How to increase opt-in rates: 3 tips for improving your cookie consent
Ever since the GDPR regulations came into effect, website operators have struggled with the restrictions placed on data collection on their sites. In order to collect data to analyze, their users first…
Destination Requirements Update to impact Google Ad disapprovals
Google recently stated that it will update its Destination requirements policy in accordance with the Better Ads Standards set forth by the Coalition for Better Ads. As a result, starting from October…
Predictive metrics with Google Analytics 4
One of the many interesting additions to Google Analytics 4 is predictive audiences and segments. With the newer version of analytics, Google wants to leverage machine learning algorithms to the best of…
Working with data from GA4 using Google BigQuery
One of the main purposes for setting up Google Analytics 4, or in that regard any form of web analytics, if not the sole purpose is actually working with the resulting data….
Enhanced Measurement in Google Analytics 4
Google Analytics 4 will officially replace Universal Analytics in the summer of next year. So if you haven’t already made the move, you should use the time now to get the migration…
Google Analytics 4 Events
In the context of migrating from Universal Analytics (UA) to GA4, it is crucial to understand the different nuances between the two versions. In this article, we will explore how the event…
Sessions and segments in GA4
Now that Universal Analytics will be officially shut down in 2023, most of its users will have to migrate to Google’s newer version GA4. However, there are noticeable differences between the two…
14 SEO-KPIs that belong in your Reporting
Setting your SEO goals and attaching proper KPIs to them is a key step to SEO strategy. You create a solid foundation on which you can continuously monitor your performance. In the…
Pay-per-click: The perfect billing method for converting landing pages
It would be wrong to say that print marketing using flyers, brochures or catalogs is dead – it’s not at all. However, modern and dynamic channels on the Internet provide excellent company…
Do I need Bing Ads?
5 Questions on Bing Ads 1. Do you already have a Google Ads Account? Despite being the second closest competitor to Google, Bing serves a significantly smaller amount of searches. If you…
Internal Linking for SEO: An introduction and a plea
When it comes to link strategies, most people immediately think of backlinks, i.e. external links that lead to your website from other, preferably relevant sources. But without devaluing backlinks, in this article…
All you need to know about UTM parameters
Every online marketer should have a basic understanding of UTM parameters as well as of URL parameters in general. If you see lots of direct or (other) traffic in your web analytics…
What is a good marketing budget?
When meeting with clients that want to set out to start paid marketing as well as in quarterly or yearly reviews, we regularly get the question “What is a good marketing budget?”…
Generate B2B Leads with LinkedIn Ads
1. Why LinkedIn? When it comes to B2B Digital Marketing, LinkedIn is the first platform to come into mind. LinkedIn is the most popular place for digital networking and...
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?
With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…
8 vital Steps for your B2B Content Marketing Strategy
Content marketing offers great potential for your B2B business model. Engaging content helps you on many levels. It helps increasing brand awareness. It supports the generation of leads. It is a cost-effective…
