How AI AFFECTS SEO AND SEA

We reveal our key findings from 2025: how AI is really changing search, what still drives visibility, and where brands gain (or lose) presence across Google, AI Overviews, ChatGPT, Perplexity, and paid search. Why citations now matter as much as clicks, why funnel stages are compressing, and why strong fundamentals outperform new “AI hacks.” We show what AI has redefined — and what remains reliably effective — offering a clear roadmap for sustainable SEO and SEA in 2025 and beyond.