855a3cb” title_font=”IBM Plex Sans|700|||||||” title_text_color=”#0e0c19″ title_font_size=”14px” percent_font_size=”14px” percent_line_height=”1em” background_color=”rgba(0,0,0,0.08)” custom_padding=”6px||6px||true|false” title_font_size_tablet=”13px” title_font_size_phone=”12px” title_font_size_last_edited=”off|desktop” percent_font_size_tablet=”13px” percent_font_size_phone=”12px” percent_font_size_last_edited=”on|tablet” border_radii=”on|6px|6px|6px|6px” locked=”off” global_colors_info=”{%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22title_text_color%22,%22title_text_color%22,%22title_text_color%22,%22title_text_color%22,%22title_text_color%22,%22title_text_color%22,%22title_text_color%22,%22title_text_color%22%93,%22#457b9d%22:%91%22bar_bg_color%22%93}”][et_pb_counter percent=”95″ _builder_version=”4.24.2″ _module_preset=”9bb47009-926e-483f-83b3-88cabff7a4bc” background_enable_video_mp4=”on” background_enable_video_webm=”on” global_colors_info=”{%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22background_color%22%93}” bar_background_color__hover_enabled=”off|desktop”]Enhanced Transparency[\/et_pb_counter][et_pb_counter percent=”85″ _builder_version=”4.24.2″ _module_preset=”9bb47009-926e-483f-83b3-88cabff7a4bc” background_enable_video_mp4=”on” background_enable_video_webm=”on” global_colors_info=”{%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22background_color%22%93}”]Strategic Focus[\/et_pb_counter][et_pb_counter percent=”75″ _builder_version=”4.24.3″ _module_preset=”9bb47009-926e-483f-83b3-88cabff7a4bc” background_enable_video_mp4=”on” background_enable_video_webm=”on” global_colors_info=”{%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22background_color%22%93}”]Comprehensive Benchmarking[\/et_pb_counter][\/et_pb_counters][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.3″ _module_preset=”92716280-2ae8-4a3a-8254-2d5a51101853″ background_color=”#457b9d” custom_padding=”40px|40px|40px|40px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{%22#457b9d%22:%91%22background_color%22%93}”][et_pb_circle_counter title=”Actionable Insights” number=”50″ bar_bg_color=”#FFFFFF” circle_color=”rgba(255,255,255,0.4)” circle_color_alpha=”1″ module_class=”ai_ignore_number” _builder_version=”4.24.3″ _module_preset=”9168133e-dd95-43b3-9eda-f90c47f76a50″ title_font=”IBM Plex Sans Condensed|IBM Plex Sans Condensed_weight|||||||” title_text_color=”#FFFFFF” title_font_size=”18px” title_line_height=”1.3em” number_font=”IBM Plex Sans|IBM Plex Sans_weight|||||||” number_text_color=”#FFFFFF” custom_margin=”0px|auto|0px|auto|false|false” title_font_size_tablet=”15px” title_font_size_phone=”14px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22icon_color%22,%22bar_bg_color%22,%22icon_color%22,%22bar_bg_color%22,%22icon_color%22,%22bar_bg_color%22,%22icon_color%22,%22bar_bg_color%22,%22icon_color%22,%22bar_bg_color%22,%22icon_color%22,%22bar_bg_color%22,%22icon_color%22,%22bar_bg_color%22,%22icon_color%22,%22bar_bg_color%22%93,%22gcid-828accbb-1ed2-407d-95be-20ab4e191566%22:%91%22circle_color%22,%22circle_color%22%93}”][\/et_pb_circle_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#0437ff” background_enable_image=”off” custom_margin=”||100px||false|false” custom_padding=”5vw||5vw||true|false” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_cta title=”Conclusion & Next Steps” button_url=”https:\/\/wearekemb.com\/en\/contact-us\/” button_text=”Get in Touch Now” _builder_version=”4.27.4″ _module_preset=”4c2ad5d0-871e-414e-a4be-aa9134d4ae8e” header_font=”–et_global_heading_font|IBM Plex Sans Condensed_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”50px” header_line_height=”1.2em” body_font=”–et_global_body_font||||||||” body_text_color=”#3c3a47″ body_font_size=”18px” body_line_height=”1.75em” background_color=”#FFFFFF” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”#0437ff” button_border_width=”0px” button_border_radius=”100px” button_font=”–et_global_body_font|700|||||||” button_custom_padding=”12px|24px|12px|24px|true|true” background_layout=”light” custom_padding=”28px|60px|28px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”28px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|phone” border_radii=”on|6px|6px|6px|6px” box_shadow_style=”preset3″ box_shadow_vertical=”24px” box_shadow_blur=”72px” box_shadow_spread=”-12px” box_shadow_color=”rgba(0,0,0,0.12)” locked=”off” global_colors_info=”{%22gcid-f2943306-fa6c-45f0-b632-5fc00151366a%22:%91%22button_text_color%22%93,%22gcid-36fd78a7-34bc-404d-873c-dafa34efaae5%22:%91%22button_text_color%22,%22color%22,%22background_color%22%93,%22gcid-7cadd8b3-5228-48e4-90c4-212d09232f7b%22:%91%22color%22,%22color%22,%22color%22,%22color%22%93,%22gcid-f113ad93-2527-46d7-862b-fc71181c6b5e%22:%91%22border_color_all%22,%22border_color_all%22%93}” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone”]<\/p>\n If your organization is struggling with fragmented tracking, siloed teams, or unreliable PPC reporting, it\u2019s time to rethink your foundation. At Kemb, we help enterprises turn conversion tracking into a strategic advantage\u2014one that aligns departments, accelerates decision-making, and drives measurable growth.<\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Learn how we helped a global enterprise transform fragmented operations into a unified, data-driven PPC strategy.Managing Marketing campaigns in large corporations is not only about keywords, messages and ad creatives. The true challenge lies in navigating complex organizational structures while ensuring that data behind decisions is accurate, consistent, and actionable. Working with our biggest partners […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3944,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"class_list":["post-16743","page","type-page","status-publish","hentry"],"yoast_head":"\n\n
\n
\n
\n
\n
\n