Migrating from
Universal Analytics to Google Analytics 4
If your business is currently using Universal Analytics to analyze data and report results you should switch to Google’s new platform, Google Analytics 4, as soon as possible!
On July 1st 2023 your Universal Analytics account will stop collecting data. Current data will still be available for 6 months, but the previous data will not be transferrable to Google Analytics 4. Ensure that the database on which cost-intensive marketing decisions are made every day remains available. Migrate in time to make sure that useful data will be available Google Analytics 4 by then. Migrate to GA4 now.
Google Analytics 4 vs. Universal Analytics
Google Analytics 4 comes with a whole new look. While the new platform is more approachable for Analytics beginners, recreating some previously readily available reports might need some adjustments.
Google Analytics 4 collects data differently than Universal Analytics does. The advantage? GA4 comes with less privacy concerns and combines app and web data at once. The disadvantage? A lot of common metrics such as session, bounce rate, unique pageviews, and total events are calculated differently or no longer available.
Due to the data collection processes, the data collected right now via Universal Analytics is not transferrable to GA4. Additionally, you will loose access to all Universal Analytics data at the end of 2023. The result? If you want historical data available to analyze and compare with new data come July, you should migrate now and simultaneously start collecting data via GA4 . You’ll also be able to adapt to new variables and methods of analysis.
The up-side? Those new variables and methods of analysis improve your customer journey tracking and user engagement analysis. Some of your well-known reports might be hard to recreate, but the new ones are visually enhanced, audiences for your ad campaigns are more powerful than ever and GA4 comes with the most intelligent user privacy and tracking features yet. The time to migrate is now!
Questions to Ask Yourself
Do your analysis and ad strategies heavily rely on historical data?
Do you have experience with Google Tag Manager?
Are you confident that you will be able to jump right into reporting with new GA4 features?
Are you satisfied with your current user data and campaign tracking process?
Are there additional events you would like to track but don’t know how?
Is your Analytics set-up clean, stable, and streamlined?
If you feel overwhelmed by the new Google tool, wonder how to start a migration or simply want to take your Google Analytics set-up to a new level, get in touch with us today.
Plans and Pricing
Choose the service that best fits your business’s Analytics needs and resources. New to the world of Webtracking? We can also launch your initial Analytics set-up.
Basic Migration
Best for Analytics Professionals- Google Analytics Audit and Preliminary Consultation
- Migration from Universal Analytics to Google Analytics 4
- Set-up of property, metrics, events, and tracking tags
- Individual measurement plan and Optimization
- Coachings and integration of additional data sources
Migration & Optimization
Best for Advanced Analytics UsersLimited Availability
- Basic Migration services and
- Individualized measurement plan that fits your tracking goals and business needs
- Optimization of your GA4 set-up with Google Tag Manager to improve your analytics results
- Consent setup to keep you up to date with GDPR
- GA4 coaching to more efficiently use streamlined GA4 set-up and leverage data
- Integration of data sources and platforms such as Google Ads and related trainings
Optimized Migration Plus
Best for Analytics BeginnersLimited Availability
- Optimized Migration services and
- GA4 coaching to more efficiently use streamlined GA4 set-up and leverage data
- Integration of data sources and platforms such as Google Ads and related trainings
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Preliminary Phase
During our first meeting we discuss your expectations, identify your business needs and align on key UA events and goals. We also assess technical challenges and GDPR compliance and provide you with a timeline for completion.
Implementation Phase
After our meeting, our certified Google Analytics Consultants and Tag Management Specialists start migrating your current UA set-up to GA4 by creating your property, implementing new Analytics tracking tags, and linking your property to data sources such as Google Ads and more. Depending on the package you chose, we will optimize your current tracking plan for better results, include you in the process and provide you with the necessary skills to manage your new GA4 property yourself, or fully integrate data sources and recreate your required reporting system.
Hand-over Phase
Before we hand your new GA4 set-up back over to you we run extensive test to ensure the newly implemented tags are working perfectly. But even after the hand-over we are always available. Come back to us with any technical challenge you may face in the future and we will be more than happy to provide the necessary support.
What Our Customers Are Saying
Don’t just take it from us, let our customers do the talking!
“Highly professional consulting in the field of BI & Analytics! Great support in setting up the technical data infrastructure and in accompanying all kinds of analytical topics. Totally recommended!”
“At Datentreiber, we have been working with kemb very happily and very well for several years. kemb supports us as a consulting company with advice and action on the topics of SEO+SEA, digital analytics & performance marketing.
As a partner, they also advise Datentreiber customers on conceptual and technical questions relating to marketing tracking & analytics. We particularly appreciate their reliability and their pragmatic way of working.”
“Highest SEO competence and explicit recommendation! After I had received more than 10 offers from different SEO agencies, it quickly became clear that the expertise of the consultants at kemb GmbH is excellent: the ranking of my homepage improved by 50 places practically overnight.”
Frequently Asked Questions
What happens after Universal Analytics is discontinued?
After Google “switches” off Universal Analytics you will still be able to access old data. However, no new data will be collected. You will also not be able to transfer your old data to Google Analytics 4.
What is the difference between Google Universal Analytics (UA) and Google Analytics 4 (GA4)?
There are quite a few differences between the old and the new Google Analytics platform.
Universal Analytics has a session-based data model and records hits such as Page Views and Transactions per session. It also only offers limited cross-device and cross-platform reporting, which means that data from a website and an App will stay seperate.
In contrast, Google Analytics 4 uses a flexible event-based data model, measuring only events. It offers full cross-decive and cross-platform reporting through data streams. Due to these differences you will find new metrics and reports in your new GA4 set-up.
Which of your Google Analytics 4 services are right for me and my business?
If you are experienced with Analytics, the Google Tag Manager, and all things GDPR and simply don’t have time to set-up a new account, the Basic Migration package is for you. We will migrate your property, metrics, events and tracking tags.
If you are only experienced with the Analytics dashboard itself, are unhappy with your current set-up or have no idea what Tags are and do, the Migration and Optimization package is for you. We discuss your current set-up and optimize it, adding necessary events and tags and ultimately improving your analytics results.
If you are an Analytics beginner and would benefit from individualized trainings and consultations, please request information about our Optimized Migration Plus package. Our goal is to make you feel confident about your Analytics set-up and your results – no matter your experience level.
