Sessions and segments in GA4
Now that Universal Analytics will be officially shut down in 2023, most of its users will have to migrate to Google’s newer version GA4. However, there are noticeable differences between the two…
14 SEO-KPIs that belong in your Reporting
Setting your SEO goals and attaching proper KPIs to them is a key step to SEO strategy. You create a solid foundation on which you can continuously monitor your performance. In the…
Conversion Migration Tool for Google Analytics 4: Is it worth it?
Google has recently implemented a new tool that will help Google analytics users migrate their universal analytics (UA or GA3) conversions to GA4 directly. It aims at facilitating the migration from the…
How to easily track OKRs in Excel using Supermetrics
In this article we will guide you through the process of tracking your Objectives and Key Results in a simple and straightforward way using Excel and Supermetrics. We created an OKR Excel…
On-premise vs. Cloud: Set up your BI-infrastructure right
When companies introduce new business intelligence infrastructure or evaluate a migration to a higher-performance setup, they are now faced with the question: cloud services or on-premise? Both solutions offer individual advantages and…
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?
With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…
Why you need to define digital marketing KPIs to reach your business goals
Digital marketing has become one of the main drivers to make potential customers aware of your brand and offering. It is and always has been a collection of marketing channels that’s made…
What are the 10 most important marketing KPIs and how to track them properly?
If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…
3 ways to analyze and optimize your Google Ads Account
Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…
What is bot traffic and how to filter it out
In Early February 2021, we had a number of clients who saw unnatural spikes of traffic within their Google Analytics accounts. After a quick evaluation, we noticed that all of them had been…
Three types of cookies every marketer should know
Cookies have been a hot topic for quite some time. To get the obvious joke out of the way, I think you should know Macadamia White Chocolate, oatmeal raisin cookies and coconut…
How to migrate to Google Analytics 4 - and why you should do it now
The overview on what’s new with Google Analytics 4, whether you should set up Google Analytics 4 next to your universal Analytics or even fully migrate and what to look out for when considering starting a Google Analytics 4 property.
Is CMO the new CRO?
Marketing has lived off tracking users to the fullest extent for years. Tracking has become ever more sophisticated and users became more and more transparent. Based on this vast amount of data…
Where did my Bounce Rate go in Google Analytics 4?
In this article Why is the bounce rate no longer available? What are the disadvantages of using the bounce rate as a KPI? The alternative in Google Analytics 4 From now on…
The 5 most important improvements in Google Analytics 4
Google is rolling out the new version of its web analytics platform Google Analytics 4 and is responding to important future topics and changes in the market and user behavior. We have…
How to Do Good Better: A data-driven approach to measuring charitable efficiency
Most people want to do good in the world during their lifetime, whether it is through monthly charitable donations, buying local organic ethical products, choosing a career with a non-profit or volunteering…
