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Sessions and segments in GA4

Sessions and segments in GA4

Now that Universal Analytics will be officially shut down in 2023, most of its users will have to migrate to Google’s newer version GA4. However, there are noticeable differences between the two…

Fouad Mawla May 19, 2022
14 SEO-KPIs that belong in your Reporting

14 SEO-KPIs that belong in your Reporting

Setting your SEO goals and attaching proper KPIs to them is a key step to SEO strategy. You create a solid foundation on which you can continuously monitor your performance. In the…

Constantin Voss May 4, 2022
Conversion Migration Tool for Google Analytics 4: Is it worth it?

Conversion Migration Tool for Google Analytics 4: Is it worth it?

Google has recently implemented a new tool that will help Google analytics users migrate their universal analytics (UA or GA3) conversions to GA4 directly. It aims at facilitating the migration from the…

Fouad Mawla April 27, 2022
How to easily track OKRs in Excel using Supermetrics

How to easily track OKRs in Excel using Supermetrics

In this article we will guide you through the process of tracking your Objectives and Key Results in a simple and straightforward way using Excel and Supermetrics. We created an OKR Excel…

Constantin Voss March 10, 2022
On-premise vs. Cloud: Set up your BI-infrastructure right

On-premise vs. Cloud: Set up your BI-infrastructure right

When companies introduce new business intelligence infrastructure or evaluate a migration to a higher-performance setup, they are now faced with the question: cloud services or on-premise? Both solutions offer individual advantages and…

Constantin Voss January 20, 2022
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…

Constantin Voss July 1, 2021
Why you need to define digital marketing KPIs to reach your business goals

Why you need to define digital marketing KPIs to reach your business goals

Digital marketing has become one of the main drivers to make potential customers aware of your brand and offering. It is and always has been a collection of marketing channels that’s made…

Konstantin Wemhöner June 8, 2021
What are the 10 most important marketing KPIs and how to track them properly?

What are the 10 most important marketing KPIs and how to track them properly?

If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…

Martijn Burgman May 7, 2021
3 ways to analyze and optimize your Google Ads Account

3 ways to analyze and optimize your Google Ads Account

Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…

Tetiana Turmer April 9, 2021
What is bot traffic and how to filter it out

What is bot traffic and how to filter it out

In Early February 2021, we had a number of clients who saw unnatural spikes of traffic within their Google Analytics accounts. After a quick evaluation, we noticed that all of them had been…

Martijn Burgman March 29, 2021
Three types of cookies every marketer should know

Three types of cookies every marketer should know

Cookies have been a hot topic for quite some time. To get the obvious joke out of the way, I think you should know Macadamia White Chocolate, oatmeal raisin cookies and coconut…

Konstantin Wemhöner March 22, 2021
How to migrate to Google Analytics 4 - and why you should do it now

How to migrate to Google Analytics 4 - and why you should do it now

The overview on what’s new with Google Analytics 4, whether you should set up Google Analytics 4 next to your universal Analytics or even fully migrate and what to look out for when considering starting a Google Analytics 4 property.

Konstantin Wemhöner March 5, 2021
Is CMO the new CRO?

Is CMO the new CRO?

Marketing has lived off tracking users to the fullest extent for years. Tracking has become ever more sophisticated and users became more and more transparent. Based on this vast amount of data…

Konstantin Wemhöner February 24, 2021
Where did my Bounce Rate go in Google Analytics 4?

Where did my Bounce Rate go in Google Analytics 4?

In this article Why is the bounce rate no longer available? What are the disadvantages of using the bounce rate as a KPI? The alternative in Google Analytics 4 From now on…

Konstantin Wemhöner November 18, 2020
The 5 most important improvements in Google Analytics 4

The 5 most important improvements in Google Analytics 4

Google is rolling out the new version of its web analytics platform Google Analytics 4 and is responding to important future topics and changes in the market and user behavior.  We have…

Tetiana Turmer November 10, 2020
How to Do Good Better: A data-driven approach to measuring charitable efficiency

How to Do Good Better: A data-driven approach to measuring charitable efficiency

Most people want to do good in the world during their lifetime, whether it is through monthly charitable donations, buying local organic ethical products, choosing a career with a non-profit or volunteering…

Konstantin Wemhöner September 13, 2019