Still Cookies for everyone with Google - will everything stay the same after the sandbox delay?
With the final blocking of Third Party Cookies in 2022, Google, the last remaining big player when it comes to browsers that allows their usage, actually wanted to push forward a path…
Why you need to define digital marketing KPIs to reach your business goals
Digital marketing has become one of the main drivers to make potential customers aware of your brand and offering. It is and always has been a collection of marketing channels that’s made…
What are the 10 most important marketing KPIs and how to track them properly?
If you’ve been working in a marketing team for a few years, you’ve probably heard people say, “the marketing teams, the ones that spend the money and do the creative things,” however,…
3 ways to analyze and optimize your Google Ads Account
Your first Google Ads campaign has started, but the first results are not yet as good as optimistically expected? We have collected the important tips for you to help you draw conclusions…
What is bot traffic and how to filter it out
In Early February 2021, we had a number of clients who saw unnatural spikes of traffic within their Google Analytics accounts. After a quick evaluation, we noticed that all of them had been…
Three types of cookies every marketer should know
Cookies have been a hot topic for quite some time. To get the obvious joke out of the way, I think you should know Macadamia White Chocolate, oatmeal raisin cookies and coconut…
How to migrate to Google Analytics 4 - and why you should do it now
The overview on what’s new with Google Analytics 4, whether you should set up Google Analytics 4 next to your universal Analytics or even fully migrate and what to look out for when considering starting a Google Analytics 4 property.
Is CMO the new CRO?
Marketing has lived off tracking users to the fullest extent for years. Tracking has become ever more sophisticated and users became more and more transparent. Based on this vast amount of data…
Where did my Bounce Rate go in Google Analytics 4?
In this article Why is the bounce rate no longer available? What are the disadvantages of using the bounce rate as a KPI? The alternative in Google Analytics 4 From now on…
The 5 most important improvements in Google Analytics 4
Google is rolling out the new version of its web analytics platform Google Analytics 4 and is responding to important future topics and changes in the market and user behavior. We have…
How to Do Good Better: A data-driven approach to measuring charitable efficiency
Most people want to do good in the world during their lifetime, whether it is through monthly charitable donations, buying local organic ethical products, choosing a career with a non-profit or volunteering…
Simplify Your Google Ads Reporting
The Top 3 Google Ads Reporting Templates by Supermetrics Supermetrics, a subscription-based service we have worked with extensively and recommended from the start, makes the consolidation and reporting of all of your…
