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Content Marketing Strategy

Content marketing opens up a vast space of opportunities to put a face to your brand and to connect with your target audience. The challenge is not to seize them but rather to recognize those that precisely fit to your individual goals. We would love to support you in this process. Let us find the content marketing strategy that is right for you and for your customers.

What we offer

We support you in the entire process of strategy development up to its subsequent execution with your project team.

Initially, it is essential for us to precisely understand your wishes and to create a common understanding of potentials. This way, we jointly create the basis for realistic medium- and long-term planning and goal setting. Our approach will always take into account existing resources and capabilities.

We then move on to the execution phase. Components of our offer include:

  • a review of the status quo with competitive landscape analysis
  • the creation of a concrete cluster of topics
  • the development of a content guide
  • and the implementation of appropriate monitoring and tracking frameworks, if needed.

This ensures a focused setup providing the necessary strategic reliability and allowing an immediate transition to implementation.

Why is a Content Marketing Strategy important?

Traditional forms of outbound marketing are often both expensive & at the same time not as efficient as they used to be. A well-defined inbound strategy involving content marketing will on the other hand help you to be found by your target audience rather than finding your customers.

How?
Through relevant information & value-adding content. A carefully crafted strategy is critical to setting priorities and building goal-driven processes. Having a clear focus ensures for the production of exactly the content your target audience is interested in. It reduces spillovers, provides direction to content creators, saving both money and time in day-to-day doing.

Is this relevant for you?

Indeed, content marketing holds promising opportunities for the reasons mentioned above. But before you choose to invest in it, you need a better understanding of its potential for your individual business. We support you with a realistic assessment.

The range of possible subjects to tackle is enormous, and so is the competition: You are unsure in which area to best position yourself and which niche is the most promising? Let’s find out together.

Creating high-quality content is challenging & time-consuming: You need help creating a targeted roadmap that leverages your resources and contributes efficiently towards your business goals? We develop a plan of action in partnership.

The main components of our concept

Buyer Persona Creation
To provide an even more precise understanding of your customers’ needs and thus enable an even more efficient targeting

SWOT Analysis
To identify key drivers and weaknesses within the company with regard to your content strategy

Keyword Analysis & Schedule
Tangible ideas for content pieces to be used for an immediate operational launch

Brand & Content Guide
Ensures a brand-compliant content production

Project management support
To help coordinate alignment processes, review of milestones, demand of deliverables

Project tools
All tools required for collaboration can be provided and introduced upon request

Tracking Concept
Setup of a scalable data warehouse ensuring a comprehensive project tracking

Reporting Setup
Preparation of reporting dashboards as well as visualization solutions for the ongoing monitoring

How we work, implement, and help you grow

For us, content marketing is not to be understood as an isolated campaign, but as part of a holistic and data-driven approach: starting with the setup of a suitable tracking concept, to ensuring all necessary technical requirements on your website and the very definition of an overall marketing strategy that efficiently integrates content marketing therein.

We always rely on data, which we source using all established analytics tools or acquire independently if required.

Our main goal is to deliver a feasable and realistic strategy, tailored to meet the specific needs of our client, taking into full account existing resources and allowing for immediate and independent implementation of measures.

We gladly provide assistance in setting up the process, which is always aimed at a smooth transition after a successful launch period.

We also offer support with the set up of tracking and reporting in order to monitor the effectiveness of your actions in the daily process.

Let us develop the content marketing strategy that will convince you and your customers

We will be happy to evaluate all options in an initial, unbinding meeting with you. Feel free to schedule an appointment, we look forward to getting to know you.