{"id":13234,"date":"2024-08-05T15:07:31","date_gmt":"2024-08-05T13:07:31","guid":{"rendered":"https:\/\/wearekemb.com\/casestudies\/optimierte-analytics-attribution-im-e-commerce\/"},"modified":"2025-11-14T17:30:00","modified_gmt":"2025-11-14T16:30:00","slug":"optimized-analytics-attribution-in-e-commerce","status":"publish","type":"page","link":"https:\/\/wearekemb.com\/en\/casestudies\/optimized-analytics-attribution-in-e-commerce\/","title":{"rendered":"Empowering Data-Driven Decision Making through improved Analytics-Attribution in E-Commerce"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; custom_padding=&#8221;0%||2%||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; gutter_width=&#8221;3&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;120px||||false|false&#8221; custom_css_main_element=&#8221;align-items: center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;display: flex;||&#8221; custom_css_main_element_phone=&#8221;flex-wrap: wrap;||display: flex;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;5%|5%||5%|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;order: 2;&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Empowering Data-driven Decision-making<\/h1>\n<h3><strong>through improved Analytics Attribution in E-Commerce<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;121px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our client was struggling with poor data quality, complex tracking configurations and a high proportion of unallocated traffic. Through targeted improvements, Kemb was able to reduce unallocated traffic from 35% to 2%, increase data accuracy and enable more effective marketing strategies and business decisions. Find out more!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;order: 1;&#8221;][et_pb_image src=&#8221;https:\/\/wearekemb.com\/wp-content\/uploads\/2024\/08\/data-driven-decision-making-analytics-attribution-kemb.webp&#8221; title_text=&#8221;data-driven-decision-making-analytics-attribution-kemb&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; transform_scale=&#8221;68%|68%&#8221; transform_skew=&#8221;-6deg|-6deg&#8221; width=&#8221;65%&#8221; width_tablet=&#8221;65%&#8221; width_phone=&#8221;70%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;5px&#8221; box_shadow_vertical=&#8221;8px&#8221; box_shadow_blur=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  hbspt.forms.create({<!-- [et_pb_line_break_holder] -->    region: \"na1\",<!-- [et_pb_line_break_holder] -->    portalId: \"8184650\",<!-- [et_pb_line_break_holder] -->    formId: \"e67a1b4c-3694-4a9e-b10d-395e0880aace\"<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFF31&#8243; custom_padding=&#8221;||200px||false|false&#8221; custom_padding_tablet=&#8221;30px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Get in touch today!<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You need support in the aforementioned areas, guidance for recruiting your own team or additional senior support in your business intelligence? Feel free to reach out to us to discuss your current needs and how we can be of help.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8184650,\n\t\t\t\t\t\t\t\t\tformId: \"b5e2b2fe-0edd-43f4-88ef-fba72c755070\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786442886000-6064380092\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786442886000-6064380092\"><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFF31&#8243; custom_padding=&#8221;||200px||false|false&#8221; custom_padding_tablet=&#8221;30px||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; animation_direction=&#8221;bottom&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>NEHMEN SIE NOCH HEUTE KONTAKT AUF!<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ben\u00f6tigen Sie Unterst\u00fctzung in den oben genannten Bereichen, Beratung bei der Einstellung Ihres eigenen Teams oder zus\u00e4tzliche Unterst\u00fctzung f\u00fcr Ihr Unternehmen im Bereich Business Intelligence?<\/p>\n<p>Nehmen Sie Kontakt mit uns auf, um Ihren aktuellen Bedarf zu besprechen und zu erfahren, wie wir Ihnen helfen k\u00f6nnen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 8184650,\n\t\t\t\t\t\t\t\t\tformId: \"0d3a7f13-8f3a-49bf-b38a-6d7554fda740\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786442886000-3088075533\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786442886000-3088075533\"><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empowering Data-driven Decision-making through improved Analytics Attribution in E-CommerceOur client was struggling with poor data quality, complex tracking configurations and a high proportion of unallocated traffic. 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