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Internal Linking for SEO: An introduction and a plea

Internal Linking for SEO: An introduction and a plea

When it comes to link strategies, most people immediately think of backlinks, i.e. external links that lead to your website from other, preferably relevant sources. But without devaluing backlinks, in this article…

Constantin Voss September 21, 2021
All you need to know about UTM parameters

All you need to know about UTM parameters

Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general. If you see lots of direct or (other) traffic in your web analytics…

Tetiana Turmer September 7, 2021
What is a good marketing budget?

What is a good marketing budget?

When meeting with clients that want to set out to start paid marketing as well as in quarterly or yearly reviews, we regularly get the question “What is a good marketing budget?”…

Konstantin Wemhöner July 30, 2021
Generate B2B Leads with LinkedIn Ads

Generate B2B Leads with LinkedIn Ads

      1. Why LinkedIn? When it comes to B2B Digital Marketing, LinkedIn is the first platform to come into mind. LinkedIn is the most popular place for digital networking and...

Tetiana Turmer July 26, 2021
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…

Constantin Voss July 1, 2021
8 vital Steps for your B2B Content Marketing Strategy

8 vital Steps for your B2B Content Marketing Strategy

Content marketing offers great potential for your B2B business model. With engaging content, you can not only do a lot to increase brand awareness and generate leads in an efficient way, but…

Constantin Voss June 24, 2021
B2B Content Marketing: What it is, how it works and why it might be worth it

B2B Content Marketing: What it is, how it works and why it might be worth it

Content Marketing has long since become an established part of corporate marketing strategies. In the B2B sector in particular, value-added editorial content can play an integral part in an often rather complex…

Constantin Voss June 7, 2021
What are the 10 most important marketing KPIs and how to track them properly?

What are the 10 most important marketing KPIs and how to track them properly?

If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…

Martijn Burgman May 7, 2021
3 ways to analyze and optimize your Google Ads Account

3 ways to analyze and optimize your Google Ads Account

Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…

Tetiana Turmer April 9, 2021