Scroll to top
en de
Uncategorized

Online Marketing


Category

How to increase opt-in rates: 3 tips for improving your cookie consent

How to increase opt-in rates: 3 tips for improving your cookie consent

Ever since the GDPR regulations came into effect, website operators have struggled with the restrictions placed on data collection on their sites. In order to collect data to analyze, their users first…

Antonia Klatt September 21, 2022
Destination Requirements Update to impact Google Ad disapprovals

Destination Requirements Update to impact Google Ad disapprovals

Google recently stated that it will update its Destination requirements policy in accordance with the Better Ads Standards set forth by the Coalition for Better Ads. As a result, starting from October…

Antonia Klatt August 31, 2022
Predictive metrics with Google Analytics 4

Predictive metrics with Google Analytics 4

One of the many interesting additions to Google Analytics 4 is predictive audiences and segments. With the newer version of analytics, Google wants to leverage machine learning algorithms to the best of…

Fouad Mawla June 28, 2022
Working with data from GA4 using Google BigQuery

Working with data from GA4 using Google BigQuery

One of the main purposes for setting up Google Analytics 4, or in that regard any form of web analytics, if not the sole purpose is actually working with the resulting data….

Konstantin Wemhöner June 27, 2022
Enhanced Measurement in Google Analytics 4

Enhanced Measurement in Google Analytics 4

Google Analytics 4 will officially replace Universal Analytics in the summer of next year. So if you haven’t already made the move, you should use the time now to get the migration…

Constantin Voss June 3, 2022
Google Analytics 4 Events

Google Analytics 4 Events

In the context of migrating from Universal Analytics (UA) to GA4, it is crucial to understand the different nuances between the two versions. In this article, we will explore how the event…

Fouad Mawla May 27, 2022
Sessions and segments in GA4

Sessions and segments in GA4

Now that Universal Analytics will be officially shut down in 2023, most of its users will have to migrate to Google’s newer version GA4. However, there are noticeable differences between the two…

Fouad Mawla May 19, 2022
14 SEO-KPIs that belong in your Reporting

14 SEO-KPIs that belong in your Reporting

Setting your SEO goals and attaching proper KPIs to them is a key step to SEO strategy. You create a solid foundation on which you can continuously monitor your performance. In the…

Constantin Voss May 4, 2022
Pay-per-click: The perfect billing method for converting landing pages

Pay-per-click: The perfect billing method for converting landing pages

It would be wrong to say that print marketing using flyers, brochures or catalogs is dead – it’s not at all. However, modern and dynamic channels on the Internet provide excellent company…

Constantin Voss November 26, 2021
Do I need Bing Ads?

Do I need Bing Ads?

5 Questions on Bing Ads 1. Do you already have a Google Ads Account? Despite being the second closest competitor to Google, Bing serves a significantly smaller amount of searches. If you…

Tetiana Turmer November 17, 2021
Internal Linking for SEO: An introduction and a plea

Internal Linking for SEO: An introduction and a plea

When it comes to link strategies, most people immediately think of backlinks, i.e. external links that lead to your website from other, preferably relevant sources. But without devaluing backlinks, in this article…

Constantin Voss September 21, 2021
All you need to know about UTM parameters

All you need to know about UTM parameters

Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general. If you see lots of direct or (other) traffic in your web analytics…

Tetiana Turmer September 7, 2021
What is a good marketing budget?

What is a good marketing budget?

When meeting with clients that want to set out to start paid marketing as well as in quarterly or yearly reviews, we regularly get the question “What is a good marketing budget?”…

Konstantin Wemhöner July 30, 2021
Generate B2B Leads with LinkedIn Ads

Generate B2B Leads with LinkedIn Ads

      1. Why LinkedIn? When it comes to B2B Digital Marketing, LinkedIn is the first platform to come into mind. LinkedIn is the most popular place for digital networking and...

Tetiana Turmer July 26, 2021
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…

Constantin Voss July 1, 2021
8 vital Steps for your B2B Content Marketing Strategy

8 vital Steps for your B2B Content Marketing Strategy

Content marketing offers great potential for your B2B business model. Engaging content helps you on many levels. It helps increasing brand awareness. It supports the generation of leads. It is a cost-effective…

Constantin Voss June 24, 2021