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Predictive metrics with Google Analytics 4

Predictive metrics with Google Analytics 4

One of the many interesting additions to Google Analytics 4 is predictive audiences and segments. With the newer version of analytics, Google wants to leverage machine learning algorithms to the best of…

Fouad Mawla June 28, 2022
Working with data from GA4 using Google BigQuery

Working with data from GA4 using Google BigQuery

One of the main purposes for setting up Google Analytics 4, or in that regard any form of web analytics, if not the sole purpose is actually working with the resulting data….

Konstantin Wemhöner June 27, 2022
Cross-domain tracking with Google Analytics 4

Cross-domain tracking with Google Analytics 4

Cross-domain tracking is an interesting topic to tackle as it might cause confusion amongst marketers and analysts as to when it is needed and how it actually works. It might get confused…

Fouad Mawla June 22, 2022
Data Layer in Google Analytics 4

Data Layer in Google Analytics 4

What is the Data Layer? Data layer is one of the most important concepts to grasp in web tracking, especially if you are working with Google Tag Manager. It is an invisible,…

Fouad Mawla June 17, 2022
Data privacy with GA4

Data privacy with GA4

Google has announced that Universal analytics will become obsolete in summer of 2023. This decision was taken after multiple European privacy agencies had declared that UA is not GDPR compliant and thus…

Fouad Mawla June 15, 2022
Enhanced Measurement in Google Analytics 4

Enhanced Measurement in Google Analytics 4

Google Analytics 4 will officially replace Universal Analytics in the summer of next year. So if you haven’t already made the move, you should use the time now to get the migration…

Constantin Voss June 3, 2022
Google Analytics 4 Events

Google Analytics 4 Events

In the context of migrating from Universal Analytics (UA) to GA4, it is crucial to understand the different nuances between the two versions. In this article, we will explore how the event…

Fouad Mawla May 27, 2022
Sessions and segments in GA4

Sessions and segments in GA4

Now that Universal Analytics will be officially shut down in 2023, most of its users will have to migrate to Google’s newer version GA4. However, there are noticeable differences between the two…

Fouad Mawla May 19, 2022
14 SEO-KPIs that belong in your Reporting

14 SEO-KPIs that belong in your Reporting

Setting your SEO goals and attaching proper KPIs to them is a key step to SEO strategy. You create a solid foundation on which you can continuously monitor your performance. In the…

Constantin Voss May 4, 2022
Conversion Migration Tool for Google Analytics 4: Is it worth it?

Conversion Migration Tool for Google Analytics 4: Is it worth it?

Google has recently implemented a new tool that will help Google analytics users migrate their universal analytics (UA or GA3) conversions to GA4 directly. It aims at facilitating the migration from the…

Fouad Mawla April 27, 2022
How to easily track OKRs in Excel using Supermetrics

How to easily track OKRs in Excel using Supermetrics

In this article we will guide you through the process of tracking your Objectives and Key Results in a simple and straightforward way using Excel and Supermetrics. We created an OKR Excel…

Constantin Voss March 10, 2022
On-premise vs. Cloud: Set up your BI-infrastructure right

On-premise vs. Cloud: Set up your BI-infrastructure right

When companies introduce new business intelligence infrastructure or evaluate a migration to a higher-performance setup, they are now faced with the question: cloud services or on-premise? Both solutions offer individual advantages and…

Constantin Voss January 20, 2022
Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?

With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…

Constantin Voss July 1, 2021
Why you need to define digital marketing KPIs to reach your business goals

Why you need to define digital marketing KPIs to reach your business goals

Digital marketing has become one of the main drivers to make potential customers aware of your brand and offering. It is and always has been a collection of marketing channels that’s made…

Konstantin Wemhöner June 8, 2021
What are the 10 most important marketing KPIs and how to track them properly?

What are the 10 most important marketing KPIs and how to track them properly?

If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…

Martijn Burgman May 7, 2021
3 ways to analyze and optimize your Google Ads Account

3 ways to analyze and optimize your Google Ads Account

Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…

Tetiana Turmer April 9, 2021